CONTENTMARKETINGWORKS

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Create a greatpiece of content1 1 Create a great piece

of content with both conversion and seo objectives

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Promotethe content2

Promotethe content2

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3 Adjust content based on audience and data feedback

Sit back while viewers of your content convert into customers

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4 Create more optimized content and repeat this process until you deliver something that does resonate

Panic when you realize this isn’t happening

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People begin sharing your content on social media/building links

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Start spending inordinate amounts of money to promote the content, hoping that the incoming traffic will convert

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A small handful of those people are larger influencers and help to amplify your reach

6Conversions from the content still don’t happen6

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You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers.

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Contentmarketing

is the worst!

Because you’ve earned links and mentions from other sites, the overall authority of your site begins to rise

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You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers.

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Contentmarketing

is the worst!

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view the infographic

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You now start to rank higher in search results for converting keywords because of that higher authority.

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view the infographic

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You pull the plug on content marketing far too early and, flustered, join the camp of the content marketing naysayers.

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Contentmarketing

is the worst!

When someone (a completely different audience in some cases) has a need for your product or service, and types in a query on Google you show up and they convert.

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