Healthcare Marketing - Managed Care Marketing - Digital Healthcare Marketing - Resume - John G....
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JOHN G. BARESKY (847) 650-5548 [email protected] www.linkedin.com/in/johngbaresky Summary Leadership: Cross-functional team management, P&L responsibility, direct dialogue with senior leadership, marketing portfolio $125MM-$4B annual sales, supervision of 1-14 staff, strategic planning, collaboration Marketing: Brand management, product management, marketing strategy, product launches, market research, integrated marketing, marketing communications, analytics, budgeting, vendor management Categories: Injectable and oral pharmaceuticals, biologicals, oncology, infusion pumps, medical devices, disposables, pharmacy benefits, clinical programs, market access services Segments: Hospitals, health systems, group practices, multiple physician specialties, MCO, PBM, GPO, Medicare, Medicaid, TRICARE, MTFs, 340B, retail / mail order / specialty pharmacy, ambulatory surgery centers, long term care, home infusion, dialysis, payers, employers, consumers / patients, trade relations, B2B, B2C, HCP, KOLs Digital: Digital strategy & design; Google digital marketing certification; HubSpot inbound, content and email marketing certifications; social media, mobile, my website: www.healthcaremedicalpharmaceuticaldirectory.com Currently seeking a healthcare marketing opportunity… AbelsonTaylor Healthcare Marketing & Advertising, Inc., Chicago, IL; Associate Account Director, 4/15- World’s largest independent healthcare advertising agency Directed development of pharmaceutical, medical device, health services advertising / marketing; creation of clinical / promotional communications in multiple therapeutic categories; branding, conceptualization, design Established brand awareness / product recognition with doctors, nurses, pharmacists, patients, consumers, payers; strategic marketing communications included product launches, ISAs, print, digital marketing, content development, analytics, multimedia and exhibits; managed partnerships, B2B, B2C, DTC, HCP Hospira Worldwide, Inc. (acquired by Pfizer), Lake Forest, IL; Channel Marketing Manager, 3/08-4/15 $4B global company, 14,000 employees; leading producer of injectable drugs, infusion technology Led development of marketing initiatives for injectable pharmaceuticals, IV pumps, disposables sold to multiple medical specialties, hospitals / health systems, oncology, long term care, home infusion, dialysis, surgery centers, trade, OEM, compounding / institutional / specialty pharmacy, GPOs Increased antitoxin Naloxone sales over 30%, anesthesia Propofol sales 5% with market access programs and streamlining Model-N contract administration in 2014; expanded program selections in 2015 Exceeded 2014 plan goal, created analytics index of top 20 injectable pharmaceuticals and devices; built targeting plan for direct and trade partner sales, high margin RxSelect injectable sales increased 15% Developed “Invisibility To Availability” marketing initiative; promotional plan for growth-challenged products utilizing print / website / e-mail to generate field representative and partner sales; exceeded 2013 plan goal Business unit leader, development / launch of Hospira’s first e-commerce / e-catalog platform; enabled direct access to injectable pharmaceuticals / medical devices for medical and trade healthcare accounts Launched digital resource initiative pilot; evaluated / implemented mobile apps to accelerate communication and business transactions between field sales / national account managers and customer accounts Crisis management expert, managed over 150 product recalls, national stock outs in FDA and company- mandated quality control actions; managed customer communications, allocations, key account relations
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Transcript of Healthcare Marketing - Managed Care Marketing - Digital Healthcare Marketing - Resume - John G....
JOHN G. BARESKY (847) 650-5548 [email protected] www.linkedin.com/in/johngbaresky
Summary
Leadership: Cross-functional team management, P&L responsibility, direct dialogue with senior leadership,
marketing portfolio $125MM-$4B annual sales, supervision of 1-14 staff, strategic planning, collaboration
Marketing: Brand management, product management, marketing strategy, product launches, market research,
integrated marketing, marketing communications, analytics, budgeting, vendor management
Categories: Injectable and oral pharmaceuticals, biologicals, oncology, infusion pumps, medical devices,
disposables, pharmacy benefits, clinical programs, market access services
Segments: Hospitals, health systems, group practices, multiple physician specialties, MCO, PBM, GPO, Medicare,
Medicaid, TRICARE, MTFs, 340B, retail / mail order / specialty pharmacy, ambulatory surgery centers, long term
care, home infusion, dialysis, payers, employers, consumers / patients, trade relations, B2B, B2C, HCP, KOLs
Digital: Digital strategy & design; Google digital marketing certification; HubSpot inbound, content and email marketing certifications; social media, mobile, my website: www.healthcaremedicalpharmaceuticaldirectory.com
Currently seeking a healthcare marketing opportunity… AbelsonTaylor Healthcare Marketing & Advertising, Inc., Chicago, IL; Associate Account Director, 4/15- World’s largest independent healthcare advertising agency
Directed development of pharmaceutical, medical device, health services advertising / marketing; creation of
