Hewlett-Packard: Облачные Услуги и Решения

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Hewlett-Packard:Облачные Услуги и Решения Андрей Сидорович / 20 Сентября, 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Hewlett-Packard: Облачные Услуги и Решения

Agenda

• Облако: Почему Hewlett-Packard?• HP Public Cloud (hpcloud.com)• HP Convergent Cloud• Success Stories• Преимущества Облака HP• Вопросы?


Облако: Почему Hewlett-Packard?


Облако: Почему Hewlett-Packard?

• HP – Крупнейшая в мире ИТ-Компания по объему Продаж

• Cloud – выбрано одним из 3-х Стратегических направлений Развития Компании

• HP является вендором всех уровней Cloud– Hardware (Servers, Storage,

NW…)– System Software (Drivers,

Matrix, CSA)– Cloud Application Software – Services (Cloud Providing,

Delivery, Consultancy,…)• HP поддерживает различные

технологии:– OS (Windows, Linux, HP-UX)– Hypervisors (VMWare, Hyper-

V, KVM,..)– Stacks (OpenStack,

CloudStack…)

Click icon to add picture


HP Converged Cloud

INFRASTRUCTURE

APPLICATIONS

INFORMATION

Public CloudTraditional Private Cloud Managed Cloud

INFRASTRUCTURE

APPLICATIONS

INFORMATION

INFRASTRUCTURE

APPLICATIONS

INFORMATION

INFRASTRUCTURE

APPLICATIONS

INFORMATION

HP Converged Infrastructure as a service

HP Converged Management & Security

HP Converged Information

Servers, Storage, Network

Monitoring, Security,

Automation

Structured, Unstructured

HYBRID DELIVERY

Built on market leading HP intellectual property & OpenStack technology


HP Converged Cloud Portfolio

6

BUILD, MANAGE & SECURE(across all models)• CloudSystem• IT Performance Suite• Converged Infrastructure

CONSUME Off-premise servicesManaged Cloud• Enterprise Cloud Services• IT Performance Suite

Services• Autonomy Protect &

Promote ServicesPublic Cloud• HP Cloud Services

INFORMATIONAPPLICATIONS

INFRASTRUCTURE

Public Cloud

Traditional Private Cloud Managed Cloud

PROFESSIONAL SERVICESConsulting & implementation Financing Education


HP Public Cloud ( hpcloud.com )


HP CloudSystem Service Provider


Мировой рост Облачного Бизнеса

Over half of your SMB customers want an as-a-service offering

9 out of 10 SMBs want some type of bundle with their as-a-service Source: “CaaS Global Market Forecast,” a commissioned study

conducted by Forrester Consulting on behalf of HP.

Source: Forrester: Sizing the Cloud – April 2011


Бизнес поворачивается в сторону Cloud

20% бизнеса не имеют IT 1

SaaS доход растет в 5 раз быстрее традиционного ПО2

Постоянные лицензии заменяются моделями лицензирования по подписке2

2012

2014

1.Gartner Analysis2.IDC Analysis


Service provider opportunities

Consolidate internalapplications to cloud

Network Infrastructure technology IT

Serv

ice p

rovi

der

busin

ess m

odel

Revenue growthExternal

Cost reductionInternal

Offer commercial cloud services &

virtual private cloud

Offer distributed commercialcloud services

Transform networkVAS to cloud

Become acloud provider Resell / aggregate

3rd party cloud services


Cloud services: the opportunity for SPsActing as aggregator

Value for SaaS Providers:• Accelerate the launch of new

solutions to market• Focus on core business• Leverage a strong Telco brand, to

overcome security and own brand issues

Value for SPs:• Attract new business

customers or retain existing customers

• Higher ARPU• Enable a wholesale model also

for “as-a-service” offerings

Value for Customers:• Rich end-to-end secure

offering• Aggregate different cloud

services, different applications, Telco services, multiple marketplace catalogue

Service ingestionRevenue sharing

Service bundles

Wholesale Services

SPsSaasProviders

Resellers

BusinessCustomers


The service provider opportunityEvolving business and go-to-market strategies to becoming a cloud broker

Service provider

owned cloud service

Single services onboarding and administration

portal

Quality Assurance

SMBcustomers

PaaS

DMaaSCaaSIaaS

BAaaS

OSS BSS

Resellers / white label

Single end-user self-service marketplace

portal

Customized branded end-user self-service marketplace portal

SMBcustomers

Enterprisecustomers

SaasProvide

r


Компании будут доплачивать Cloud Операторам:

16

Carrier cloud has a far greater revenue potential (10 X) as well as being far more attractive (4 X) to enterprises than existing public cloud services

