Facebook's Mobile Dominance
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Transcript of Facebook's Mobile Dominance
We spend alot of timewith ourmobiledevices
Source: Pabak Sarkar
As are the loads of otherFacebook apps like ...
GroupsPaperPages
RoomsRiffMoments
HelloSlingshotFacebookat Work
As a result, Facebookgenerated 17.5% of globalmobile ad revenue in 2014.
Source: eMarketer
And 36.7% of US mobiledisplay ad revenue.
Source: eMarketer
Facebook just started scalingadvertising in Instagram,
which could result in$2.8 billion in additionalmobile ad revenue within
the next two years.Source: eMarketer
Here's what MaryMeeker says aboutthe US market.
Source: KPCB Internet Trends
That's why eMarketerexpects mobile ad spend to
increase 185% by 2019,accounting for over one-quarter of total ad spend.
Source: eMarketer
With the amount of timeFacebook dominates on
mobile, it's poised tocapture a huge portion
of that ad spend.
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