HOTEL K ROSE Project Report-Prince Dudhatra
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ACKNOWLEDGENENT
It is quite apparent that we have limited knowledge but most of us try to expand
our knowledge. I would first like to thank almighty first like to thank almighty who is
ocean of knowledge.
I am great full of our trustee Mr. Kalidasbhai Jagani and our project guide
Mr. Savan Rupala and for providing me such an opportunity for training of HOTEL
K ROSE .
My training experience at the HOTEL K ROSE has been truly a fulfilling and
reward one. I would like to thankMr. Ajay Rathod who providing me opportunity for
taking visit in our of the prestigious organization.
I would like to thank to my family, and
college who constantly encouraged me
during my training period so this report
is dedicated to all of them.
Date :-
Place :- Rajkot
SIGN.
-----------------
(Yogendra B.
Bhanderi )
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PREFACE
B.B.A. degree is concerned with the study of business administration of various
activities in India. Industries of all kinds need good trained administrators. So this
course is offered by Saurashtra Universit.
In the B.B.A. course, we have a special subject for practical training of business
firm. Training in a firm has indeed been very faithful and interesting for the student.
This training makes easy to understand the working of firm. It was a good experience
for me to visit the firm.
Date :-
Place :- Rajkot
SIGN.
-----------------
(Yogendra B.
Bhanderi )
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Sr. no. Particular Pg. No.
1 General Information 5
2 Front Office 14
3 Service Department 19
4 Food & Beverage Department 24
5 Personnel Department 29
6 Marketing Department 37
7 Finance Department 45
8 Future Plan 52
9 S.W.O.T. Analysis 54
10 Suggestion 57
11 Conclusion 59
12 Biblography 61
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Sr. no. Particular Pg. No.
1 Introduction 7
2 The Hotel At Glance 7
3 Hotel Highlight 8
4 Location Purpose 10
5 Size of The Organization 10
6 Form of The Organization 11
7 Managing Group 11
8 Hotel Facilities 12
9 Types of Room 13
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1. INTRODUCTION
Today in this modern age, the world is becoming small,due to the expansion
and development of business and with facility of communication. With the expansion
of business the people have to go another city and state for the business purpose. At
that time the hotel gives the facilities for living to the people and having the facilities as
like as home.
The HOTEL K ROSE is one of the best hotel in Rajkot. Hotel K ROSE
provides its services to the people of Rajkot and other cities people to its full ability.
It takes more care of its consumer satisfaction.
2. HOTEL AT GLANCE
The hotel at a glance means profile of the hotel with exceptional contribution of
success.
Rajkot is well placed in the Saurashtra region is the Gujrat state in India. Rajkot
now a major industrial town, was once the capital of Gujarat.
The Hotel K Rose is situated in the central of Rajkot. The Hotal K Rose is 4
k.m. from the airport , 3 k.m. from the railway station and near the bus station. The
Hotel K Rose in Rajkot is the ideal destination for family, strategic planning sessions
and board meetings.
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3. HOTEL HIGHLIGHT
Name of the HotelThe Hotel K Rose
ADDRESS
Opp. Shashtri maidan , Near Everest Building ,
Rajkot 360 001
Year of the Established The Hotel was established in 2008 at Rajkot .
LocationThe Grand Regency is situating at Rajkot. This company is spread out in 8770
square feet land with three floor.
TELEPHONE & FAX No.Tel.: (+91-281) 2230615/16
Fax : (+91-281) 2230617
FORM OF ORGANIZATIONThe form of organization is sole proprietor.
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BankersICICI Bank & Corporation Bank.
Investment5 crore
Days Of WorkingDaily.
Employees25
Accounting YearFrom April to March.
E-mail [email protected]
Website www.hotelkrose.com
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4. LOCATION PURPOSE
One of expert in this field remarks, The location of plant should be
field in such a manner that people interested in this success, can sell goods most
profitability and can manufacture with least expenditure.
The grand regency is situated at Near shashtri maidan , Yagnik Road,
Rajkot. This company situated here for some reasons are as follows:
Midst of prominent business & commercial area of city
Just 4 Km. from Airport
Just 3Km. from railway station
5. SIZE OF ORGANIZATION
According to Indian company act, there three main types of industry.
