Rahul Garg- SEO Presentation, SEO PPT Online
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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
Transcript of Rahul Garg- SEO Presentation, SEO PPT Online
Submitted by : Rahul Garg 1002814042 [email protected]
Search Engine Optimization(SEO) Synopsis
Submitted to Department of MCA for Colloquium (MCA 611)
Session 2012-13
Submitted to :Mrs. Surbhi Kansal
. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. The art and science of raising a web page’s natural search engine rankings. SEO is broken into two distinct buckets: on page factors and off page factors. On page factors including such items as: a website’s crawl-ability, internal linking set up, keyword selection and placement, meta tags, etc. Off page factors being building link popularity (inbound links) into your website. I believe link building to still be the single most important part of the SEO equation.
Introduction
Keyword Description Title Site Maps URL Structure ALT Tag Internal linking Header(H1,H2)Tag
On Page SEO
Directory Submission Bookmarking Submission Press Release Submission Article submission. Classified. Blog creation & Posting . Forums & comment posting
Off Page Seo
Log File
This is a file created by a web server or proxy server which contains all information about the activity on that
server.
PPC (Pay Per Click) (also called Cost per click)Search engines where advertisers pay present the results
of that search every time someone clicks on your link. The major PPC search engines today are Google
Adwords, Overture and Espotting. Crawler / Spider / Robot / Spider
A program designed to crawl the web by following links between pages. Is the usual form used by the major
search engines to find pages later part of their databases
Terms used in SEO
Meta DescriptionThis tag is important because it allows us to make a more
profound than in the title, which we refer to the page content.
Keywords The spider chooses the appropriate keywords for each
page, then sends them back to its Search engine.
AlgorithmAlgorithm is a formula that is used by the search engine to
categorize sites
College Management
switch user academic activities facilities
College detail
Student login
Center login
culture
physical
awards
Reading room
library
hostel
SNAPSHOT
Conclusion
Thank You
