How Online Marketing Works

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description

This decribes the basics on how to market yourslef, your company and your website online.

Transcript of How Online Marketing Works

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WHAT IS...

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So you probably already know, WHAT CubeClerk.com

is, right? Well, in it’s simplest form it is an o�ce furniture

listings website for o�ce furniture related companies to

post their products or services online. Remember, I said

simplest form. CubeClerk goes much further than any

other listing site on the planet. In today’s day and age,

where expanding and contracting markets are eating into

your sales, where more and more people are shopping

online and kids have lap tops and IPads® in their class-

rooms, Where do you think the o�ce furniture market is

headed? We invite you to discover some of the basics

behind CubeClerk.com marketing and to hopefully un-

derstand what it means to market yourself and your com-

pany online.

CubeClerk?

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HOW ONLINE

MarketingWORKS

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Imagine for a moment that this circuit board to your left represents your online marketing campaign and every blue dot is one place on the internet you are located. When we say located it could be anywhere, a facebook page, twitter page, your website, a listings website..wink, wink. :) The point is the internet looks a lot like this. The more places that you are the better and not just in layman’s terms. It actual does boost your online presence, your ranking on the search engines, the more tra�c you get and in turn the more sales you can get. BUT WHY?

The reason is because search engines are very smart and getting smarter. They know where every article, link, photo, website, pdf down-load, music �le...Everything is. They index all this information so they can provide more relevant search results to their customers, you and I. The more content they see about a company or person in a particular industry, the more likely they are to show you at the top of the search results. Example: If you have 30 listings on CubeClerk, products on your website, a facebook page etc. and all of these pages have information about your company and that information pertains to o�ce furniture you are more likely to show up in search results for o�ce furniture related topics. Make sense? Putting content about your company in as many places as possible is absolutely crucial to successfull marketing online. What is content you ask? Anything, the “About Us” page on your website, the cubicle description you have on CubeClerk, an article about how to buy o�ce furniture. Anything thing you write down on the internet is found by search engines. Since you are probably in the o�ce furniture industry your content will be geared toward “o�ce fur-niture”. The more of it you have, in more places the more the search en-gines THINK you are an authority on that subject. Easy stu�.

BUT WHY DO I HAVE TO SPREAD MY INFORMATION OR CONTENT? WHY CAN’T I JUST LOAD UP MY OWN WEBSITE WITH PRODUCTS AND HAVE AN ONLINE PRESENCE?

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The state or condition of being liked, admired, or supported by many people.

pop•u•lar•i•ty | ̧ päpyə ̌ laritē

The reason it’s important to put yourself, well, everywhere is the internet is one big popularity contest. Search engines WILL NOT rank your website unless they deem you popular. How do you make your website popular in the eyes of a search engine? Backlinks. So what is a back-link? A backlink occurs anytime you add a link to your website on someone elses website. For instance, every time you upload an ad on CubeClerk you have the opportunity to put a back-link to your website, it would look something like this. http://www.yourwebstite.com. Search engines �nd this new backlink and think? ? ? This backlink to (yourwebsite.com) is linked on an o�ce furniture related website (cubeclerk.com), then the search engine follows the trail to your website where they �nd that your website also is about o�ce furniture related topics. They then come to a greater conclusion that you are an authority about o�ce furniture making it more likely for your website to be ranked in search results.

Ok, ok let’s slow down here. Let’s simplify. If you put your website address on someone else’s website, it gives you a higher status of internet popularity. But there is still one more stipula-tion to this popularity contest. Search engines like Google, have a page ranking system also know as PR, every website on the internet has a page rank. Most websites on the internet have a PR of 2 or less. Website like Facebook have a PR of 8. The scale only goes to 10 so you can see if Facebook only has a PR of 8 Google thinks very highly of their system. The more backlinks you can have on a website with a strong PR the more popularity brownie points you will get from the search engines. EX: If you have a backlink on you buddies fake plant shop website that has a PR of 0 it will do almost nothing for you. You have to have high quality backlinks, meaning you need more backlinks on websites that are related to o�ce furniture and that have a decent page rank. So why the long explanation? CubeClerk is such a website. Cube-Clerk has a PR of 3 in under a year of being live on the internet. There are members of Cube-Clerk that sign up just for the backlinking bene�ts. You get an unlimited number of backlinks when you sign up with CubeClerk.

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?Ok, so all this information about how to market online is great but why do you want to market online in the �rst place? You have probably been using email marketing, mailers maybe even been faxing for a while and it has been working great for you.....UNTIL NOW. The world is changing and a new generation of CEO’s and business owners are hitting the street. A generation of speed, limitless choices and unimaginable information at their �ngertips. The internet is the center point of all this knowledge, it is where people go to feed their proverbial knowledge appetites.

