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How An Effective Operation Sustains Growth
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Transcript of How An Effective Operation Sustains Growth
©2013 Synthenai Incorporation. All Rights Reserved.
1
Shepherding Success:How an Effective Operation Sustains Growth, Unleashes Innovation and Wins in the Marketplace
May 15, 2013
Presented by Ethan T. Mayers
Suffern, NY
©2013 Synthenai Incorporation. All Rights Reserved.
2
Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
3
Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
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Small Business Landscape
• What is small?
• 1953 - a firm "independently owned and operated …and not dominant in its field of operation."
• SMEs represent 99.7% of all U.S. employer firms; 99.9% of all firms (employer and non-employer) employ half of all private sector employees and create more than half of the non-farm private U.S. GDP.
• 600,000 new businesses per year, on average
• Of 27.5 million firms in U.S., approximately [ ? ] firms are considered large
©2013 Synthenai Incorporation. All Rights Reserved.
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Small Business Landscape
• What is small?
• 1953 - a firm "independently owned and operated …and not dominant in its field of operation."
• SMEs represent 99.7% of all U.S. employer firms; 99.9% of all firms (employer and non-employer) employ half of all private sector employees and create more than half of the non-farm private U.S. GDP.
• 600,000 new businesses per year, on average
• Of 27.5 million firms in U.S., approximately [ 18,000 ] firms are considered large
©2013 Synthenai Incorporation. All Rights Reserved.
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Small Business Landscape (U.S.)
• 0.1% will reach $250 million in annual revenue. Only 0.036% will reach $1 billion.
• 70% of new employer firms survive at least two years, 50% at least five years, 33% at least 10 years, and only 25% stay in business 15 years or more
2 Years 5 Years 10 Years 15 Years0%
20%
40%
60%
80%
Chance of Survivability for new firm
% Firms Survive
©2013 Synthenai Incorporation. All Rights Reserved.
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Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
What is Growth?
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Sales & Marketing
©2013 Synthenai Incorporation. All Rights Reserved.
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Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
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4 Essential Planning Steps
What do you do?
©2013 Synthenai Incorporation. All Rights Reserved.
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4 Essential Planning Steps
What do you do?
How are you going to do it?
©2013 Synthenai Incorporation. All Rights Reserved.
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4 Essential Planning Steps
What do you do?
How are you going to do it?
What are success metrics?
©2013 Synthenai Incorporation. All Rights Reserved.
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4 Essential Planning Steps
What do you do?
How are you going to do it?
What are success metrics?
Financial Model
Business
©2013 Synthenai Incorporation. All Rights Reserved.
14
Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
Deliberate Action – PUR-CARV
• Purpose
• Understand the Action
• Relevancy / Alignment
• Consequences
• Alternatives
• Realize
• Verify
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Have a reason for everything you do
©2013 Synthenai Incorporation. All Rights Reserved.
Deliberate Action – PUR-CARV
• Purpose
• Understand the Action
• Relevancy / Alignment
• Consequences
• Alternatives
• Realize
• Verify
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BehaviorsBetray
Intentions
Have a reason for everything you do
©2013 Synthenai Incorporation. All Rights Reserved.
17
Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
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Satisfice
Quest for Perfection
• Can be very costly• Can stifle innovation• Unrealistic in most situations
Satisfice
• Make criteria (no more than 7)• Pick 1st solution that satisfies criteria• Optimized decision making• Can foster innovation • There are times NOT to Satisfice
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The Cost of Perfection
Perfection
Innovation
©2013 Synthenai Incorporation. All Rights Reserved.
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Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
20
Iterative Innovation & Change
• Innovation is alternating between convergent and divergent thinking
• Most innovations are tweaks
• Some are Disruptive Innovation (those are good!)
• Iterative Innovation takes both into account and involves everybody in the process
©2013 Synthenai Incorporation. All Rights Reserved.
Iterative Innovation & Change
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++
Text
Innovation
Usage Modification
Discovery
©2013 Synthenai Incorporation. All Rights Reserved.
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Iterative Innovation & Change
• Market Forces
Idea
Mar
ket
©2013 Synthenai Incorporation. All Rights Reserved.
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Iterative Innovation & Change
• Market Forces
• Ability
Mar
ket
Ability
Idea
©2013 Synthenai Incorporation. All Rights Reserved.
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Iterative Innovation & Change
• Market Forces
• Ability
• IntuitionM
arke
t Intuition
Ability
Idea
©2013 Synthenai Incorporation. All Rights Reserved.
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Agenda
Introduction
The Small Business Landscape
What is Growth?
4 Essential Planning Steps
Deliberate Action
Satisfice
Iterative Innovation & Change
Expectation & Frame Setting
©2013 Synthenai Incorporation. All Rights Reserved.
26
The Rules of the Universe
Rules of the Universe
Purpose
Behaviors
Stated Goals
Remove obstacles – energy and innovation should be spent on bettering the organization, not overcoming hurdles
©2013 Synthenai Incorporation. All Rights Reserved.
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Expectation & Frame Setting
ALWAYS DELIVER (or exceed) on expectations
Reset Expectations if needed
Communicate Changes
Set Expectation
s
You have the power to frame
your world!
©2013 Synthenai Incorporation. All Rights Reserved.
28
Shepherding Success:How an Effective Operation Sustains Growth, Unleashes Innovation and Wins in the Marketplace
May 15, 2013
Presented by Ethan T. Mayers
Suffern, NY