Social Media After Facebook's Domination
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TREND 7 OF 7:SOCIAL MEDIA AFTER FACEBOOK’S DOMINATION
Saturday, December 1, 2012
@MrobertsOnline
Facebook is king. All measurements show that.
Portals (Yahoo!, MSN, AOL) fall to 16.7% of time spent online. Conceding to Facebookʼs growth to 16.6%.
Saturday, December 1, 2012
@MrobertsOnlineSaturday, December 1, 2012
@MrobertsOnline
Custom, niche social platforms
Examples: Livestrong, Lady GaGa, Accounts Recievable, Banking mortgage network, Ning
Agencies like R/GA have began building these custom social platforms.
What about medical, finance, DOD industries?
Social, like word processing will become just another thing that we do.
Saturday, December 1, 2012
@MrobertsOnline
Many are trying swap traditional and digital spend. This is one place it will go.
Platforms vs. content production, HTML 5, and GoPro
Interest graph social platforms, sites, etc.
Saturday, December 1, 2012
@MrobertsOnline
They have growing dissent from users and businesses alike.
Google Search 82Bing 81
Yahoo 78Wikipedia 78Average
newspaper73
Twitter 64
Facebook 61
Saturday, December 1, 2012
@MrobertsOnline
They have growing dissent from users and businesses alike.
Google Search 82Bing 81
Yahoo 78Wikipedia 78Average
newspaper73
Twitter 64
Facebook 61
Facebook has dropped the most out of all of the brands ForeSee measured.
Saturday, December 1, 2012
@MrobertsOnline
They have growing dissent from users and businesses alike.
Google Search 82Bing 81
Yahoo 78Wikipedia 78Average
newspaper73
Twitter 64
Facebook 61
Facebook has dropped the most out of all of the brands ForeSee measured.
Due to privacy problems, imposed rules, etc.
Saturday, December 1, 2012
@MrobertsOnline
Right now, social is defined not by what we do, but by where we do it. Weʼre in the era of platforms.
Platform wars inhibit social; social is evolving from being platform specific to being a feature everywhere.
Moving from platform to protocol; a story about email, TV, blogs and instant messaging.
Follow your Facebook friends from Google+. Reply to a Twitter DM via Facebook.
Saturday, December 1, 2012
@MrobertsOnline
It will be as easy to follow a brands website as their Facebook page; not cross posting, read the whole article on Google+.
Post a blog post on Blogger and it will also post on G+. Then comment on G+ and it will be posted on Blogger
All interactions (comments, +1, Likes, etc.) would stay with the content, not the platform.
TV, email, USB, phone chargers have all converged in this way.
Saturday, December 1, 2012
@MrobertsOnline
Google+ is a big start. Protocol across Gmail, G+, YouTube, Blogger, etc.
An early framework:
Unlike Facebook and Twitter, Google is extended far beyond itʼs social network.
YouTube already extends across the web. If G+ follow suit, we have an early framework.
Saturday, December 1, 2012
@MrobertsOnline
Jeremiah Owyang
Some inspiration, ideas and research from:
Thomas Baekdal
McKinsey
ComScore
Altimiter Group
Richard Bartel
Gabe Zicherman Roger McNamee
Saturday, December 1, 2012
Saturday, December 1, 2012
Questions?
Mike Roberts
Blog: www.AllegorieDesign.com@MrobertsOnline
www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012