APPLYING NAMSOR DATA MINING FOR HOMECOMING

TARGETING AFRICAN DIASPORA HEALTH PROFESSIONALS

IN THE UNITED-STATES

NamSor Applied Onomastics

1

2014-11-14

About NamSor 2

NamSor™ Applied Onomastics is a European designer of name recognition software. Our mission is to help make sense of the Big Data and understand international flows of money, ideas and people.

Our specialized data mining software recognizes the linguistic or cultural origin of personal names in any alphabet / language, with fine grain and high accuracy. Names are meaningful : we use sociolinguistics to extract their semantics and deliver actionable intelligence.

We apply this innovative technology to support our clients in their development : countries, regions, private companies, projects, in all sectors of activity.

NamSor is committed to promote diversity and equal opportunity and supports the @GenderGapGrader initiative.

Introduction 3

Key role of Diasporas for Economic Development

FDI, Remittances, Education & Science, ...

Reversing the brain drain in some professions –such

as Health Professionals- is not just an economic issue,

it’s a matter of Public Health: vital.

How many people with African names,

among 2.2M US Health Professionals? 4

% Continent

Africa

Asia

Europe

Latin America and the Caribbean

Oceania

Vast majority of names are of European origin (Irish, English, French, Italian, etc.) – these

figures are estimates with a margin of error that varies by Country (ex. Recognizing

‘South African names’ in the US is harder that recognizing ‘Kenyan names’ in the US).

African names, where from? 5

51353

3723

7294

54261

57882

% Africa Region

Eastern Africa

Middle Africa

Northern Africa

Southern Africa

Western Africa

Example - how many Kenyan names? 6

25230

12947

7785

2850

% Eastern Africa Country

Kenya

Uganda

Rwanda

Somalia

Madagascar

Malawi

Zimbabwe

Ethiopia

Comoros

Zambia

Eritrea

Burundi

Kenyan Diaspora : who are they, where are they,

what are they doing? 7

6048

5968

2076

1339

1177

981

720

616

615

5690

% Occupation

Certified Nursing Assistant

Registered Nurse

Licensed Practical Nurse

Medical Doctor

Emergency Medical Technician

Radiologic Technology

Massage Therapist

Pharmacist

Registered Pharmacy Technician

Other

How sure are we that names are Kenyan?

~25,000 names could be Kenyan, of which

~21,000 very likely, of which,

~7000 names are most certainly

Numeric variables help sort data and

identify the best prospects (having names

most typical of Kenya)

8

0

1000

2000

3000

4000

5000

6000

7000

8000

-4 -3 -2 -1 0 1 2 3 4

Kenyan name : confidence levels

Could be

Kenyan

Most certainly

Kenyan

Very likely

Kenyan

What’s in the source database? 9

PROF_SAMPLE.zip

2201|Pharmacist|30593|09/30/2015|11/04/2004|PS|39503|11/04/2004|N|CLEAR|GITHINJI|GLADYS|W|||ACTIVE|99|UNKNOWN|8810 SUN HAVEN

LANE||PEARLAND|TX|77584|||| NOT PRACTICING IN FLORIDA|P O BOX 6320|TALLAHASSEE|FL|32314-

6320||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|gladys|githinji|1||0.552833177166059|149.652648859667|4.41561794275891|geo_KE_scri

pt_LATIN|geo_BJ_script_LATIN|0.01883350350255401||LATIN|4

2202|Pharmacist Intern|5531|01/16/3004|09/14/2004|PSI|18106|11/04/2004|N|NULL AND VOID|GITHINJI|GLADYS|W||||68|SARASOTA|1071

PANACEA BLVD|#301|NORTH PORT|FL|34289|941|426-2771||1071 PANACEA BLVD|#301|NORTH

PORT|FL|34289||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|gladys|githinji|1||0.552833177166059|149.652648859667|4.41561794275891|

geo_KE_script_LATIN|geo_BJ_script_LATIN|0.01883350350255401||LATIN|4

1701|Registered Nurse|293626|04/30/2007|12/07/2005|RN|9240249|05/19/2009|N|NULL AND