SMALL SCALE INDUSTRY
MEDIUM SCALE INDUSTRY
LARGE SCALE INDUSTRY
The Hotel K Rose has under the category ofMEDIUM SCALE INDUSTRY.
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6. FORM OF ORGANIZATION
The main business form of organization is follows:
SOLE PROPRIETOR CONCERN
PARTNERSHIP FIRM
JOINT STOCK COMPANY
The Hotel K Rose has under the category ofSOLE PROPRITOR
CONCERN
7. MANAGING GROUP
Chairman :- Mr. Parbatbhai Odedara
Manager :- Mr. Ajaybhai Rathod
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8. HOTEL FACILITIES
25 Elegant Rooms having Color TV with Satellite Transmission,
Direct Dial STD/ISD facility.
Restaurant Services
THE SWAGAT HALL Banquet/conference to accommodate
150 persons.
REGENT ROOM -Party Room for 150 persons.
BOARD ROOM Meeting room for up to 25 persons.
24 Hour Room Services
Business Center with Secretarial Service.
Executive Lounge.
Recreational Room.
Health Room.
Safe Deposit Lockers.
Money Changing Facility.
Travel Counter.
Laundry Services.
All major Credit Card Accepted.
Doctor On Call
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9. Types of rooms
In every hotel, there many types of room some of it is small, large, and
luxuries. This room have different name with different facility. The total
number of room is 25. These rooms have many facilities i.e. color T.V. with
satellite transmission, direct STD/ISD facility.
(1) Deluxe A/C
(2) City Room
(3) Executive Room
(4) Suit Room
(5) Club
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Sr. no. Particular Pg. No.
1 Introduction 16
2 Services of front office 17
3 Tariff of Rooms 18
4 Terms and Conditions 18
1. INTRODUCTION
Generally this office is known as reception. The Hotel K Rose is known it as a
front office. Front office employ is directly contact with the customer. This employ is
also one kind of represented it firm. This works are advance booking of room, present
room booking, arrange birthday part, in the swagat hall and suit rooms. They customerservice, provide all services of the hotel to its customer.
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CHART
FRONT OFFICE HEAD
FRONT OFFICE
RECEPTIONISTRECEPTIONIST
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2. SERVICES OF THE FRONT OFFICE
The action of helping someone working for someone, system supplying a
public need and ready to assist some one when required.
The Hotel K Rose is perfectly suitable with this meaning because it helps public
by providing its facilities by giving its facilities by providing public needs and also
ready to assist them whenever required.
Advance booking : Though direct contact, by mail, by telephone, by indirect
contact.
Present booking : Through direct contact, by telephone.
Marriage room booking : Direct contact
Board room booking : Through direct contact, by mail, by telephone.
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3. TARIFF OF ROOMS
Room Type Single Double
Executive room 1500 2000
Deluxe A/C 1750 2250
Club 1800 2550
Suit Room 3500 3500
City Room 1000 1300
4. TERMS AND CONDITIONS
All rooms are subject to 12% Luxury Tax.
Sales Tax on Food & Beverage will be applied as applicable.
All rates are subject to change without prior notice.
Check out time 12:00 noon.
In the absence of arrival detail, reservation will be deemed as
guaranteed up to 15:00 Hours only
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Sr. no. Particular Pg. No.
1 Introduction 21
2 What is Service 22
3 Services 23
1. INTRODUCTION
There is two type of business unit .One is concern with produce product
&another is concern with proving different service. Both of there are earning profit.
Through exchange of product with price and providing services with price .
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The entire reputation of hotel depends on food and service provided by it. So
hotel handle the services carefully. Here, in the K Rose service department is also
handle carefully.
A product is all things offered to a market. Those things include physicalobjects, design, brand, package, label, price, service and satisfaction not only from
physical product and services offered but also from ideas, personality and organization.
In short, a product is the sum total of physical, economic, social and psychological
benefits.
2. WHAT IS SERVICE
Service has got different meaning or can be understood in difference ways.
The action of helping some one working for some one, system supplying a
public need and ready to assist someone when required.
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From the above meaning as any meaning can be considered or is applicable for
the service company, but the perfect meaning will be or can be the combination of all
the meanings.
Hotel K Rose is perfectly with this meaning because it helps public byproviding its facilities, by giving its facilities, by satisfying public needs, and also
ready to assist them whenever required.