Public Cloud Basic VM Carrier Cloud Premium VM

Latency Guarantee

Bandwidth Guarantee

Remediation

User-configured RedundancyComplex Network Topologies

Rapid VM Instantiation

Reve

nue

per p

oten

tial

feat

ure

per m

onth Encryption

Base

Source: Alcatel-Lucent Survey of Enterprise Cloud Demands - 2011


HP CloudSystem Service Provider

17

HP CloudSystemMatrix

HP CloudSystemEnterprise

HP CloudSystemService Provider

• Быстрое развертывание инфраструктуры за минуты

• Унифицированное управление cloud-сервисами и традиционными ИТ-услугами • Комплексное решения для

предоставления инфраструктурных услуг и приложений

• Агрегация всех типов «облчных» услуг в единой платформе

• Предназначено для multi-tenancy

• Гибкий настраиваемый портал

3-ий уровень автоматизации


Aggregation Platform for SaaS (2.1)

AP4SaaS Commercial

PortalПортал

пользователей Public Cloud

AP4SaaS PlatformОбъединение

услуг различных поставщиков SaaS

услуг

Cloud Service Automation (3.0)

Operations OrchestrationКомплексная автоматизация

Service Request CatalogПортал

пользователей Private Cloud Network

AutomationУправление сетями

SitescopeКонтроль и мониторинг

Server AutomationУправление ОС и приложэениями

Matrix Operating Enivrement (7.1)Infrastructure Orchestration

Управление развертыванием инфраструктуры

Self Service Portal

Технологический портал ИТ-

администратора

Storage Provisioning

ManagerУправление ресурсами хранения

Template DesignerАрхитектор шаблонов

Cloud MapsПреднастроенные шаблоны усулг

Cloudsystem Matrix

Cloudsystem Enterprise

Cloudsystem Service Provider

Решение HP CloudSystem for Service Providers

OSS/BSS IntegrationИнтеграция с OSS/BSS Оператора

Mediation Provisioning


Solution OverviewHP CloudSystem Service Provider

19

Pre-integrated Services - • Proven SaaS, IaaS and hosted services• CMS Service Adaptor Factory

HP AP4SaaS – Service Offer Management• Customizable public and secure MarketPlace Portal• SaaS service offer on-boarding and aggregation• Open APIs for integration into IT systems, Service detail records for billing

Cloud Service Automation – Automation and Orchestration• Advanced automation; orchestrate computing and storage with networking• Manage cloud services spanning multiple CloudSystem Matrix systems• PaaS enablement• Integrate 3rd party resource providers

BladeSystem with Matrix Operating Environment – Converged Infrastructure• Automated cloud hardware resource provider• VM Ware and Hyper-V on the same hardware• Both Physical and virtual server provisioning• Cloud Maps for standardized server application deployment

PRE-INTEGRATED SERVICES

+HP AGGREGATION

PLATFORM FOR SAAS+

HP CLOUD SERVICE AUTOMATION

+HP CONVERGED

INFRASTRUCTURE


HP Aggregation Platform For XaaSSupplier & Service Ingestion Product & Offer Releases

Business Support User Self-Service

Service Management and Integration Services

Definition of Products and

Bundles to be Proposed to Customers

Operations, Billing, and Settlement Functions

Sell Product Offers to Customers through a

Self-service Portal

1 2

4 3Marketplace Portal for Product

Consumption

ServiceIngestion

& Lifecycle Management

ProductOffering

Lifecycle Management

Fault/PerfManageme

ntBilling

IdentityManageme

ntCRM

SiebelProduct

Catalogue

IaaS

MS ExchangeMS

Sharepoint

HP AP4SaaS

Operations,BusinessSupport System

Customer Enterprise Service Bus


HP AP4SaaS cloud services ecosystem

Infrastructure as a service

Communication as a service

Device management as a service

Hosted device managementMobile backup PC backup & collaboration

CloudSystem Service Provider

Messaging services

PC Backup & sharing

Collaboration services

Business voiceservices

Security

Business applications as a service

Virtual receptionist

Auto call distribution

Auto attendant

Audio conferenceVirtual rooms

Available as standard products or from custom projects

http://www.sitegalore.com/

http://www.microsoft.com/exchange/en-us/default.aspx

http://www.google.com/imgres?imgurl=http://knowngadget.com/wp-content/uploads/2011/07/Microsoft-Office-365-Logo.jpg&imgrefurl=http://knowngadget.com/microsoft-office-365-was-launched.html/microsoft-office-365-logo&h=396&w=1233&sz=47&tbnid=GvwRb0QbfRcznM:&tbnh=48&tbnw=150&prev=/search?q=microsoft+office+365+logo&tbm=isch&tbo=u&zoom=1&q=microsoft+office+365+logo&hl=en&usg=__nISPHu9VUVri-e_DGpMBUNmgWoc=&sa=X&ei=GOrkTtb-O6bk0QGUqYTJBQ&ved=0CBwQ9QEwBA


