How does my media product represent particular social groups?

Dominant Representation(People into Punk)

1. Rebellious2. Troublesome3. Excessive Drinker4. Always having fun5. “Yobbs”? 6. Noisy7. Listen to mainly Rock

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(Stereotype)(Point of View)??

Alternate Representation(People into Punk)

• Many representations of these type of people usually come from stereotypes or from influences such as TV or other magazines. It can also come from certain music videos promoting Punk people as drunks and rebellious.

• I have given my magazine the watered down version or the current stereotype and merged It with the alternate stereotype to reflect punk people to be more modern and current with today's modern choice of music. This is shown by the special issue of which my magazine has decided to release.

•Helpful •Generous•Goes to church•Happy

•Tattoo or pierce free•Playful•Listen to mainstream

I based my magazine on the popular NME magazine which helps to promote new music in the freshest way. It’s use of font and

pictures help to create the aspect of music genre’s to be less set in concrete but instead shown to be more relaxed.

This I have incorporated into my magazine and as a result help to show a more unidentified area of stereotyped music.

Picture

My Magazine Connotes…

• Playful• Modern• Outrageous• Different• Unique• Individual• Talent

Picture

Life style

1. Decision Pending-Aged from 16-26 they are having fun at that moment in time, may still not know what they want to do in life but having fun while they can. (Hedonism)

2. Depending on age they may be at the stage 16+ to make their own important decisions

Social Values

• Hedonist – having fun at the time and while they still can (may not be bothered about the future but only at the time ahead).

• Modernist – “To have, to be, to play” (Audience should be able to party with and have fun with their time)

Connotations of magazine’s social group

Picture

Mastheads attracts eye.Bold, exciting, different.Reflects the style of the MagazineConnotes as being fun and Not serious to the Reader, for people whoAre care free. Not Overlapping anything to Make it stand out.

Labels overlap artist connoting how important they are. Also reflects a rebellious style by not sticking by a standard format by making sure nothing is overlaid

Model’s face kept clear from labels to help keep it a separate entity. Fashion reflects rebellious, different and unique. Connotes care free lifestyle

Background colour and indistinctive, helps reader draw eye to more important things. colour’s connote fun and uniqueness

Jicnars Scale

• C2- Skilled manual workers (The type of people that may work for the week

in order to spend money made for the weekends)

• D – Semi-unskilled manual workers (May need to get other person to buy e.g. if they

are young then parents my buy magazine meaning it must appeal to be suitable for their teenagers etc)

Ideology applied to my target audience

1. Dominant – Punk being:Rebelious, Rebellious,Troublesome,Excessive Drinkers,Always having fun etc

2. Residual- e.g.Drug addicts 3. Emergent – e.g. Dark minded