#SocialPro  #23B1   @stonetemple  

How  Great  Content  Feeds  Great  Social  Media  

#SocialPro  #23B1   @stonetemple  

1984  World  Foosball  Champion  –  “Goalie  War”  

Eric Enge – Fun Fact

#SocialPro  #23B1   @stonetemple  

Good Classic Advice

#SocialPro  #23B1   @stonetemple  

But is Engagement

Enough?

#SocialPro  #23B1   @stonetemple  

Fantastic Engagement Example

#SocialPro  #23B1   @stonetemple  

Sadly,  the  Last  Tweet  Was  on  Feb  20!  

#SocialPro  #23B1   @stonetemple  

We Interviewed Social Media Leaders From 6 Top Brands

#SocialPro  #23B1   @stonetemple  

How  Do  You  Define  Success?  

Is  Engagement  the  Big  Key?  

What  Type  of  Content  Wins?  

What  Are  Some  Hidden  Secrets  to  Success?  

We Were Looking For Key Success Factors

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Make this a slide about “a customer journey has many digital media touchpoints”

#SocialPro  #23B1   @stonetemple  

Clearly Defined Objectives

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Social Media Listening

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Both Global and Local, with 850 Locations

#SocialPro  #23B1   @stonetemple  

Helpful, Non-Commercial

Content, Focused on

Building Trust

#SocialPro  #23B1   @stonetemple  

Active Community Giving Projects

#SocialPro  #23B1   @stonetemple  

Any Channel You Are In Becomes a Customer Support Channel – Be Ready!

#SocialPro  #23B1   @stonetemple  

Breaking Down Organizational Silos is Hard

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Both Global and Local, with 11,000 Locations

#SocialPro  #23B1   @stonetemple  

Focus on Relationships You Can Influence

#SocialPro  #23B1   @stonetemple  

Coca Cola’s Home Page is a Digital Magazine

#SocialPro  #23B1   @stonetemple  

“Don’t be a Content Polluter”

#SocialPro  #23B1   @stonetemple  

Strong Commitment to Veterans

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Marathon Employees Clean Up in Illinois

#SocialPro  #23B1   @stonetemple  

Marathon Leverages Employees to Increase Their Reach

#SocialPro  #23B1   @stonetemple  

Sentiment Analysis is a Key Metric

#SocialPro  #23B1   @stonetemple  

Choose Your Social Media Networks Wisely

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Even 1 on 1 Conversations Happen on Stage

#SocialPro  #23B1   @stonetemple  

Be Careful How You Engage

#SocialPro  #23B1   @stonetemple  

Make Your Dialog Much Broader Than Just Business

#SocialPro  #23B1   @stonetemple  

Pitney Bowes Also Trains Their Employees

#SocialPro  #23B1   @stonetemple  

#SocialPro  #23B1   @stonetemple  

Aetna Measures a “Commnunity Health Index”

#SocialPro  #23B1   @stonetemple  

Focus on Helpful Non-Commercial Content

#SocialPro  #23B1   @stonetemple  

Getting Organizational Buy-In is Hard

#SocialPro  #23B1   @stonetemple  

Active Internal Training Programs on Social Media

#SocialPro  #23B1   @stonetemple  

Identifying Trolls is Not Always Easy

#SocialPro  #23B1   @stonetemple  

Clearly  Defined  Goals  That  Impact  the  Business  

Helpful,  Non-­‐Commercial  Content  

Leverage  the  Employee  Base  

Offline  Community  Engagement  

Find  Out  Where  Your  Audience  Is  

Let’s Summarize the Key Points

#SocialPro  #23B1   @stonetemple  

Eric  Enge  eenge@stonetemple.co

m  @stonetemple  +Eric  Enge  

(508)  962-­‐8474  www.stonetemple.com  

Thank You!

#SocialPro  #23B1   @stonetemple  

THANK  YOU!        

JOIN  US  @SMX  WEST  SAN  JOSE,  CA  

MARCH  1-­‐3,  2016