How Marketing Communication Works. Does Advertising Work?
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How Marketing Communication Works
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Transcript of How Marketing Communication Works. Does Advertising Work?
![Page 1: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/1.jpg)
How Marketing Communication Works
![Page 2: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/2.jpg)
Does Advertising Work?
![Page 3: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/3.jpg)
How Does Communication Work in Marketing?
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Adding Interaction to Marketing Communication
![Page 5: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/5.jpg)
What Are the Effects Behind Effectiveness?
![Page 6: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/6.jpg)
Traditional Approaches
AIDAThink/Feel/DoDomains
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AIDA
![Page 8: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/8.jpg)
Think/Feel/Do
![Page 9: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/9.jpg)
Domains
![Page 10: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/10.jpg)
Facets of Impact
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Perception
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Emotion
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Thinking
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Association
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Persuasion
![Page 16: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/16.jpg)
Behavior
![Page 17: How Marketing Communication Works. Does Advertising Work?](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649dc55503460f94ab8252/html5/thumbnails/17.jpg)
Emotion
THE POWER OF BRANDCOMMUNICATION
Interaction and ImpactStrong & Weak Effects
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Interaction and Impact
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Strong & Weak Effects