clinical / promotional communications in multiple therapeutic categories; branding, conceptualization, design
Established brand awareness / product recognition with doctors, nurses, pharmacists, patients, consumers,
payers; strategic marketing communications included product launches, ISAs, print, digital marketing,
content development, analytics, multimedia and exhibits; managed partnerships, B2B, B2C, DTC, HCP
Hospira Worldwide, Inc. (acquired by Pfizer), Lake Forest, IL; Channel Marketing Manager, 3/08-4/15 $4B global company, 14,000 employees; leading producer of injectable drugs, infusion technology
Led development of marketing initiatives for injectable pharmaceuticals, IV pumps, disposables sold to
multiple medical specialties, hospitals / health systems, oncology, long term care, home infusion, dialysis,
surgery centers, trade, OEM, compounding / institutional / specialty pharmacy, GPOs
Increased antitoxin Naloxone sales over 30%, anesthesia Propofol sales 5% with market access programs
and streamlining Model-N contract administration in 2014; expanded program selections in 2015
Exceeded 2014 plan goal, created analytics index of top 20 injectable pharmaceuticals and devices; built
targeting plan for direct and trade partner sales, high margin RxSelect injectable sales increased 15%
Developed “Invisibility To Availability” marketing initiative; promotional plan for growth-challenged products
utilizing print / website / e-mail to generate field representative and partner sales; exceeded 2013 plan goal
Business unit leader, development / launch of Hospira’s first e-commerce / e-catalog platform; enabled direct
access to injectable pharmaceuticals / medical devices for medical and trade healthcare accounts
Launched digital resource initiative pilot; evaluated / implemented mobile apps to accelerate communication
and business transactions between field sales / national account managers and customer accounts
Crisis management expert, managed over 150 product recalls, national stock outs in FDA and company-
mandated quality control actions; managed customer communications, allocations, key account relations
TAP Pharmaceutical Products, Inc., Lake Forest, IL; Senior Marketing Manager, Managed Care, 9/04-3/08
Takeda Pharmaceuticals / Abbott Laboratories joint venture; 3,000 employees, $4B annual sales
Conducted national market access for $3B Prevacid, $800MM Lupron brands (Aetna, BCBS, CIGNA, CVS
Health, Express Scripts, Gateway, Health Net, Independent Health, Kaiser, TRICARE, UHC)
Key leader, SourceLupron specialty pharmacy program; market access / reimbursement of Lupron; a GnRH
injectable for oncology, urology, endocrinology, gynecology; increased service volume 27.75%
Led HEOR partnership with Milliman, world’s largest actuary firm, built TAP’s first disease management tool;
published results in Journal of Managed Care Pharmacy, improved Lupron market access
Created Prevacid SoluTab managed care campaign; extended brand reach, widened market access in
pediatric, home infusion, hospital, long term care market segments, increased sales 3%
Launched managed care formulary e-prescribing program with Epocrates to increase market access;
introduced Lupron women’s healthcare website analytics report for managed care, KOLs, employers
Generated sales enablement via clinical / promotional communications for consumers, patients, employers,
pharmacists, physicians, medical directors and key opinion leaders / KOLs
Walgreen Co. / Walgreens Health Initiatives, Deerfield, IL; Project Manager, Sales Strategy, 3/95-6/04
Managed care unit of Walgreen Co.; 226,000 employees, over $60B annual sales
Developed strategic marketing / sales plan targeting Fortune 1000, BCBS, MCOs, benefit consultants,
government, unions; Medicare, Medicaid, 340B; increased sales RFP intake over 25%
Led corporate initiative developing Medicare Part D pharmacy benefit program; managed team of 14,
achieved first round CMS Federal, successful launch resulted in gain of 1 million covered lives
Launched Advantage90, Generics First, MedMonitor, specialty pharmacy programs; increased patient and
provider access, improved reimbursement / rebate administration and reduced plan / patient costs
Business unit leader, development / launch of Walgreens first e-commerce platform and physician / patient
pharmacy portals, enabled online product purchasing, e-prescribing and prescription tracking
Supported sales teams, customer accounts, patients with acid reflux, asthma, cholesterol, diabetes,
hypertension, osteoporosis and smoking cessation communications, formulary updates, promotions
Wyeth / Lederle, Collegeville, PA; Medical Representative, 2/92-10/94
Global pharmaceutical enterprise; 60,000 employees, over $70B annual sales
Achiever’s Club; sold cardiology, oral & IV/IM antibiotic, immunology / vaccines, transdermal therapies
Implemented 5 product launches (Acel-Imune, ProStep, Tetramune, Ziac, Zosyn); managed administration
of immunological / vaccine reimbursement with hospitals and physician practice groups
Called on 3 community and 3 teaching hospitals, retail pharmacies, cardiologists, infectious disease,
internists, fp / gp, neonatologists, pediatricians, ob / gyn, pulmonologists, rheumatologists, surgeons
Southern Illinois University, Carbondale, Illinois (SIU-C)
B.S. Concentration Advertising, Marketing Minor M.A. Communications Coursework Completed Member: Chicago Healthcare Executives Forum (CHEF), American College Of Healthcare Executives (ACHE) and Healthcare Information Management Systems Society (HIMSS)
