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R.P.B.C RAJKOT HOTEL CROSS ROAD
A Service Sector Visit Report On
P
r
epared By : - Sagar B. Jinjuvadiya
College :- R.P.Bhalodiya
Class :- S.Y.B.B.A
Guided By :-
Roll No. :- 68
SUBMITTED TO
SAURASTRA UNIVERSITY
1
Academic Year
2008-09
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PREFACE
Life is a series of experience, each one of which makes us bigger
B.B.A. Degree is concerned with the study of business Administration of
various activities in India. Industries of all kinds need good trained administrators
so this course is offered by Saurashtra University.
The practical training has enriched my student life as a B.B.A. student.
A B.B.A study is a bridge between the world of business education and
management and the world of practice. This helps the student to move over to the
professional life with facility. "Learning is born out of experience and observation'.
Learning is most effective when put into practice. The management students can perform
better in an organization because of their familiarity with various techniques of
management, compared to those who merely obtain theoretical knowledge.
The practical training is an essential feature of business studies. The
current rapidly changing businesses demand for dynamic youths and personnel.
DATE:-
PLACE: - RAJKOT.
SIGNATURE,
Sagar B. Jinjuvadiya
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ACKNOWLEDGEMENT
Being a student of B.B.A. I am very glad to present my project report under
standing the practical knowledge & I get the opportunity to integrate theory in
practice.
I would like to thank my principal and college for giving this opportunity. I
am thankful to our proff. ----------------------- who give the guidance and help.
I am also thankful to hotels manager & all staff that have help me directly
or indirectly and helpful in giving information and help me.
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DECLARATION
I undersigned JINJUVADIYA SAGAR a student of S.Y.B.B.A, here by declare
that the project work presented in this report is my own work and have been carried out
under the supervision of MR.------------------------------ of R.P.Bhalodiya College.
This work has not been previously report submitted to any other university for
any other examination.
DATE :-
PLACE :- Rajkot
SIGNATURE,
Sagar B. Jinjuvadiya
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I N D E X
Sr. No. Particular Page no.1. General information 062. Front Office 16
3. Services Provided 23
4. Food & Beverage Department 28
5. Personnel Department 33
6. Financial Department 43
7. Marketing Department 53
8. Feature Plan 63
9. S.W.O.T. analysis 64
10. Bibliography 68
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I N D E XI N D E X
Sr. No Particular Page no
1. Introduction 082. Hotel at a Glance 09
3. Hotel history 10
4. Hotel highlights 11
5. Location Purpose 13
6. Size of the organization 14
7. Form of the Organization 14
8. Time Keeping System 15
1) INTRODUCTION
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Today in this modern age, the world is becoming small, due to the
expansion and development of business and with facility of communication. With
the expansion of business the people have to go another city and state for the
business purpose. At that time the hotel gives the facilities for living to the people
and having the facilities as like as home.
HOTEL CROSS ROAD, at Rajkot, is one of the most famous hotel. The
hotel is provided good service to their customers. The hotel with 15 well
appointed rooms with good services and good surrounding environment. It offers
all the requirement of modern travelers.
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2) HOTEL CROSS ROAD AT GLANCE
Established in the year 2002 Hotel Cross Road is a professional and
reputed organization engaged in a service of hotel industry in Rajkot.
Rajkot is well placed in the Saurashtra region of the Gujarat state in India.
Rajkot, now a major industrial town, was once the capital of Gujarat. Rajkot the
storehouse of Gujarati handlooms and handicrafts is famous all across India for
their international standard quality.
Hotel Cross Road Situated in the midst of prominent business &
commercial area of Rajkot city. Hotel Cross Road is 2 Kms. Away from the
Airport & 3 Km. from the Railway Station & half Kms from S.T.Depot.
he accommodation options at the Hotel Cross Road Hotel in Rajkot are
a plenty to offer a wide choice to the tourists.
The comforts and luxury at the Hotel Cross Road Hotel in Rajkot make you feel
at home even away from your home. Hotel Cross Road Hotel in Rajkot offers
quality business services and facilities.
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3) HOTEL HISTORY
There is a very interesting story behind the
establishment of Hotel Cross Road. The managing Director of hotel Cross Road
Mr. Bhupatbhai Bodar thought that there are good hotels for the businessmen
and tourist in Rajkot. But some good hotel are far away from bus station &
railway Station & Airport.
