Hinunangan Pride Campaign Armando O. Gaviola , CF & Eva P. Abad, LAP Supervisor
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Transcript of Hinunangan Pride Campaign Armando O. Gaviola , CF & Eva P. Abad, LAP Supervisor
Hinunangan Pride CampaignArmando O. Gaviola, CF & Eva P. Abad, LAP Supervisor
The Pride Campaign aims to ensure that fishers do not intrude in the MPA and that the community will report on any intrusion in the MPA.SOCIAL MARKETING CAMPAIGN
The Social Marketing Strategy
As a result of the Threat Ranking…Target Audience
Desired Behavior Change
Fishers No intrusion inside the MPA
Community
Support in the surveillance like reporting of any intrusion in the MPA.
Governance and Enforcement strategy:MPA Management Committee with 24/7 guarding in the MPA by the Local Volunteers
SOCIAL MARKETING CAMPAIGN
Brand and message
SOCIAL MARKETING CAMPAIGN
Support our MPA and have F.A.I.T.H. (Fish Always In The Home)I love fishes, I love my MPA, I stand for it.We need fish to have more fish; support our MPA
Sangtuaryo: atong kinabuhi ug atong kaugmaon; mao nga atong mahalon!Splendid Red Spooner Crab or “Sipitan”Endemic in the campaign site, Unique in appearance and color, “newly discovered” food source, potential source of income, needs conservation & management, potential for research and education.
Social marketing activities
SOCIAL MARKETING CAMPAIGN
•Launching of the Pride Campaign•Billboard at MPA site•Posters at conspicuous places •Film Showing with consultations•Stickers •2012 Calendar
Supporting activities
SOCIAL MARKETING CAMPAIGN
Top 3 Barrier Removal activities
•MPA Ordinance amendment•MPA Management Committee Capacitation • 24/7 guarding of the local volunteers with Logbook system: 2 sets
Vision for the futureSOCIAL MARKETING CAMPAIGN
Bigger picture LAP strategy & objectives
MPA as top priority for CFRM Strategy with 5 year Prov’l. Dev’t. & Physical Framework Plan (PDPFP) and Prov’l. Dev’t. & Investment Plan (PDIP)
Promotion of MPA management effectiveness of all MPAs in Southern Leyte
Institutionalization of MPA Rating System through Management Effectiveness Assessment Tool (MEAT)
Sustainability of MPA management effectiveness through Social Marketing & Pride Campaign