how collective intelligencekilled the intranet

Only to re-create it

Cláudio CalvãoPartner@DRIwww.dri.pt

Enterprise Content ManagementCentro Cultural de Belém6 de Dezembro de 2011

firsta bit about us

DRI, portuguese company, est. 1999

Offices in Portugal and Spain

Denmark and Norway in 2012

Projects in Portugal, Angola, Spain, Italy, USA, UK, South Korea and Congo

ESA founder and SugarCRM Partner

Acquia Partner (Drupal)

All sorts of CRM and SocialCRM applications

Online Communities and Social Networks

Collaborative Intranets and Knowledge Portals

We have done lots of projects

So we know a thing or two about stakeholdersEngagement

but we like to think beyond today

and dwell on emergingpatterns

First

The intranet, as we know it, is dead

why?

information in silos

Informationcontrol

No participatorydecison process

Top-down Information flow

Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.

Cluetrain Manifesto

intranets are about process & information

and never about communication

guesswhat?

we are human beings

we need to

communicate, socialize, belong, share, create, talk, like, agree, disagree, invent, comment, ask, help,

…

that’s howwe get

creative

and creativity solves

problems

and creativity brings

innovation

intranets are sterile places

it was never a question of workflows or

technologies

but always a question of culture and

collaboration

Paranoia kills conersation. That's its point. But lack of open conersation kills companies.

Cluetrain Manifesto

we need to

shift from this

information

Into…

communication

But we need to go one step

Further

collaboration

that’s when we take advantage of our

collectiveintelligence

and we are not talking of ants

or bees…

we know that CI is complex

but’s lets skip the

academics

this is a good starting point:

collective intelligence is the capacity of human communities to evolve towards higher order complexity and harmony, through such innovation mechanisms as differentiation, integration, competition and collaboration.

George Pór

in business terms:

collective intelligence is the capacity to collaborate, compete, share knowledge and integrate different skills in order to achieve a common goal.

every manager’sHolly Grail

ok, but how do we harness this capacity?

remember

it’s not a question of workflows or

technologies

it’s a question of organizational culture

in order to thrive, ci needs an environment with:

openness

peering

sharing

Acting Globally

you may still control some critical data:

patents

financial information

personal data

strategic plans

etc.

but you have to loose control

to have collaboration

so The intranet

is dead

how can CI re-create it?

by modeling it to is users

people already use

social networks, wikis, groups, forums, social bookmarks, blogs, knowledge communities, expertise networks, …

in their personal life

let them use it for work!

technology is not an issue

open sourceclosed and licensed SAAs

it’s up to you

stimulate the mindset

change the environment

give them the tools

loose control

they’ll take care of the rest

Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conersation.

Cluetrain Manifesto

They are your real value. Give them control

Thank you

talk to us

claudio.calvao@dri.ptinfo@dri.ptwww.dri.pt

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