3. SERVICES
A service is the most important part and major key for the success of
any unit. Without a service, marketing cannot be imagined. Service is one tool
in the hands of the marketing through which it gives life to all marketing
program. So, the main responsibility of the marketing would be to know its
service well and to take proper service decision.
BIRTHDAY PARTY : -
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If some one wants celebrate Birthday in The
Hotel K Rose, they are providing big hall for party and arrange the event. They
provided music to the party, and also arrange for cold-drink and food to the
members of party so; person can get both entertainment and food.
MARRIGE PARTY :-
Some one wants to arrange a marriage party.
They handle the event; they provide food & other services and also provide
music and other facilities.
DANCE PARTY :-
If the festival of Birthday party , Christmas
and New year they provide all the types of entertainment to the all customers.
Service like music, dance floor other many types of services to celebrate
festival.
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Sr. no. Particular Pg. No.
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The Hotel K Rose having well kitchen and cook is able & experience. Every
day use best item for survive customer. They make list of item that they needed. They
are always going to purchase quality product.
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2. TYPES OF FOOD
The Hotel K Rose is providing good foods to their customer. They are
providing different food dishes. The objective of hotel is to provide best food and best
quality to its customer.
They provided following food dishes :
South Indian
Punjabi
Gujarati
Chinese
Fast food
3. ROOM SERVICE FOR FOOD
Customer calls to room service department and give order for food. Room
service department takes this order and make food according to order and give it to
customers room within 20 minuets.
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4. SPECIAL RAW MATERIAL OF FOOD
Every hotel has some special material which is not use by any one of its
competitor. The Hotel K Rose is buy the raw material from Adani hypermarket. And
they buy tea from Assam.
5. QUALITY CONTROL
The Hotel is maintaining quality by experience and expert person. They never
compromise to its quality and services. They always try to its level best.
Good raw material
Maintain quality by experience employee
Food make by experience man
Special dishes make by expert man
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Sr. no. Particular Pg. No.
1 Introduction 31
2 Man power planning 31
3 Recruitment & selection 32
4 Training & development 34
5 Performance appraisal system 35
6 Personal record 35
7 Wages & salary 36
8 Employees benefit 36
9 Time keeping system 36
1. INTRODUCTION
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The main componential organization is their employee an organization requires
the services of its employees to achieve the goals, therefore resources are the most
evident part of an organization.
According to Edward Flippo, personnel management Is the planning,
organizing, direction, controlling of the procurement, development, compensation,
integration and malignance of people of the purpose of contribution to organization,
individual and social goal.
Personnel management is the direction and co-ordination of human relations in
the business organization, there by obtaining maximum production with minimum of
physical and mentle efforts, stress and strain of the individual worker and group of
workers and without sacrificing the genius well being of the employees.
The workers are very important if the company wants to get more and more
help of workers. Personnel functions are particularly interested in personnelrelationship and interaction of employees human relationship.
2. MAN POWER PLANNING
Manpower planning is the process of determining manpower requirement and
the meaning these requirement in order to carry out the integrated plans of the
organization.
Planning is the primary and most important function. Planning has been
focused on every activity of the business like marketing, manpower etc.
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3. RECRUITMENT & SELECTION
RECRUITMENT
Recruitment is a process to discover the sources of
manpower to meet the requirement of the staffing schedule and to employee effective
measures for attracting that manpower in adequate numbers to facilitate effective
selection of an efficient working force
- STEPHEN P.
Recruitment is the process of selecting efficient and trustworthy employees who
are willing to apply for the job. Recruitment aims to develop and maintain proper
manpower resources.
There are three methods of recruitment that is :
1. Direct method
2. Indirect method
Sources Of Recruitment
Internal
1. Present Employee2. Employee Reference
3. Previous Application
External
1. Advertisement
2. Campus Recruitment
3. Consultants
The Hotel K Rose recruits from internal sources for recruitment like employees
reference, present employee.
SELECTION
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The objective of selection process is to determine whether an application meets
the qualification for a specific job and to choose the applicant who is must likely to
person well in job.
This information is accrued in a no. of steps or stage. It is a very complicatedand it is generally based on the nature and technology of the unit. It is concerned with
securing relevant information about an applicant like education, age and his
qualification etc.
