Be Seen.Be loved.

As consumer behavior changes, brands are looking for new ways to engage customers.

People are connecting in different ways.

3

Social ConnectCCO amplifies the reach of your social media campaign by seamlessly delivering your social content to our digital boards.

Two Key Parts to our Offering:

• Technology platform to capture social content (integrated with our digital ad platform)

• Expert content reviewers from a trusted CCO partner (alternatively, you can review content)

4

Benefits & CapabilitiesCCO will amplify the reach of your social media campaign by:• Customizing for your specific campaign needs

• Bringing your social media content into our platform for moderation/approval

• Providing comprehensive moderation at a highly competitive rate

• Seamlessly delivering this content to our digital billboards as part of your campaign

• Sending messages back to fans who posted photos, tweets, likes etc. on our digital billboards

Social Connect: Simple, Powerful, MeasurableIncluding social media in your Out-of-Home campaign

Social Connect: 3 Ways to Integrate Social Media & OOH

5

#1 User Generated Content #2 Brand Generated Content

Bring fan posts to life as advertising content

in just 4 steps

Use your existing investment in social posts by you/your team as ads

in just 3 steps

Connecting your digital activity to what goes on your billboards

in just 4 steps

#3 Social Content Triggers Ad Content

Data Feed

6

Colonial 2015 #CPIAC

7

Colonial 2015 #CPIAC

8

Twitter Feed

Tadena, Nathalie. “Coke’s Personalized Marketing Campaign Gains Online Buzz.” The Wall Street Journal 15 July 2014 http://blogs.wsj.com/cmo/2014/07/15/cokes-personalized-marketing-campaign-gains-online-buzz/

Coca-Cola encouraged consumers to seek out their bottle, and tweet it out to their social network

Results:

• Since the launch, more than 500,000 Share a Coke campaign posts have been shared across social channels using #ShareaCoke

• 353,000+ virtual bottles have been shared due to the campaign

• 96% of the sentiments have been positive/neutral regarding the Share a Coke campaign

• After falling 11 years in a row, Coke’s U.S. soft-drink volumes rose 0.4% for the 12 weeks through August from the same period a year ago. Sales rose 2.5% in dollar terms, while sales remained negative with rivals at PepsiCo and Dr. Pepper Snapple Group

Success Story: Share A Coke CampaignCoca-Cola partners with Clear Channel to pave the way with their “Share a Coke” campaign

Source: WSJ 7/15/2014, WSJ 9/25/14; Marketing Daily 7/29/2014

11

Great Creative Examples – Social Connect

Coca Cola#ShareACoke

Justin BootsFacebook: Fan of the Day

Massage EnvyTwitter Feeds: Valentines

Great Creative Examples – Social Connect

12

Delta DentalTwitter Feeds:Photos

FOX GracepointOnline Voting

ClaritinWeather: Pollen Count

Boards across DFW shared the LOVE on social media for Valentine’s Day

13

14

Dynamic Content CapabilitiesOur Digital Platform Lets You Flex Your Creative

Content Types• Social Feeds (Text and Images)• Sports Scores• News Headlines and Photos• Time• Temperature + Weather• Traffic/Travel Time and Info• Upcoming Events• Now playing music/radio playlist• & more

15

Tell your stories how you want to tell them and tailor your campaign for the world around your target audiences.