Inbound Marketing For Healthcare
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www.omnepresent.com Inbound Marketing For Healthcare
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Transcript of Inbound Marketing For Healthcare
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● Continuous challenge● Keep Learning● Creating leads from
Inbound leads● Automation Helps● Social Suggestion● Privacy
Overview
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Continuous Challenge
● Good marketers always face challenges
● If products and services would sell by themselves then we would be out of our job
● Creating an effective healthcare strategy is challenging yet feasible
● Inbound marketing plans need to be executed in simple and efficient way
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Keep Learning
● According to a survey “Healthcare” is the most searched topic
● Online marketing creates an excellent opportunity for Healthcare industry to grow
● Consumers searching online want to be educated
● They search for symptoms, side-effects and treatment options
● Healthcare company can create valuable and educational content online to attract more customers using inbound marketing ways like ebook, white papers, blog post
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Creating Leads From Inbound Marketing
● Generating a Lead is an essential part of any marketing branch
● Health-Care companies often feel that the lead would not get them any personal data in exchange of valuable content
According to a survey :● Lead generation rates are actually higher
than average ● Average conversion rate of site ranges
from 1-3 %● But with the use of Landing pages and
good inbound marketing it can rise up to 20%
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Automation Helps
● Creating personal connections by engaging with customer’s needs is a mean of successful marketing
● Practically it is impossible to track every customer at different point of sales funnel
● The information to a new customer and a existing customer should be differently served
Automation● Makes it easy to track different customers● Serve dynamic content ● For an instance, someone who downloads ebook
should get a follow-up email ● Saves time ● Keeps lead interested
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Social Suggestion
● Successful marketing today cannot be possible without social media
● We can keep track of healthcare communities and interacting directly with the members
● We can also note down which content is gaining more popularity within customers
● We can even see who talks about our industry or our brand
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Privacy
● Patient privacy should be maintained while talking about sharing and social media
● It should also assure that no private data of the patient is either requested or shared
● Capturing e-mail id’s of lead is normal for exchanging health information
● The customers would be happy for exercising such activity in exchange of valuable content
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Conclusion
Healthcare industry can benefit from:● Overcoming continuous challenges● Ability to learn new things● Creating leads from Inbound Marketing● Automation● Maintaining Customer Privacy
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Contact Us
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