Selection is the process of choosing the individual skills, ability and
personality to successfully fill specific job in the organization.
Selection process :
The selection procedure is concerned with securing relevant information about
an applicant. Selection is a long process, commencing from the preliminary interview
of the applicants and ending with the contract of employment.
The Hotel K Rose accepted the following process of selection,
Interview
Preliminary selection Final selection
Placement
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5. PERFORMANCE APPRAISAL SYSTEM
Performance appraisal means persons performance in the company.
Once the employees have been selected trained and motivated, he is then
appraisal for his performance. Performance appraisal is the step were the management
finds out how effective it has been at hiring and placing employee. A performance
appraisal consists of evaluating an employees performance of job in terms of a job in
terms of its recruitment.
According to EDWARD FLIPPO ,Performance appraisal is a systematic,
periodic, and so far as humanly possible, and impartial rating of employees excellence
in matters pertaining to present job and to potentialities for a better job.
The Hotel consider its employees as its most valuable and therefore it believes
in perfect and accurate performance appraisal system.
6. PERSONAL RECORD
In personal record, compete up to date information is maintained about
employees. Every unit have record book for employees in which record information
about employees leave, promotion etc.
The Hotel K Rose has record book of employees. These record books are as
follows.
Attendance register
Leave register
Salary, wages register
Bonus register
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7. WAGES & SALARY
Wages and salary is one of the important functions for organization as well as
staff working in it. It is motive the person to effective, so, it is most important work.
In the hotel wages and salary is to b
e paid on monthly basis. They pay salary to their employee on 4th in every month. They
pay salary and wages to their employees as follows :
For Employees : Rs. 3500 (per month)
For Manager : Rs. 7500 (per month)
8. EMPLOYEE BENEFIT
In today companies gives benefits to their workers or employees. The Hotel
provides following facilities.
Insurance
Loan
Vehicle
Festival Gifts
Bonus
9. TIME KEEPING SYSTEM
Time keeping system for a one person or a firm should develop an effective
time keeping system. In time keeping system the arrival and living of employees are
recorded.
The Hotel has a two shift of duties. The employees of this company have to
present at the duty time. The duty time as follows.
First shift : From 8:00 a.m. to 8:00 p.m.
Second shift : From 8:00 p.m. to 8:00 a.m.
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Sr. no. Particular Pg. No.
1 Introduction 39
2 Organization Chart 40
3 Marketing Mix 41
4 Product Mix 42
5 Promotion Mix 42
6 Pricing Policy 43
7 Advertising 43
8 Competitors 44
9 Marketing Research 44
1. INTRODUCTION
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In this global economy, marketing management occupies a significant place
whether it is a new firm or it is an establish unit. In this world every concern
organization objective, an efficient and effective organization of marketing department
is a prime condition.
Marketing is the process of planning and executive the conception, pricing
promotion and distribution of good ideas to create exchanging with target groups that
satisfy customer and organization objective.
- Philip
Kotler
The concept of market is very much important in marketing. The American
Marketing Association defines A market as the aggregate demand of the potential
buyer for products and services.
It is said that without efficient marketing of the goods, even though we will
create best product, but we cannot sell it.
2. ORGANIZATION CHART
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It is a modern business world and in modern business there is so much
competition. The existence of marketing department over marketing manager is a must.
The organization structure of the marketing department in any organization differs, as
per need and the size of the enterprise.
The organization chart of marketing department of The Hotel K Rose is as
under.
CHART
MARKETING DEPARTMENT
SENIOR MANAGER
ASSISTANT SALES MANAGER
SALES MANAGER
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3. MARKETING MIX
Marketing mix is the set of marketing tools that the firm uses to pursue its
marketing objective in the target market
- Philip Kotler
The basis of marketing operation is the co-ordination of four key variables
namely,
Product
Price
Place
Promotion
The Hotel K Rose is doing marketing on above four factors.
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4. PRODUCT MIX
Product mix is the list of all product offered for sale by a company. It is defined
as The composite of product offered for sale by a firm or a business unit.
The product mix of a company has two characteristics:
(1) Depth
(2) Width
Depth depends on the number of productions items with in each product line.
Width depends on the number of products group of products line with in the
company.
