SEARCH ENGINE OPTIMIZATION

Introduction

Internet Marketing

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Are you deriving optimal benefits from your website to generate:

  DESIRED SALES

  A GOOD NUMBER OF LEADS

  SIZEABLE TRAFFIC

If not, you need to adopt an Internet Marketing Plan & Strategy for effective results

Read on for further details………..

Internet Marketing

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  Every day, the search engines and directories average 300-500 million searches (multiple sources)

  In a recent Forrester Research report, 81% of consumers on the Internet find products by using search engines

  Unfortunately, only 7% of all web sites are visible by the search engines according to a recent statmarket.com study as most web sites are not properly optimized.

  Search Engine Optimization (SEO) is the method by which web pages receive a high page position in search engines (SE’s)

  SEO is the act of modifying a website to increase its ranking in the listings of SE’s

Internet Marketing

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After SEO, your company gets the ability to:

  Drive high quality customers to your website

  Increase sales leads from customers looking for your products and services

  Build your brand online by communicating marketing messages to your target audience

  Increase your profile against your competitors

  Target a global audience via international search engines

  Be accountable with ROI tracking

Internet Marketing

WITH PROPER INTERNET MARKETING :

  Appear on 2nd or 3rd page of Google (positions 11-30)

  After one month – increase to 5.2 times x original traffic

  After two months – increase to 9.4 times x original traffic

  Appear on 1st page of Google (Top 10)

  After one month – conversion rate up by 42%

  After two months – conversion rate up by 94%

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Internet Marketing - Case Study

SERP in SEARCH ENGINES January 2008 April 2008

www.victory-la.com Google Yahoo MSN Google Yahoo MSN

Baseball Uniforms ***** ***** ***** 4 5 3

Baseball Team Uniforms ***** ***** ***** 10 7 17

Custom basketball jerseys ***** ***** ***** 4

www.placidway.com

Medical Tourism ***** ***** ***** 14 6 10

Health Tourism ***** ***** ***** 10 20 13

www.rioapartmentrental.com

Rio Apartments ***** ***** ***** 5 1 44

Rio Rentals ***** ***** ***** 7 11 55

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Internet Marketing

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Pay-Per-Click – Known as Google Adwords / Paid Listings Natural Listings

Internet Marketing

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Our Software offers the following TWO internet marketing campaigns to help you achieve best results.

SEARCH ENGINE OPTIMISATION PAY PER CLICK CAMPAIGN (PPC)

•  On-Page Optimization (Creating Search Engine friendly pages & optimization)

•  Off-Page Optimization (building link popularity)

•  Find and use the most searched key phrase related with the website.

•  PPC account maintenance and bid optimization on a daily basis

•  Visitor log analysis with Google Analytics

Internet Marketing

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The before & after results clearly illustrate the apparent benefits:

BEFORE AFTER

•  Become only a SHOW piece

•  Only an invited visitor can enjoy the services of the website

•  NO RE-SALE value

•  Services and product CANNOT be sold to an unknown visitor

•  NEGLIGIBLE visitor participation & presence

•  Become a REVENUE generation model

•  An unknown visitor can also benefit with the website.

•  HIGH RESALE Value

•  Services and product can also be sold to an unknown visitor to maximize PROFITS.

•  UNLIMITED visitors participation & presence

SEO in a Nutshell

SEARCH ENGINE OPTIMIZATION

SEO

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ON-PAGE OPTIMISATION OFF-PAGE OPTIMISATION

•  Initial feasibility and analysis report on current SEO status

•  List the most competitive and non-competitive key phrases

•  SEO for home and internal pages

•  Competitors’ analysis report

•  Optimization of titles and meta tags

•  Visitor log analysis through Google analytics

•  Directory submission (Manual submission)

•  Reciprocal Link Exchange

•  One-way link (in bound link)

SEO

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SEO

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BRONZE SILVER GOLD

Good for corporate websites Good for service-oriented websites

Good for Ecommerce websites

Website visibility in 1st Page of search engine on non-competitive

key-phrase

Website visibility in 1st Page of search engine on most competitive key-phrase

Website visibility in 1st Page of search engine on most

competitive and product based key-phrase

SEO only for home page SEO for home page as well as internal pages

SEO for home page as well as internal pages

Low visitor & low conversion ratio

High visitor & high conversion ratio

High visitor, high conversion ratio & greater profit through

increased product sales

No visitor analysis Visitor analysis on daily basis Visitor analysis on daily basis