HP Service Adaptor FactoryThe need CSP demand for differentiated SaaS portfolio including specific applications (e.g. local market applications or specific targeted verticals)

Our answerAn on-demand, fast and product-grade adaptor development:

• HP Service Adaptor Factory provides means for HP to integrate “customer chosen” applications and cloud services within the HP AP4SaaS platform

• Optimized, repeatable process for on demand AP4SaaS service adaptor rapid development

• “Catalog” approach with standard pricing for ease of quoting and ordering

22


Success Stories


Turkcell – IaaS/CaaS HP ReferenceTier-1 Leading service provider in Turkey, 3rd largest GSM operator in Europe and multiple investments across Eastern EuropeProblem

• Turkcell wanted to enter the market quickly

• The customer wanted to have flexibility to deliver cloud services tailored for each customer

• Turkcell wanted to offer IaaS and CaaS via a customized, online marketplace portal

• The customer wanted to be recognized as a ‘one stop shop’ for cloud-based services in Turkey

Solution

• HP CloudSystem Service Provider featuring Aggregation Platform for Software as a Service (AP4SaaS), Cloud Service Automation (CSA), and HP BladeSystem Matrix

Result

• Marketplace Portal offering IaaS and CaaS (MS Exchange 2010) with potential for expansion with new applications

• More operating cost predictability

• Low capital investment• Minimal risk in new technology

adoption


Turkcell marketplace launch

http://www.turkcellsuperbulut.comhttp://www.turkcellsuperbulut.com

“Turkcell intends to be the ‘one-stop shop’ for cloud-based services for businesses in Turkey. HP cloud technologies and expertise are providing Turkcell with the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer.” Ilker Kuruoz, Chief Information and Communication Technologies Officer, Turkcell.

http://www.turkcellsuperbulut.com/

http://www.turkcellsuperbulut.com/


Bharti Airtel – SaaS Aggregation/IaaS Tier-1 Mobile/Broadband service provider in India

Problem

• Bharti Airtel wanted to offer a market place portal that exposed 15 Software as a Service (SaaS) and Infrastructure as a Service (IaaS) services to its business customers

• The customer wanted to quickly take complete cloud services offering to market to drive new revenue growth

Solution

• HP Aggregation Platform for Software as a Service (AP4SaaS), OSS/BSS and ISV Cloud Services integration, HP Cloud Service Automation (CSA), HP Hardware, HP Services (Helpdesk)

• Cloud Services including CRM, Backup/Restore, Virtual Compute, Storage on-demand and Collaboration provided in several phases

• HP manages the entire Cloud Solution deployed in Bharti’s data center

Result

• HP’s Cloud System strategy was considered best available, helping customer’s business model decision for Cloud delivery

• Market Place Portal launched with Ramco ERP service and on-premise IaaS offering

• Integration of other services in progress


Bharti Airtel marketplace launch

http://cloud.airtel.in/portal

http://cloud.airtel.in/portal


Ibermatica – IaaS/CaaS

IT consulting company focused on IT outsourcing & implementation in Spain

Problem

• Ibermatica had cloud business aspirations that included the aggregation of multiple cloud services

Solution

• HP Aggregation Platform for Software as a Service (HP AP4SaaS) deployed in Iberia provided a state-of-the art marketplace portal together with Infrastructure as a Service (IaaS) and Communications as a Service (CaaS) offering

• This solution also allows wide access to the market through dealers and retailers

Result

• This deployment enables potential for expansion with new features involving new retailers, new products to be sold as a service and new payment methods

• Joint Go-To-Market agreement


Ibermatica marketplace launch

http://www.ibermaticacloud.com/

http://www.ibermaticacloud.com/


Преимущества Облака HP


Преимущества Облака Hewlett-Packard

• Технологии HP Cloud активно развиваются и продвигаются в мире самой Компанией и ее Партнерами.

• HP является вендором всех уровней Cloud. Возможна поставка всех уровней или любого подмножества

• Гибкость и открытость Решения HP. Оно основано на стандартах и не привязоно к специфике Вендора.

• Наличие SDK, Документации по продукту и обучения позволяет реализацию Партнерами и даже Заказчиками.

• Высокая производительность, отказоустойчивость и масштабируемость Решения на всех уровнях

• Огромный опыт HP в Телекоме и Cloud, множество внедрений у Операторов разных типов по всему миру

• Техническая поддержка из Москвы на русском (включая обновления Решения на последнии версии продуктов HP и 3х сторон)


Спасибо!

Вопросы?

Hewlett-Packard: Облачные Услуги и Решения

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