So, For giving first class facilities to them Mr.
Bhupatbhai Bodar decided to establish the hotel at middle of city at Dr. Yagnik
Road
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4) HIGHLIGHT OF HOTEL CROSS ROAD
NAME OF THE HOTEL
HOTEL CROSS ROAD
YEAR OF THE ESTABLISHED
The hotel was established in 2002 at Rajkot as
Hotel Cross road .
ADDRESS
B-Pramukh Swami Arcade, 3rd Floor, Malaviya Chowk
Dr. Yagnik Road
Rajkot 360 001.
TELEPHONE & FAX No.
Tel.: (+91-281) 2224424
Fax : 2224425
FORM OF ORGANIZATION
The form of organization is Sole Proprietor.
SIZE OF ORGANIZATIONThe size of organization is medium scale.
DAY OF WORKINGDaily
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EMPLOYEES14
ACCOUNTING YEARFrom April to March
BANKER
HDFC & Punjab national Bank , Rajkot.
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5) LOCATION PURPOSE
Selection of location is very important factor for any business unit.
Because once it would select, it will not to be change easily. The business in
suitable area or a production in industrial estate is very useful tool for produces
or industry to increase profitability or decrease cost of production.
One of expert in this field remarks, The location of plant should be field
in such a manner that people interested in this success, can sell goods most
profitability and can manufacture with least expenditure.
Hotel Cross road is situated at Dr.Yagnik Road, Rajkot. This company
situated hears for some reasons are as follows.
Midst of prominent business & commercial area of city
Just 2 Km. from Airport
Just 3Km. from railway station
Just half Km away from S.T. Depot.
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6) SIZE OF ORGANIZATION
According to Indian company act, there three main types of industry
SMALL SCALE
MEDIUM SCALE
LARGE SCALE
HOTEL CROSS ROAD has under the category of MEDIUMSCALE.
7) FORM OF ORGANIZATION
The main business form of organization is follows.
SOLE PROPRIETOR CONCERN
PARTNERSHIP FIRM
JOINT STOCK COMPANY
HOTEL CROSS ROADhas under the category of
SOLE PROPRIETOR CONCERN
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8) TIME KEEPING SYSTEM
Time keeping system for a one person or a firm should develop an
effective time keeping system.
Each unit must have its own time keeping system. Since time must for
every company to measure the regularity of its employee. In time keeping system
the arrival and living of employees are recorded.
HOTEL CROSS ROAD has a three shift of duties. The employees of this
company enjoy one off-day in a week. Beside they can also enjoy the festival
holidays.
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IN DE X
Sr. No. Particular Page no.
1. Introduction 18
2. Service of Front office 19
3. Process of Room Reservation 20
4. Types of Room 21
5. Tariff 22
6. Term and Condition 22
1) INTRODUCTION
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Generally this office is known as Reception. Hotel Cross Road is known
it as a Front Office. Front office employee is directly contact with the customer.
This employee is also one kind of represented it firm. This works are advance
booking of room, present room booking, arrange birth day party, carry about they
customer service; provide all service of the hotel to its customer. Try to fulfill
requirement of the customer.
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2) SERVICES OF THE FRONT OFFICE
The action of helping someone working for someone, system supplying a
public need & ready to assist someone when required
HOTEL CROSS ROAD is perfectly suitable with this meaning because it
helps public by providing its facilities, by gibing its facilities, by satisfying public
needs and also ready to assist them whenever required.
ADVANCE BOOKING : - Through Direct Contact, By
Telephone Contact, By Indirect
contact
PRESENT BOOKING : -Through Direct Contact, By Telephone
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3) PROCESS OF ROOM RESERVATION
The room reservation process is very simple to understand for customer.
Hear various type of method is applied for room reservation. Major two types i.e.
1) Direct method
2) Indirect method
1) Direct method :-
Generally this method is use to customer. In this method customer is
directly contact with the hotel to its front office. And reserve the room in advance
or for present.
2) Indirect method :-
Today, in world, people dont have time for go to hotel and reservation the
room, but person use today technology i.e. mobile phone, internet. Customer
reserve the room through on call and e-mail.
In the room reservation, advance pay for new customer in, some time
customer pays its payment on check out time. But the company office or regular
customer is pay on its time.