SEO

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TARGET   Good SERP listing with competitive key-phrases on following search engines - google.com / msn.com yahoo.com

TIME PERIOD   Approx. 6 to 12 months required to achieve the target

REPORTS   List of SEO Deliverables submitted on Project Initiation   Fortnightly SEO Progress Reports

Pay-Per-Click (PPC) in a Nutshell

SEARCH ENGINE OPTIMIZATION

PPC 16

INITIALIZING THE PROJECT

CAMPAIGN OPTIMIZATION

DIFFERENT METHOD OF AD •  Account Setup

•  Conversion Code Setup

•  Negative Keywords

•  Keyword Research & Bid Management

•  Ad Copy & Landing Page Testing

•  GEO-Targeting

•  Conversion Tracking

•  Key-phrase Search AD

•  Content Network AD

•  Placement Target AD – Banner/Text/Image Banner

•  Video and Mobile AD

•  Local Business AD with Google MAP

•  Other AD, if Applicable

PPC 17

PPC Deliverables Gold Platinum

Account Setup Yes Yes

Conversion Code Setup Yes Yes

Keyword Research 20 50

Bid Management Yes Yes

Ad Copy Creation Yes Yes

Google Analytics Yes Yes

Defining Goals No Yes

Weekly Report No Yes

Monthly Report Yes Yes

Conversion Tracking Yes Yes

Chat Support Yes Yes

PPC Rate Chart AED 1,699 per month AED 2,599 per month

PPC 18

FLEXIBILITY & CONTROL

We can edit an existing ad at any time and see the updates within hours.

AdWords is available 24 hours a day, 7 days a week.

Ads start running for the first time almost immediately after we activate our account.

COST-EFFECIVE

AdWords is cost-effective for businesses of all sizes.

You can start with any budget and increase at your convenience

Choose to pay as there is no minimum spending limit. In addition you can set and edit a maximum daily spend (daily budget) that the system won't exceed.

TARGET DIRECT CUSTOMERS

Target ads specifically to people who are looking for products or services and avoid showing your ads to users who aren't likely to purchase from you.

By this you can obtain the maximum return on your advertising investment.

LARGE REACH

Each month, approximately 80% of Internet users in the United States (and hundreds of millions more worldwide) view PPC ads.

Thus giving you instant access to this vast audience of potential customers.

PPC 19

SEO CAMPAIGN PPC CAMPAIGN

•  Daily increase in unique visitors

•  2 to 12 months required to get in 1st Page with NO guarantee

•  5 to 10 most competitive key words could be targeted

•  Less visitors & lesser conversion ratio

•  Organic or natural listing

•  Listed in only top SE - Google / Yahoo / MSN etc.

•  SE’s don’t get any amount for listing of website. Only SEO professionals get paid for campaign management.

•  Daily increase in unique visitors depending on daily budget

•  Within hours website would be visible on first page

•  More than 1000 key phrases could be targeted.

•  High visitors & higher conversion ratio

•  Pay per click listing

•  Listed in SE & banner ads of other websites

•  SE’s get paid on click of link by every visitor. Also SEO professionals get paid for campaign management.

Trust Us With Your SEO

SEARCH ENGINE OPTIMIZATION

To Summarize… 21

RELIABILITY

CUSTOMIZATION

We employ a team of dedicated professionals who work towards achieving the best results for you.

Our company has a scalable & state of the art infrastructure along with a large multi-skilled talent pool of resources

Provide customizable pricing models & flexible option of choosing between projects on a ‘fixed cost basis’ or ‘dedicated hiring of developers’ on a man hour basis.

CLEAR COMMUNICATION

Allocation of multiple resources per project along with supervision by a Project Manager.

Seamless communication and support channels via phone, fax & email along with prompt feedback to client queries.

To Summarize… 22

GOOD DEAL

LEADING EDGE

INNOVATION

Projects, Solutions and Resources offered at extremely competitive prices – Literally the best “PRICE TO QUALITY QUOTIENT”.

We provide a cost advantage of nearly 30 – 40%

HEYCH provides a client with an edge over the market using our comprehensive media solutions.

We focus on quality, developing creative content, Web & Digital media and new / emerging technologies.

Deep understanding & knowledge of the international markets and our expertise is backed by a large online portfolio & testimonial list.

DON’T LOSE ANOTHER CUSTOMER BECAUSE YOUR SITE CAN’T BE FOUND ON THE FIRST FEW PAGES OF THE SEARCH ENGINE

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