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Transcript of Hiring trends 2012
Hiring Trends 2012: A Recruiter’s Perspective
Lynn HazanLynn Hazan & Associates, Inc.Executive Search Firm for Marketing and Communications
© 2012 Lynn Hazan & Associates, Inc.
VUCA: The “New Normal”
VolatileUncertainComplexAmbiguous
Derived from military vocabulary in the 1990’s
© 2012 Lynn Hazan & Associates, Inc.
Patterns of BehaviorCandidates behave in
a certain manner.
Recognize patterns Make them work for you Create a competitive advantage “A” candidates
Companies behave in a certain manner.
© 2012 Lynn Hazan & Associates, Inc.
Recognize Trends & Have Them Work for You
© 2012 Lynn Hazan & Associates, Inc.
Top Trends of the Past Decade
B-to-B Magazine Kate MaddoxJune 14, 2010
Rise of the CMO
Budget Shift to Online Media
Data-Driven Marketing
New, Improved Metrics
Dominance of Search
© 2012 Lynn Hazan & Associates, Inc.
Explosion of Social Media
Online Video Takes Off
Evolution of Events
Green Marketing
Globalization
© 2012 Lynn Hazan & Associates, Inc.
Where the Green Jobs will be
2.4% of Americans employed at green-collar jobs in 2010 Bureau of Labor Statistics (BLS)
Green-collar opportunities in:
Food Production Manufacturing Auto Repair Infrastructure/Public Works
© 2012 Lynn Hazan & Associates, Inc.
Globalization: Rise of Global Economy
2012
Global U.S.
Global
3.5%
2013
5.6%
4%
© 2012 Lynn Hazan & Associates, Inc.
B.R.I.C.: Rising Forces in the Global EconomyBrazilRussiaIndiaChina
http://www2.goldmansachs.com/ideas/brics/index.html © 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
Global Growth
© 2012 Lynn Hazan & Associates, Inc.
Hiring Timeline: A Kiss Perspective from LH&A
2001
• 9/11
• Dotcom meltdown
•Recession
2005
• Hiring picks up
• 3-5 years
2006• HOT
• Exec level
• Mk/Comm.
• Housing-related
• Not for Profit
• Industrial Products
2007• Started strong
• Fickle
• Q4
• Freelance up 32%
2008• Fussy Client Syndrome
•Candidates turned down jobs
• Recession
© 2012 Lynn Hazan & Associates, Inc.
Hiring Timeline: A Kiss Perspective from LH&A
•Recession deepens
•Dept. cut
•Junior staff in demand
2009 2010•Employee fatigue
•Hiring picks up
•Lower $
(10-20% less)
2011•More hires
•Candidate shortage
•Leadership gap
2012• Fussy client
syndrome• Very specific
needs• Increase in
healthcare hiring
© 2012 Lynn Hazan & Associates, Inc.
Client Sweet Spots: Candidate Profiles
3 years 5 years 7 years 8 years 10 years
© 2012 Lynn Hazan & Associates, Inc.
Hiring Trends Report 2012
Upbeat Areas of Economic Activity
© 2012 Lynn Hazan & Associates, Inc.
STEM: Jobs In Demand
Science
Technology
Engineering
Math
© 2012 Lynn Hazan & Associates, Inc.
Top 5 Growing Industries Hiring TodayMediaEngineeringHealthcareAccount ServicesConsulting
According to Yahoo!
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Health Care
Preventative care Electronic medical
records Professional
associations Direct service providers Continuing education Geriatric services
© 2012 Lynn Hazan & Associates, Inc.
Health Care
The largest contributor to employment growth since 2012 with a 22% share
Expanded during recession
Projection-5.6 million employees by 2020
U.S. spends more per capita than any other country
Expectations $4 trillion by 2015 or 20% of GDP
http://www.bloomberg.com
© 2012 Lynn Hazan & Associates, Inc.
