Basic SEO Presentation
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![Page 3: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/3.jpg)
@namtrok [email protected]
What is Digital Marketing?
• Search Engine Optimization (SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
![Page 4: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/4.jpg)
@namtrok [email protected]
What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
![Page 11: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/11.jpg)
@namtrok [email protected]
History of Search
• Lycos, Dogpile, Excite
• Altavista circa 1995
• Google circa 1998/2000The authority algorithm
![Page 18: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/18.jpg)
@namtrok [email protected]
Keywords
• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
![Page 20: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/20.jpg)
@namtrok [email protected]
Other important Locations
• <h2>,<h3>, <h4>, <h5>, <h6>
• <img src=”keyword” />
• <img alt=”keyword” />
• <li>keyword</li>
• <b>, <strong>, <i>, <em>
• <p>keyword</p>
![Page 22: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/22.jpg)
@namtrok [email protected]
Back to Authority
• Popular/Authoritative sites are worth more
• Very difficult, any easy/paid link strategies get found out
![Page 23: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/23.jpg)
@namtrok [email protected]
Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
![Page 24: Basic SEO Presentation](https://reader034.fdocuments.in/reader034/viewer/2022052410/555278cbb4c905115b8b48ca/html5/thumbnails/24.jpg)
@namtrok [email protected]
Authority Still Matters
A mention or a follow from an influencer will do more than
a mention or a follow from me