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4) TYPES OF ROOMS
In every hotel, there many types of room some of it is small, large, and
luxuries. This room have different name with different facility. The total number
of room is 15. These rooms have many facilities i.e. color TV. With satellite
transmission, direct STD/ISD facility.
Executive room : -it is compact room with the require facility
City View:- It is a compact room with the general required
Facility.
Beauty room:- It is a big room having bath tub in its bothroom.
Royal Villa:- It is the suite room having two attached rooms with
All modern amenities in it.
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5) TARIFF
Room Type Single Double Non A/c 350 500
City View A/c 500 750
Executive A/c 600 850
Beauty A/c 650 900
Business Class A/c 200 750(5 bed)
Royal Villa A/c 950 1250
6) TERM AND CONDITION
All rooms are subject to 15% Luxury Tax.
Any Charges in Tax structure will be levied as applicable.
All rates are subject to change without prior notice.
Check out time 12:00 noon.
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INDEX
Sr. No. Particular Page no.
1. Introduction 25
2. Service provided 26
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1) INTRODUCTION
# WHAT SERVICE MEANS?
Service has got different meaning or can be understood in difference
ways.
From the above all meaning any meaning can be considered or is
applicable for the service company. But the prefect meaning will be or can be the
combination of all the meanings.
The action of helping someone working for someone, system
supplying a public need & ready to assist someone when required
HOTEL CROSS ROAD is perfectly suitable with this meaning because it
helps public by providing its facilities, by gibing its facilities, by satisfying public
needs and also ready to assist them whenever required.
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SERVICES:
A service is the most important part and major key for the success of anyunit. Without a service, marketing cannot be imagined. Service is one tool in the
hands of the marketing through which it gives life to all marketing program. So,
the main responsibility of the marketing would be to know its service well and to
take proper service decision.
BIRTHDAY PARTY:
If some one wants celebrate Birthday in HOTEL CROSS ROAD, they are
providing big hall for party and arrange the event. They provided music to the
party, and also arrange for cold-drink and food to the members of party so; person
can get both entertainment and food.
MEETING & CONFERENCE HALL:
They are providing business hall for meeting & conference. If any person
wants to arrange business meeting they allow them.
By this way, HOTEL CROSS ROAD hotel provides various services to
their customers. They try to provide all the types of services to the customer so
customers dont feel trouble himself. They think that BEST QUALITY
SERVICES provided to customer is their responsibilities.
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HOTEL SERVICES
15 Elegant Rooms having Color TV with Satellite Transmission,
Direct Dial STD/ISD facility.
24 Hour Room Services
Money Changing Facility.
Travel Counter.
Laundry Services.
Courtesy Airport Transfer.
Doctor on Call
Ample Parking with Valet Services.
All major Credit Card Accepted.
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IN DE X
Sr. No. Particular Page no.
1. Introduction 30
2. Types Of Food 31
3. Food To The Room 31
4. Quality Control 32
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1) INTRODUCTION
The key department of hotel is food department. If the very nice service is
providing by service department but the food is not that much good. The customer
does not prefer that restaurant.
In the food & beverage department, they have to making cleaning
everyday. They have to use best items for making food. They have to taste quality
and try to maintain quality, the main cooks having experience and ability to make
best food.
Hotel Cross road having well kitchen and cook is able & experience.
Every day use best item for survive customer. They make list of item that they
needed. They are always going to purchase quality product.
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2) TYPES OF FOOD
Hotel Cross Road has a multi type of food. They are provide vegetarian .
They are providing different food dishes. The objective of hotel is to provide best
food & best quality to its customer.
They provided following food dishes:
Gujarati
Italian
Chinese
Punjabi
Continental
Fast food
3) ROOM SERVICE FOR FOOD
Customer calls to room service department and give order for food. Room
service department take this order and make food-according order and give to
customer room within 20 minuets.
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4) QUALITY CONTROL
Hotel Cross Road is maintaining quality by experience & expert person.
They never compromise to its quality & services. They always try to its level best.
Good raw material
Maintain quality by experience employee
Food make by experience man
Special dishes make by expert man
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IN DE X IN DE X
Sr. No. Particular Page no.