VOID|KILONZO|ZIPPORAH|N||||99|UNKNOWN|276 ENGLE STREET|APT. 9-C|ENGLEWOOD|NJ|07631|201|566-0015||276 ENGLE STREET|APT 9-

C|ENGLEWOOD|NJ|07631||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|zipporah|kilonzo|1||0.525019983482305|136.825236268636|4.2743

8551048373|geo_KE_script_LATIN|geo_IT_script_LATIN|0.02593666100196964||LATIN|4

1701|Registered

Nurse|473257|04/30/2015|07/02/2013|ARNP|9364302|07/02/2013|N|CLEAR|MUREITHI|WANJIKU|K|||ACTIVE|99|UNKNOWN|3660 LAS OLAS

DRIVE||COLLEGE PARK|GA|30349|678|382-8373||1 TAMPA GENERAL

CIRCLE||TAMPA|FL|33606|W.MUREITHI@HOTMAIL.COM|NA||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|wanjiku|mureithi|1||0.466664050145261

|151.677662493569|4.25961196871825|geo_KE_script_LATIN|geo_SA_script_LATIN|0.009497674024253848||LATIN|4

4401|Certified Nursing

Assistant|341830|05/31/2015|08/29/2003|CNA|28803|08/29/2003|N|CLEAR|NJOROGE|ELIZABETH|N|||ACTIVE|26|DUVAL|6945 MORSE AVE|APT

218|JACKSONVILLE|FL|32244|919|800-1138||6817 SOUTHPOINT PARKWAY|SUITE

2403|JACKSONVILLE|FL|32216|LIZ_NJOROGE@HOTMAIL.COM|||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|elizabeth|njoroge|1||0.57243267429

6582|110.408266417784|4.14632485806148|geo_KE_script_LATIN|geo_FR_script_LATIN|0.051837004139582664||LATIN|4

1701|Registered Nurse|436229|04/30/2015|12/02/2011|RN|9334418|12/02/2011|N|CLEAR|NJOROGE|ELIZABETH|W|||ACTIVE|26|DUVAL|8226

GREEN PARROT RD # 301||JACKSONVILLE|FL|32256|904|891-5065||8226 GREEN PARROT RD #

301||JACKSONVILLE|FL|32256|ENJOROGE14@YAHOO.COM|||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|elizabeth|njoroge|1||0.572432674296

582|110.408266417784|4.14632485806148|geo_KE_script_LATIN|geo_FR_script_LATIN|0.051837004139582664||LATIN|4

4401|Certified Nursing Assistant|348319|12/31/2011|12/06/2003|CNA|109179|01/14/2014|N|NULL AND

VOID|NJOROGE|ELIZABETH|W||||26|DUVAL|8226 GREEN PARROT RD # 301||JACKSONVILLE|FL|32256|904|891-6943||4600 MIDDLETON PARK CIRCLE

EAST||JACKSONVILLE|FL|32224||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|elizabeth|njoroge|1||0.572432674296582|110.408266417784|4.

14632485806148|geo_KE_script_LATIN|geo_FR_script_LATIN|0.051837004139582664||LATIN|4

A few public credentials 10

originating FDI leads

11

NamSor™ announces FDI Magnet, a new offering for Investment Promotion Agencies.

What is the Idea behind it: “ As recently as 1986 Ireland was one of the poorest countries in the European

Union (EU), but today it is one of the richest. The engine of this new Irish prosperity has been Foreign Direct

Investment (FDI). [Between 1986 and 2002], the Irish have done almost everything right. They have

attracted huge amounts of money from America – due largely to a century of personal and familial ties –

and they have used this money to build factories ”.