The Hotel has product width in food dishes. i.e., Deluxe A/C., Club, Suit rooms,
Executive room.
5. PROMOTION MIX
The marketing mix activates or product and distribution are performed mainly
with in business or between a business and the member of its distribution channels.
However, though its promotional activities, a firm communicates directly with potential
customers and as well as we see, it is not a simple process.
Promotion consists of those activities that are designed to bring a company
goods and services to the favorable attention of customer.
There are four forms of promotion are as follows:
Personal selling
Advertising
Sales promotion
Publicity and public relation
The Hotel makes promotion activities. So they can increase the volume of sales
and earning maximum profit.
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6. PRICING POLICY
Price is an important element in marketing mix. Arrival at the right selling price
is essential in a sound marketing mix. Pricing policy provides guidelines to the
marketing manager to evaluate appropriate pricing decisions.
Pricing decision has strategic importance in any enterprise. It means decision of
determining price of a product. Price can be defined as the exchange value of the goods
or services in the terms of money. The price of products should be determined in such a
matter so as to offer a reasonable amount of profit to the manufacturer, a reasonable
remuneration to middle man and the maximum satisfaction to the consumers.
Price is an important element in the marketing mix. The policy is only factorthat generate revenue other factor are expense. Price is only revenue element. So profits
depend upon the price.
Hotel K Rose deciding their pricing policy on the basis of following factors are,
Cost of raw material
Wage paid
Electricity expenses
Promotion expenses
Estimating cost
Other cost
7. ADVERTISING
Advertisement can define as Mass, paid communication presentation and
promotion of goods, services or ideas by an identified sponsor, it is paid
communication, because the advertising has to pay for the space or time in which his
advertising.
Advertising is nothing but a paid from of non-personnel presentation or
promotion of ideas, goods or services by an identified sponsor. The main purpose of
every organization is to promote sales and for this purpose each and every organization
use advertisement.
The advertisement at The Hotel K Rose is mainly media like newspapers, trade
journals, etc.
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8. COMPETITORS
In the market have many hotels but some hotel have very good quality &
reputation in city. The K Rose makes good value in the market but competitors still
today.
The owner of the K Rose does not believe in competition and also not compete
with competitors but we known that in every firm has competitor. There are following:
Hotel silver palace
Hotel Kaveri
Hotel Harmony
Hotel Everest
9. MARKETING RESEARCH
Marketing research is a systemizing gathering recording and analyzing the date
about the marketing problem to facilitate decision making.
Thus, marketing research concentrates on the study of product planning,
advertising and distribution, structure, marketing strategies, marketing competition,
buyers behavior and attitude in the marketing place.
The BHAKTI is high quality business hotel. The hotel offers consistently high
standard of facility and accommodation. Therefore the BHAKTI is no. 1 business hotel
in Rajkot.
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Sr. no. Particular Pg. No.
1 Introduction 47
2 Organization Chart 48
3 Financial Planning 49
4 Financial Sources 49
5 Capital Structure 50
6 Mgt. of working capital 50
7 Mgt. of Fixed Assets 51
8 Profit 51
9 Account 51
1. INTRODUCTION
Finance is a Life of the business. It is impossible to run a business without
finance. In every function of business need finance.
Financial management is that manage real activity, which is concerned with the
planning and controlling of the firms financial resources. A capable financial
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management can lead the unit to the path of highly profitability with limited financial
turnings.
Finance is like an arm or left either you use it or loose it.
All the activities requires finance for their implementation like to establish a
business, to buy row material and machines, to make production, to pay wages, salaries,
to market the products etc.
Financial management is concerned with the efficient use of an important
economic resource, namely capital funds.
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2. ORGANIZATION CHART
As a financial activity has become more complex at present most of the
organization keeps a separate department who handling the matter of finance. Finance
department is one of the carried our through this department. So the organization of this
department is of much importance to every industry.
The chart of finance department of Hotel K Rose is as under.
CHART
CHIEF ACCOUNTANT
FINANCE DEPARTMENT
ASSISTANT EXCEUTIVE
ACCOUNTANT
ASSISTANT ACCOUNTANT
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3. FINANCIAL PLANNING
A firm needs to manage its resources effectively and efficiently to achieve its
objectives. The managing of resources in an effective manner is possible only when the
management works out the future courses of action in advance and takes decisions in a
professional manner, utilizing the individual and group efforts in a co-ordinate and
rational manner.
