Employee Engagement and Ambassadorship - Beyond Philosophy Webinar
MEDIA KITthepalateprincess.com/wp-content/uploads/2018/08/... · - How to grow your social media...
Transcript of MEDIA KITthepalateprincess.com/wp-content/uploads/2018/08/... · - How to grow your social media...
MEDIA KIT
A self-proclaimed
storyteller, Iris
McCarthy tells the
stories that matter as
an award-winning
food and travel writer.
She is also the author
of the best-selling
books Food Lovers’
Guide to Philadelphia
(Globe Pequot Press)
and Main Squeeze:
Juicing Recipes for
Your Healthiest Self
(Cedar Fort
Publishing).
Iris’ success through
social media has led
to even more opportunities, including appearances on The Dr. Oz Show (with a hilarious
interaction and culinary demonstration segment with Dr. Mehmet Oz himself), television
and radio as well as countless partnerships with some of the world’s most recognizable
travel/tourism brands. She is often asked to speak at writers’ conferences, author events
and perform culinary demonstrations; her lively, interactive lectures and demos inspire
and enthuse audiences of all backgrounds.
THE STORY
let’s connect! WWW.THEPALATEPRINCESS.COM
WHAT WE DO PO BOX 13203
WILMINGTON, DE 19850
WWW.THEPALATEPRINCESS.COM
01/ SPONSORED POSTS
Are you interested in having your brand
appear on ThePalatePrincess.com? From
giveaways to product reviews to creating
unique custom content, we are always
interested in partnering with culinary and
travel brands.
SERVICES
- Branded articles
- Giveaways
- Custom travel itineraries
- Recipe development
02/ SOCIAL CAMPAIGNS
Boost your social media presence through a
curated campaign with The Palate Princess.
From creative hashtags to live chats to short,
engaging videos, we can create something
special that will be consistent with your
brand’s voice and style.
SERVICES
- Hosting live chats
- Organizing live chats
- Unique Instagram stories
- Sponsored posts
03/ CONSULTING
Learn how Iris has been able to create
successful collaborations with culinary and
travel brands all over the world and find out
how your brand can benefit from her
marketing efforts.
SERVICES
- Engaging content creation
- How to grow your social media following
04/ AMBASSADORSHIP
We take ambassadorships seriously. After all,
it’s a long-term commitment and
endorsement of your brand. Typically, we
start off by creating a few smaller
campaigns—like sponsored and social
media posts—to get a mutual sense of each
other before promoting your brand
exclusively. We are always excited to work
with both emerging and established brands.
OUR READERS ARE INTERESTED IN...
Culinary Adventures Luxury Travel Airline Reviews
Recipes Affordable Luxury Travel Unique Destinations
Food & Wine Hotel Reviews Travel Tips
Luggage Reviews Sample Travel Itineraries Travel Packing Tips
Adventure Travel Exclusive/Curated Travel Travel/Digital Nomad Tech
DEMOGRAPHICS & STATS
WEBSITE
Average Monthly Unique Visitors:
31,000 (Source: Google Analytics)
AVERAGE AGE OF READERS
28 - 44, predominantly college-educated females (Source: Alexa.com)
GEOGRAPHIC REPRESENTATION OF READERSHIP
58% US 19% Europe 12% Canada 11% Asia/Other
Visit Greece Visit Costa Rica Visit México
Visit Philly Discover London Visit Nova Scotia
Visit Sweden Visit Great Britain Visit Florida
Visit Cuba Visit Cayman Islands Greater Wilmington CVB
Destination Delco New Orleans & Company Brandywine CVB
TOURISM BOARDS
BRANDS
OXO Eggland’s Best Lodge
Fagor Dyson Prana
Delsey Kiehl’s Emile Henry
ShopRite General Motors Tripology
Rust-Oleum Columbia Sperry
Sorel Vitamix Blendtec
Genji Hook & Albert Hotel Grande Bretagne
Sagamore Hotel Viking River Cruises Viking Ocean Cruises
Holland America Line Norwegian Cruises Norwegian Air
FareBuzz Eurail Eating Europe
PREVIOUS SPONSORS & PARTNERS
MY BOOKS
Beneath the rough and imposing exterior of
city life in Philadelphia lies a culturally rich and
diverse environment that showcases a wide
selection of extraordinary cuisine. Chefs from
all over the world have been creating new
and brilliant outlets of eating throughout Philly
that have allowed this city to flourish. In Food
Lovers’ Guide to Philadelphia, seasoned food
writer Iris McCarthy shares the inside scoop on
the best places to find, enjoy, and celebrate
these culinary treasures. A bounty of
mouthwatering delights awaits you in this
engagingly written guide.
With delectable recipes from the renowned
kitchens of the city’s iconic eateries, diners,
and elegant dining rooms, Food Lovers’
Guide to Philadelphia is the ultimate resource
for food lovers to use and savor.
Say goodbye to unhealthy sodas and energy drinks
and hello to delicious, healthy juices you can make
in your own home! Perfect for anyone looking to
boost their energy level- and maybe shed a few
pounds at the same time-these simple and
satisfying recipes will tantalize your taste buds and
keep you going strong! All you have to do is drink
up!
Available at these retailers
THIS IS A SAMPLE OF SERVICES OFFERED. PROJECTS CAN BE CUSTOMIZED TO SUIT YOUR
NEEDS.
RATE SHEET
SERVICE RATE
TRAVEL WITH SOCIAL AMPLIFICATION OF
HASHTAG(S)
Includes:
- 1 Tweet per itinerary activity, with photos (up to 5 per day)
- 1 Instagram post with aspirational story/caption per travel day
- 1 Facebook post with aspirational story/caption per travel day
$500 PER DAY
BLOG POST HIGHLIGHTING EXPERIENCE
Includes:
- Writing SEO-optimized story (750+ words)
- Creating Pinterest graphic and sharing on relevant boards
- Post amplification across additional blogger networks
$1500
INDIVIDUAL SOCIAL MEDIA CHANNELS RATE
- Instagram (Feed)
- Instagram (Story)
- Tweet
- Facebook Travel Video
$500
$250
$100
$500
Syndication of Photos
** Customized rate quotes given on a per-project basis