1. Introduction 35
2. Manpower Planning 36
3. Recruitment & Selection 38
4. Training & Development 40
5. Performance Appraisal 41
6. Wages & Salary 42
7. Employees Benefits & Service 42
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1) INTRODUCTION
The main componential organization is their employee an organization
requires the services of its employees to achieve is goals. Therefore human
resources are the most evident part of an organization.
Personnel management is the planning, organizing, direction, controlling
of the procurement, development, compensation, integration and malignance of
people of the purpose of contribution to organization, individual and social goal
Personnel management is concerned with managing people at work. All
the activity of the unit are initiated and determined by the employees, who make
up plants, institutions or offices. All these are up productive without employees.
Thus, personnel management covers the management of employees at all level.
An organization may be manufacturing firm, a business concern, an
insurance company, a government agency, social organization, hospital a
university, a public school, religious trust or even families. It may be small or
large, simple or complex, it needs to manage the efforts of the humans engaged in
it and to direct them towards organization missions and goals.
The internal department structure of personnel department varies widely
from one company to another; the personnel department has to function as a
medium to establish healthy relationship between the management and the
employee.
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2) MANPOWER PLANNING
Planning is the starting point of any managerial activities. It is an important
function of management in every organization. Planning has been focused on every
activity of the business like viz, marketing, production, finance, personnel etc.
Manpower planning is the process of determining manpower requirements and
the means for meeting these requirements in order to carry out the integrated plans of the
organization.
There are, many advantage of manpower planning which are as follows.
It reduces labour cost. Best use of skills of employees. It provides training facility. Improvements in all levels. It is useful for making employees skills upto date. It is evaluation tool. Useful to managerial succession.
From the above advantages we can say that Manpower planning is much useful tothe management.
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3) RECRUITMENT
RECRUITMENT is the process of attracting, potential, qualified a
competent employee with required characteristic and in proper quantity.
Recruitment is the process of finding and attracting capable applicants
for employment the process begins with the new recruit are sought and ends when
their application are submitted the result is a pool of applicants from which new
employee are selected
In simple terms recruitment is understood as the process of searching for
obtaining applicant for job, from among whom the right people can be selected.
Recruitment is the process of selecting efficient & trustworthy employees
who are willing to apply for the job. Recruitment aims to develop & maintain
proper manpower resources.
There are mainly three method of recruitment are as follows:
DIRECT METHOD
INDIRECT METHOD
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There are various sources of recruitment which are as above
Sources of recruitment
Internal recruitment External recruitment
1) Present Employee 1) Advertisement
2) Employee Referrals 2) Trade/professions
association
3) Formal Employee 3) Employment exchange
4) Previous applicant 4) Campus recruitment5) Consul tans
HOTEL CROSS ROAD adopted Direct method of recruitment & they
recruit employee from the internal sources of recruitment.
SELECTION
The objective of selection process is to determine whether an applicant
meets the qualification for a specific job & to choose the applicant who is most
likely to perform well in job.
This information is accrued in a number of steps or stages. It is a very
complicated and it is generally based on the nature and technology of the unit. It
is concerned with securing relevant information about an applicant like education,
date of birth, age and his qualification etc.
Selection is the process of choosing the individual who posses the
necessary skills, ability and personality to successfully fill specific job in the
organization
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Selection is the process of picking individual from pull of applicants with
necessary qualification.
Selection process
Selection is a process by which the qualified personnel can be chosen
from the application selection is process in the hand of management to get qualify
and disqualify applicant by various methods. This process is follow
Interview
Preliminary Selection
Final Selection
Placement
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4) TRAINING
Training is the act of increasing the knowledge and skill of an employee
for doing a particular job; it is a corner stone of sound management. It makes the
employees and techniques of production more effective. Apart from this, it
enables employees to develop and rise within the organization and increase their
market value, earning power and security.
Training and development refer to importing of specific skills, abilities
and knowledge and performance of employee.
An every institutions or organization trains their worker after selection of
the person. Training is a technique by which a management also gets information
that, this employee is right for the job or not.
HOTEL CROSS ROAD is giving training to new employees by senior.
They are planning for giving training to employee in other branch.
DEVELOPMENT
The management is the dynamic life giving element in business. The
caliber and performance of the manager will largely determine the success of
business. Therefore this company also takes care for the development of the
employees. The company provides special training to improve the performance
level.