Look at it this way, SPEED is key. In the past ten years what new market-ing techniques have you tried? You probably moved from mailers to focusing more on email launches or blasts...Right? Why did you make this shift? The answer is speed. You can move your information faster and to more people with email launches than you can a mailer. The same goes for the new generation of online shoppers. You have the opportunity to put the information in front of them right when they are searching for it, this surpasses sending things out like emails or mailers. Not to say that can’t still be e�ective. Now you can put the information in their hand before anyone else by marketing your company and products online. Over 85% of the global population has purchased something online. We highly suggest you make a change now because your competitors ARE.

WHY MARKETO N L I N E

In the last 2 years online shopping �gures have gained 40% GLOBALLY.

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IS CUBECLERK POPULAR?

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With all this technical talk it begs the question~ Is CubeClerk popular or is CubeClerk a formidable website to tie yourself to? In our opinion the answer is absolutely yes. In under a year of being in business CubeClerk has become one of the most powerful o�ce furniture related websites on the internet and is even ranked as the 546,209th most popular web-site in the world (There are billions of websites). In addition CubeClerk is ranked for over 2000 keywords on Google, gets over 50,000 page views per month and is still climbing. Now this information begs the question....where will CubeClerk be in another year? So to answer the question, you SHOULD, without a doubt add your products, website links, articles, everything you can to CubeClerk.com and everywhere else for that matter. Remember, the more places you are, the more places you are found. :)

Can CubeClerk.com help your online presence? More than you can shake a stick at. The online rat race goes far past getting leads. The game has changed, those who can play it right and play it NOW will be in a very good position in the years to come. We urge you to utilize Cube-Clerk on every angle possible; to receive leads, to boost sales, to expand your online presence and to be a vital tool to your online marketing arsenal.

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WHAT WEOFFER

Unlimited Ads

With CubeClerk you can post as many ads as you like in as many categories as you like. The sky is the limit. We actually encourage our members to post every product they sell. The more products you have on the site, the more exposure you get.

No Commission

You will never pay any commission on any-thing you sell through CubeClerk. We are not the middle man. We simply provide an additional outlet for your products and services to be found.

Ads Syndication

Every ad that you post on CubeClerk will be syndicated / dispersed to all of our (30) social networks. This is a great way to spread your products and company brand All over the inter-net. This feature alone is worth $65 per month.

Ads Posted In Chronicle

The CubeClerk Chronicle is our version of an online newspaper. It is emailed out on a weekly basis to over 18,000 subscribers. This is just another way we spread you and your products...Everywhere.

-ONLY $65 PER MONTH-NO CONTRACTS-NO COMMISSION-UNLIMITED ADS-AND MORE...

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High Resolution Photos

At CubeClerk we take into consideration the experience online shoppers have. So we allow members to post up to (8) 1MB photos per ad. This is the highest in the o�ce furniture industry and allows potential buyers to see high quality images of your products.

Custom Profile Page

Your profile page will give your viewers a face to identify with. It not only shows your company logo, but your website link, face-book link, twitter link and all the ads that you have posted.

Twitter, Facebook, LinkedIn

One of our recent improvements is the ability for members to post their ads directly to their own Facebook, Twitter or LinkedIn networks. This saves you an enormous amount of time and further spreads your products all over the inter-net.

Unlimited Sales People

Once your company becomes a member of CubeClerk, you can have an unlimited number of sales people. You could enter in a di�erent sales person on every ad if you wished.

Google Maps

All of your listings will include a free Google map of either your company location or the furniture location (Your Choice). Shoppers can easily get directions to a location, see a street view of your dealership or zoom in or out to see the surrounding area. This is a great way to provide creditability for your company and listings.

Unlimited Website Links

With every ad that you post you have an opportunity to provide a free website link. This drives tra�c to your website an allows shoppers to shop seemlessly between CubeClerk and your website. This can also help your website grow overtime. Call for more Information. 971.716.9978.

Search Engine Notification

Google and all other search engines will be notified of your new listing. This allows your individual listings to be found by Google and helps your listing climb the search engine ranks over time. We built CubeClerk for the individual listings to be found on the internet, which drives tra�c directly to your company and your listings.

ONLY $65 PER MONTHNO CONTRACTSNO COMMISSIONONLY $.01 PER HOUR

CUBECLERK IS THE MOST BANG FOR YOUR BUCK WHEN IT COMES TO ONLINE MARKETING.

CALL TODAY or JOIN HERE972.716.9978