A discussion on How Facebook’s New Email Service Could Impact Email Marketing.

Facebook has officially introduced the integration of Seamless Messaging for Facebook users. The impact of this is potentially game changing for email marketers everywhere.

Seamless Messaging integrates SS, instant message and email. Conversation History is a thread based on individuals, not the subject.

The filtering system is of particular interest to email marketers, as there are now three separate inboxes.

It’s still too early to see how Facebook users will make use of this new system. A very critical metric will be the percentage of attention that each inbox receives. If the Other inbox is able to compete for the user's attention in a more equitable manner, then the impact on overall email campaigns might well be negligible.

In the very near future, the focus for email marketers could shift towards "becoming part of the family" for their @facebook customers through ever increased relevance, appeal and bilateral communication. Shrewd and forward-thinking email marketers will be able to profit handsomely from this new landscape by converting their current efforts into an ever more "social" pattern.

Watch the video on How Facebook’s Seamless Messaging Could Impact Email Marketers.

Follow us on Twitter: @BenchmarkEmail.