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5) PERFORMANCE APPRAISAL SYSTEM
For personnel management a performance appraisal is an important tool.
Performance appraisal means persons performance in the company.
Ones the employees have been selected trained and motivated; he is then
appraised for his performance. Performance appraisal is the step where the
management finds out how effective it has been at hiring and placing employee. A
performance appraisal consists of evaluating an employees performance of a job
in terms of a job in terms of its recruitment.
HOTEL CROSS ROAD consider its employees as its most valuable
and therefore it believes in perfect and accurate performance appraisal system.
They believe that employees efficiency, productivity and great performance is a
ladder to success. HOTEL CROSS ROAD has an efficient performance appraisal
system for evaluating their employees performance.
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6) WAGES & SALARY
Wages and salary is one of the important functions for organization as
well as staff working in it. It is motive the person to effective, so it is most
important work.
In HOTEL CROSS ROAD hotel wages & salary is to be paid on
monthly basis. They pay salary to their employee on 2ND OR 3RD day of every
month.
7) EMPLOY BENEFIT
In today companies gives benefits to their worker or employ. HOTEL
CROSS ROAD hotel provides following facilities.
o Festival gift
o Bonus
o Loan
o Provident Funds
o Overtime
o vehicle
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INDEXINDEX
Sr. No Particular Page no
1. Introduction 45
2. Origination Chart 46
3. Financial Planning 47
4. Financial Sources 48
5. Capital structure 49
6. Management of Working Capital 50
7. Management of Fixed Assets 51
8. Profit 52
9. Account 52
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1) INTRODUCTION
Finance is the lifeblood of the business. It is impossible to run a business
without finance. In every function of business need finance. In this way the
finance is important role in business.
Finance is like an arm or left either you use it or loose it.
Financial management is that manage real activity, which is concerned
with the planning and controlling of the firms financials recourses. A capable
financial management can lead the unit to the path of highly profitability with
limited financial turnings.
Financial management is responsible for estimation of financial resources;
their procurement and their application in a manner in which they help the
enterprise grow according to well-defined objectives.
All the activities requires finance for their implementation like to establish
a business, to buy row materials and machines, to make production, to pay wages,
salaries, to market the products etc.
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2) ORGINIZTION CHART
As a financial activity has become more complex at present most of the
organization keeps a separate department you handling the matter of finance.
Finance department is one the key departments. Financial and accounting
activates are carried our through this department. So the organization of this
department is of much importance to every industry.
The chart of finance department ofHotel Cross Road is as under.
Chief Accountant
Finance Manager
Finance Department
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3) FINANCIAL PLANING
Planning is very necessary for the smooth running of the business.Planning means deciding in advance what is to be done.
Financial planning means deciding in advance the financial activities to be
carried on to achieve the basic objective of the firm. The success or failure of any
business enter price depends up on the formation of financial planning if the
financial planning is prepaid carefully, accurately and without any fault, than
enter price will get success in its business. If involves the setting of objective and
identification of the variable affecting the objective.
In Hotel Cross Road they also are doing financial planning. The top
management does the financial planning every year.
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4) FINANCIAL SOURCES
Sources of finance mean that from where to collect funds and from where
money comes for industries and also at sometime in which way it comes at the
time of requirements. Generally there are two source of finance i.e.
(1) Internal Sources
(2) External Sources
HOTEL CROSS ROAD has both internal sources and external sources
of finance.
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5) CAPITAL STRUCTURE
Capital structure is a very important decision for the company. Here the
company determines the formation of capital or mix of different types of long
terms funds.
Capital structure refers to the composition of long terms sources of funds
as debentures, long terms debtors, preference share capital, equity share capital
and retained earnings i.e. reserve and surplus.
The board of directors or financial manager of the companies should
develop an appropriate capital structure and this can be done only when all those
factors, which are relevant to the companys capital structure decision, are
properly analyzed and balanced.
HOTEL CROSS ROAD has its own capital and also has a loan from the
bank.
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6) MANAGEMENT OF WORKING CAPITAL
Working capital refers to the funds locked up in materials, working
progress, finished goods, receivable and cash, etc. since this asset are known as
current assets, in very simple terms, working capital may be defined as capital
invested in current assets
According to Hoagland, working capital is decretive of that capital which
is the fixed. But the more common use of the working capital is to consider it as
the different between the book value of the current assets and current liability.