A successful approach which Milda Darguzaite, the Managing Director of Invest Lithuania, considers relevant

for her own country. With three million people living in Lithuania and nearly one million people of Lithuanian

origin living abroad, there is a good many personal and familial ties to be leveraged to attract new

investment projects to the country. NamSor name recognition software helped discover those ties.

Recognizing names and their origin in global professional databases allows Investment Promotion Agencies

to identify potentially interesting high profile contacts in different countries / industrial sectors and reach out

to them. Another method to accelerate the origination of new leads is to better understand and leverage

the existing network of foreign businessmen in the country itself.

NamSor™ filters data from millions of meaningless elements to a few dozen actionable names.

Domas Girtavicius, a Senior consultant at Invest Lithuania, said "we were impressed by the accuracy of the

name recognition software: it reliably predicts the country of origin and the number of false positives is fully

manageable". Elian Carsenat, the founder of NamSor™, said "searching for names in the Big Data is like

seeking a gold needle in a haystack: doable once the right tool exists".

Helping Lithuania attract

talents in Health & BioTech 12

Recognizing names and their origin in global scientific and technology databases allows research

institutes and high-tech companies identify where the 'brain juice' flows internationally. What are the

main talent magnets (universities, companies) in a particular field? How best can a growing

biotechnology industrial cluster retain local talent, as well as attract international professors?

Professor Daumantas Matulis, Head of Department of Biothermodynamics and Drug Design at the

Institute of Biotechnology (Vilnius University) said 'NamSor did a pilot project for us and helped us

better understand the depth and breadth of Lithuanian talent deployed internationally, in the field

of BioTech and Medical Research.'

Kotryna Stankute, Acting Director at Global Lithuania Leaders (GLL), network of international

Lithuania-affiliated professionals, said it is crucially important to each country to be aware about

their talent pool based out of the country. A strategy of networking with the world-wide Lithuanian

professionals' Diaspora and their engagement can turn brain drain to brain exchange.

Elian Carsenat, founder of NamSor, said 'We data mined millions of research articles from PubMed

Central® (PMC) to recognize Lithuanian names (or names related to Lithuania). By a happy accident,

we also discovered that there exist cultural biases in medical research : a scientist of a given culture

or origin is more likely to be interested in a particular topic; some scientific communities are more or

less likely to be cited by another community. Such cultural biases could even impact the overall

bibliometric ranking of a country's scientific research. We turned this serendipity into a paper, which

will share at the International Congress of Onomastic Sciences (ICOS 2014, Glasgow, August).'

// PROJECT IDEA // PARTNERS SOUGHT

AgroDiaspora Knowledge eXchange 13

STATIM Technologies and NamSor™ Applied Onomastics have submitted a project for consideration, responding to a call for projects by the French Ministry of Foreign Affairs 'Africa Forum, 100 innovations for sustainable development'.

The AgroDiaspora eXchange project is to build a knowledge database and community website that will list, -on one side: (1) transformation projects in the field of agriculture (2) financing needs (3) local resources -on the other side: the resources of the African Diaspora to bring (1) expertise (2) support to financing requests (through contacts and credibility)

This tool will help measure the ability of the local development projects to address the challenges of climate change. It will generate an ecosystem between the African diasporas and the local communities. It will offer an opportunity for leading scientists, engineers, entrepreneurs of the African diasporas to contribute positively to the development of Africa, not just with remittances but also with expertise and coaching.

The main objectives are: To put in relation local projects with the potentialities of thousands leading biotech and agro scientists of African heritage around the world. To improve the success rate of local projects through coaching and external expertise. To generate clusters and improve the overall attractivity of agricultural transformation projects in Africa in terms of Foreign Direct Investments (FDI).

Thank you!

http://fdimagnet.com/

http://namsor.com/

14

Juillet 2013, Ambassade de Lituanie à Paris

elian.carsenat@namsor.com

+33 6 52 77 99 07

Twitter @NamsSor_com