HOW DOES YOUR MEDIA

PRODUCT REPRESENT

PARTICULAR SOCIAL

GROUPS?-Taylor James Lehec

My target audience 16-20 year olds interested in the rock genre of music, i targeted this genre as I have knowledge of it which i can apply to my own magazine. The market research i conducted showed that out of the people researched who where within this age range, most had an interest in rock music.

I appealed to these people by using younger people as the focus and as such all of my pictures include people within this age range, this is to give the audience someone to relate to.

I also adapted to this age range with the amount of words included in the magazine itself, it isnt very word heavy this is shown especially in the double page article which only features half of the page dedicated to text. This is because people between 16-20 are typically stimulated more visually than older people which look for more substance.

The people included in the magazine arent diverse in their nationality, the magazine follows typical conventions of the industry in that respect as the rock industry does not have many artists that are not white, this wasnt always true as back in the 80/90s the industry had some black people featured but from then on the industry has slowly shied away from that. In future the magazine will make an effort to find more varied artists and feature them within the magazine.

Results for ‘Rock Stars’ only shows 1 black person in initial set, there are others but they are very scarce.

The magazine has included 2 white males and 2 white females, I wanted the magazine to represent gender as equally as possible due to the genre typically being dominated by and targeted to males.

Despite this Rock has always been a very ‘Masculine’ style of music, this is due to the style and attitude directed towards this and as such women who are in rock magazines don’t really flaunt their femininity or show it in conventional ways and are often over sexualised to compensate for this, I kept the female looking similar to conventional ways without sexualising them as that is exploitative of a gender and it alienates them.