Agencies in Hiring Mode
Ad. and PR budgets increase; Clients allocate marketing dollars to programs.
Hired talent with social media and digital experience.
23% of employers plan to increase their staff in 2012
- Job Forecast (2012)
Technology is growing
Payoff from R&D Biotechnology Disruptive Technology Energy Innovations Clean Tech Mobile Devices (smart phones,
tablets) Apps – “App Economy”
© 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
Current Needs at LH&A
Marketing / PR Marketing Manager
Senior Research Strategist-Milwaukee
Freelance Public Relations-Media pitching
Health Care Account Manager-
Advertisement agency Member Outreach
Representative-Medical Professional Association
Business Development-Health Insurance/Medical Association
Who is in demand?
Generation X Smaller demographic Already embedded in
corporate America
Generation Y Digital natives Less expensive Hiring escalates for
candidates with 1-3, 3-5, 5-7 years of experience
© 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
Population by generation
Generational Differences
Veterans (1922-1945) Work = obligation Want reverence for their
knowledge
Boomers (1946-1964) Career = excitement &
adventure Want to be needed
© 2012 Lynn Hazan & Associates, Inc.
Generational Differences
Generation X (1965-1980) Work = entrepreneurial Want flexibility
Generation Y (1981-2000) Work = means to an end Like to work in teams
© 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
Boomers in the Workforce
60 is the new 40 Anticipated brain drain Delay retirement Healthcare = best
field for workers 50 + AARP’s “Best
Employers for workers over 50”
© 2012 Lynn Hazan & Associates, Inc.
Boomers and Beyond
Successful Boomers create demand for talent and start their own business freelance consulting
Re-invent work after retirement
What are candidates and hiring managers looking for?
© 2012 Lynn Hazan & Associates, Inc.
War for Talent
Employers ARE Hiring!
Top tier candidates being courted; getting multiple offers.
Intense competition for talent
Speed is important
© 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
Clients Seek 21st Century Skills
Creativity & Innovation Critical Thinking &
Problem Solving Communication &
Collaboration Productivity &
Accountability Leadership &
Responsibility
Technology Literacy Flexibility &
Adaptability Initiative & Self
Direction Social & Cross
Cultural Skills Information Literacy Social Media Literacy
© 2012 Lynn Hazan & Associates, Inc.
Must have skills for candidates Writing Analytic/Quantitative Social Media &
digital skills Collaborative work
styles Industry specific
experience Strategy and tactics Biz Dev
Managing clients, supervisory skills
Foreign Language skills
Do more than less!
© 2012 Lynn Hazan & Associates, Inc.
Welcome to New Era @ Work
Multi-generational groups
Diverse talent pool Real and virtual
spaces Technology enhanced Reverse mentoring
What Candidates Seek in Employers Stability Engagement Education Tech Community Feel appreciated Let them teach Opportunity to use social media
© 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
The New Flexible Workplace
Companies offer: flex-time work from home options alternative tracks for
advancement Entire staff not always
at office at same time.
© 2012 Lynn Hazan & Associates, Inc.
Incentives for Healthy Lifestyles
Healthy employees = Lower health care costs
Companies reward healthy lifestyles
Gym memberships, points, etc.
Penalties for non-compliance
© 2012 Lynn Hazan & Associates, Inc.
The Importance of Continuing Education A must have in a competitive market Best Candidates:
reinvent themselves stay educated up-to-date on new technology
Search Engine Marketing (SEM)
What is your unique selling point?
What makes your company special?
© 2012 Lynn Hazan & Associates, Inc.
© 2012 Lynn Hazan & Associates, Inc.
Trend Blog/Resources
Trendwatching.com Futurist: David Houle’s blog for hot tips:
Evolutionshift.com Marketingcharts.com McKinsey Global Institute Publications Did you know 2.0
(on YouTube)
55 E. Washington St. Suite 715
Chicago, IL 60602
Twitter: lynnhazan
Lynn HazanLynn Hazan &
Associates, Inc.