Working capital plays as an important role in any organization. The
management of working capital is done in such a way so that the firm dose not
faces financial crises because or the secrecy of financial will create disturbance in
the working of the unit.
In HOTELCROSS ROAD working capital is Rs. 5, 00,000. Financial
manager dose the management working capital. It is a major concern of the
financial manager such as the accomplishment of the value of maximization of
goal depends essential on prudent working decision.
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7) MANGEMENT OF FIXED ASSETS
Management of fixed assets is very important in any organization. Fixed
assets of a company are the permanent capital of the company. They are helped in
the production process. They can be used year by year for a long period of time,
they must be checked. A large fixed asset does not mean that the firms are very
well but there must be proper use of fixed assets.
There must be proper and appropriate provision for depreciation of on
fixed assets. The financial manager is responsible for maintaining proper
management of fixed assets. Financial manager has to take proper decision for the
investment in fixed assets.
The total fixed assets ofHOTEL CROSS ROAD is
Rs.2,00,00,000 /- only.
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8) PROFIT
Over and above the other objective of a business the basic objectives of
any organization is making profit. The entire existents of the business depend on
its profitability. Profitability of a firm means consist ratio and percentage of total
profit earned on an annual bases. It is always observe to be well maintaining in
every firm.
HOTEL CROSS ROAD L has successfully in earning a profit of 20%
only.
9) ACCOUNT
Hotel Cross Road maintains its account by double entry system and
accounting is computerized. This is managed by the financial manager.
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I N D E X
Sr. No. Particular Page no.
1. Introduction 55
2. Marketing mix 56
3. Product Mix 57
4. Pricing Policy 58
5. Promotion Mix 59
6. Advertisement 607. Sales promotion 61
8. Competitors 61
9. Market Research 62
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1) INTRODUCTION
In this global economy, marketing management occupies a significant
place whether it is a new firm or it is an establish unit. In this combative world
every concern organization objective, an efficient & effective organization of
marketing department is a prime condition.
Marketing occupies an important position in the organization of business
unit. Without proper marketing the company cannot achieve its goal. According
modern marketing concept," marketing starts with the products idea and ends with
customers satisfaction.
According to Philip Kotler, Marketing is the process of planning, and
executive the conception, pricing promotion and distribution of goods ideas to
create exchanging with target groups that satisfy customer and organization
objective.
The concept of market is very much impotent in marketing. The
American Marketing Association defines A market as the aggregate demand of
the potential buyer for product/service.
It is said that without efficient marketing of the goods, even though we
will create best product, but we cannot sell it.
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2) Marketing mix
Marketing mix is the set of marketing tools that the firm uses to pursue
its marketing objective in the target market
- Philip Kotler
The basis of marketing operation is the co-ordination of four key variables
namely,
Product
Price
Place
Promotion
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PricePromotion
Product
Place
4P`S ofMark
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3) Product Mix
Product mix is the list of all product offered for sale by a company. It is
defined as The composite of product offered for sale by a firm or a business
unit.
The product mix of a company has two characteristics: -
(1) Depth
(2) Width
Depth depends on the number of products items with in each product line.
Width depends on the number of products group of products line with in
the company.
Hotel Cross Road has product width in food dishes. i.e. Mexican, Thai,
Italian, Punjabi, Chinese, & continental items.
Hotel Cross Road has product width also in Room. i.e. executive rooms,
suit rooms
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4) PRICING POLICY
Pricing is a very critical decision in marketing management. It is a price
regulator of production, distribution and consumption of goods. Pricing strategy
determines the firms position in the market.
Pricing decision has strategic importance in any enterprise. It means
decision of determining price of a product. Price can be defined as the exchange
value of the goods or services in the terms of money. The price of products should
be determined in such a matter so as to offer a reasonable amount of profit to the
manufacturer, a reasonable remuneration to middle man and the maximum
satisfaction to the consumers.
Price is an important element in the marketing mix. The policy is only
factor that generate revenue other factor are expense. Price is only revenuegenerate element. So profits depend upon the price.
While deciding the price of product, following factor are consider as cost:
Cost of raw material
Wags paid
Electricity expenses
Promotion expenses
Estimating cost
Other cost
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5) Promotion mix
The marketing mix activates or product planning and distribution are
performed mainly with in business or between a business and the member of its
distribution channels. However, though its promotional activities, a firm
communicates directly with potential customers and as well we see, it is not a
simple process.