Financial planning is preliminary statement estimating the amount of capital
and determining its composition. It includes,
Develop the best plan to obtain the required fund.
Establish control points, which need to be establish.
Analyses the financial results of operation.
The Hotel K Rose is also doing financial planning. The top management does
the financial planning every year.
4. FINANCIAL SOURCES
Sources of finance means that from where to collect funds and from where
money comes for industries and also at sometimes in which way it comes at the time of
requirements. Generally there are two source of finance i.e.
Internal Source
External Source
The Hotel K Rose has both internal source and external source of finance.
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5. CAPITAL STRUCTURE
Capital structure means the combination of debt capital and own capital.
Capital structure is a very important decision for the company. Here the
company determines the formation of the capital or mix of different types of long term
funds.
Capital structure refers to the composition of long term sources of funds as
debentures, long term debtors, preference share capital, equity share capital andretained earnings i.e. reserve and surplus.
The Hotel K Rose has its own capital and also has a loan from the bank.
6. MANAGEMENT OF WORKING CAPITAL
According to Gestenberg, Circulating capital means current assets of a
company that are changed in the ordinary course of business from one form to another
In other words, working capital is that which is held to meet day today
requirement of business, which changes from day to day and which is converted in to
cash continuously. The risk element is low in it.
In the Hotel working capital is Rs.4,00,000. it is a major concern of the
financial manager such as the accomplishment of the value of maximization of goal
depends essential on prudent working decision.
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7. MANAGEMENT OF FIXED ASSETS
Management of fixed assets is very important in any organization. Fixed assets
of a company are the permanent capital of the company. They are helped in the
production process. They can be used year by year for a long period of time, they must
be checked. A large fixed asset does not mean that the firms are very well but there
must be proper use of fixed assets.
The total fixed assets of The Hotel K Rose is Rs.3,00,00,000.
8. PROFIT
Over and above the objective of a business the basic objective of any
organization is making profit. Profitability of a firm means consist ratio and percentage
of total profit earned on an annual bases. The entire existences of the business depend
on its profitability.
It is termed as excess of income over expenses over a period of time.
The Hotel K Rose has successfully earning profit of 15% only.
9. ACCOUNT
The Hotel K Rose maintains its account by double entry system and accounting
is computerized. The financial manager manages this account.
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FUTURE PLAN
Every organization has their future plan. The same way The Hotel K
Rose has also future plan.
The Hotel K Rose wants to establish new Hotel in Ahmedabad.
The Hotel K Rose wants to start new dishes that are not prepared right
now Italian.
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S.W.O.T. ANALYSIS
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S.W.O.T. analysis is a too for auditing an organization and its
environment. It is the first stage of planning and helps marketers to focus on key
issue. Once key issues have been identify the feed in to market objective. SWOT
stands for
Strength
Weakness
Opportunity
Threats
(1) Strength and weaknesses are internal factor.
(2) Opportunity and Threats are external factor.
STRENGTH
1. The staff of the Hotel is well manner.
2. There is a chain command means only top management can take decisions.
3. The location of the Hotel in the middle of the city.
WEAKNESS
1. People park their vehicles out side because of small parking
area.
2. Less Advertisement
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OPPORTUNITY
1. The Hotel situated at the middle of the city, they covering a more market.
THREAT
Today world, firm only threat by competitors.
2. Now a days, these organization is suffering form the fear of
constantly increasing price of raw material.
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CONCLUSION
I think that I had got a good opportunity to visited.
This hotel is one of the best hotel of Rajkot. The quality of food, quality of
services provided over here can be kept in the best category.
I got a whole information regarding personnel, financial and marketing. During
my study, I marked that The Hotel K Rose is best in management.
They are never compromise with quality. They try to capture the market as well
as earn profit.
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BIBIOIRAPHY
WEBSITE
www.hotelkrose.com
MARKEING MANAGEMENT
( PHILIP KOTLAR )
PERSONNEL MANAGEMENT
( C.B. MAMORIA )
FINANCE MANAGEMENT
( I. M. PANDEY )
http://www.hotelkrose.com/http://www.hotelkrose.com/