Basically, promotion is a attempt to influence, and more specifically
promotion is an element in an organization marketing mix that serves to inform,
persuade and remind the market of the product and the organization selling it, in
hopes of influencing the recipient s feeling, belief or behavior.
Promotion consists of those activities that are designed to bring a
company goods and services to the favorable attention of customer
There are four forms of promotion are as follows.
Personal Selling
Advertising
Sales Promotion
Publicity And Public Relation
Hotel Cross Road makes a promotion activity. So they can increase the
volume of sales and earning maximum profit.
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6) Advertising
Advertisement is one of the most essential that is carried on by most of the
companies. The main purpose of every organization is to promote sales and for
this purpose each and every organization use advertisement.
Advertisement can define as Mass, paid communication presentation and
promotion of goods, service or ideas by an identified sponsor, it is paid
communication, because the advertising has to pay for the space or time in which
his advertising.
It is a modern business word and in modern business world no business
can survive without advertisement. So advertisement is must.
Advertising is nothing but a paid from of non-personal presentation or
promotion of ideas, goods or services by an identified sponsor.
The advertisement at Hotel Cross Road is mainly media like Print Media
like newspapers, magazines, trade journals etc. Out Door Media advertise islike
poster hoardings, Television, etc.
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7) SALES PROMOTION
Now, day in competition are sales promotion activities become most
powerful in any of the organization to promote the sale? Hotel Cross Road also
tries it best for sales promotion.
Hotel Cross Road gives discount on their regular customer. They are also
provide group package on food, they provide discount on some special event.
They are doing sales promotion activity by this way.
8) COMPETITORS
In the market have many hotels but some hotel have very good quality &
reputation in city. Hotel Cross Road is one of them; in short period Hotel Cross
Road makes good value in the market but competitors still today.
The owner of Hotel Cross Road does not believe in competition and also
not compete with competitors but we known that in every firm has competitor.
These are following,
The Imperial Palace
Hotel Silver Palace
Hotel Kaveri
Hotel K.K.
Hotel Galaxy
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9) MARKETING RESEARCEH
Marketing research is a systemizing gathering recording and analyzing the
date about the marketing problem to facilitate decision making.
Thus, marketing research concentrates on the study of product planning,
advertising and sales promotion, distribution, structure, marketing strategies,
marketing competition, buyers behavior and attitude in the marketing place.
Hotel Cross Road is high quality business hotel. The hotel offers
consistently high standard of facility and accommodation. Therefore Hotel Cross
Road is no.1 business hotel in Rajkot.
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The future plan of the HOTEL CROSS ROAD is as follows:
o Going for improvement in quality.
o Going for improvement in infrastructure
o Improvement in services
o To open the new branches.
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S.W.O.T. analysis is a too for auditing an organization and its
environment. It is the first stage of planning and helps marketers to focus on key
issue. Ones key issues have been identify the feed in to market objective. SWOT
stands for
Strength
Weakness
Opportunity
Threats
Strength and Weaknesses are internal factor.
Opportunity and Threats are external factor.
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Strengths
Opportunity
Threats
WeaknessS.W.O.T.Analysis
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STRENGTH
The staff of HOTEL CROSS ROAD is well manner. They treat customer
generally.
There is a chain command means only top management can take decisions.
The location of HOTEL CROSS ROAD adds the middle of the city.
Internal personal relationship is very nice between staff and owner.
WEAKNESS
Front area is very small, so people can not found easily.
People park their vehicles out side because of small parking area.
Building of hotel is not proper, it is not look like three star from out side.
Hotel Cross Road does not give more important on
Advertisement.
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OPPORTUNITY
HOTEL CROSS ROAD situated at the middle of city, they having a more
market share.
Hotel Cross Roads image is very nice.
THREAT
Today world, firm only threat by competitor
Now days, these organization is suffering from the fear of constantly
increasing price of raw material.
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MARKEING MANAGEMENT
(PHILIP KOTLAR)
PERSONNEL MANAGEMENT
(ASHWATHAPPA, C.B. MAMORIA)
FINANCE MANAGEMENT
( I. M. PANDEY)