Have you joined a social network?

Are you on Facebook?

3

www.edweb.net

A Free Professional Social Network

5

Create Communities for Collaboration

6

7

Saturday, 3:00 – 4:30General Assembly Theater A

Join the communitywww.edweb.net/transformationalleadership

Research Collaboration

edWeb.net * MMS Education * IESD * MCH, Inc.

To benchmark attitudes, perceptions and

utilization of social networking websites

and content-sharing tools by principals, teachers,

and school librarians.

8

©2009 MCH

Demographic Trends – Who’s joining social networks?

10

11

Research Initiatives

Online survey 82,900 educators: principals, teachers, and school librarians. Fall

2009 - 1,284 responses.

In-depth online interviews with 12 principals who participate in social networking.

February 2010

12

61% of educators surveyed alreadybelong to one or more SN websites

Question: Social networks are growing rapidly in popularity. Are you currently a member of or have you ever joined a social networking website like Facebook, MySpace, Ning, LinkedIn or one of the social networking websites created for educators (e.g., We Are Teachers, edWeb.net, etc.)?

61%

62%

54%

70%

39%

38%

46%

30%

0% 20% 40% 60% 80% 100%

All

Teachers

Principals

Librarians

Yes

No

1%

1%

1%

1%

2%

2%

2%

5%

11%

14%

20%

85%

0% 20% 40% 60% 80% 100%

We the Teachers

Teachade

Tapped In

Learn Central

We Are Teachers

Ning in Education

edWeb.net

Classroom 2.0

Ning

LinkedIn

MySpace

Facebook

13

Facebook has highest membership; education sites still in early growth stage

Question: Please indicate if you are a member of any of these sites.

2%

4%

9%

21%

13%

77%

4%

8%

16%

17%

18%

81%

1%

4%

9%

9%

25%

91%

0% 20% 40% 60% 80% 100%

edWeb.net

Classroom 2.0

Ning

LinkedIn

MySpace

Facebook

Teachers

Librarians

Principals

14

Social networking sites have different appeal for principals, teachers and librarians

Analysis of membership by job function: teacher, librarian, principal.

76%

27%

10%

31%

9%

18%

23%

29%

10%

24%

39%

31%

4%

31%29%

10%

0%

20%

40%

60%

80%

FacebookMySpaceLinkedInNing

15

While Facebook has very high enrollment from educators, 76% report they seldom or never use it.

Question: Please indicate how frequently you visit the sites you belong to.Note: usage for education sites were comparable to Ning and Linkedin but sampling sizewas too small to be statistically meaningful.

Weekly or More

Monthly

Periodically

Seldom/Never

85%

72%

47%

18%

5%

2%

6%

2%

30%

15%

8%

1%

0% 20% 40% 60% 80% 100%

To connect with friends

To connect with family members

To connect with professional peers and

colleagues

To stay current with the latest Web 2.0

technology

To make connections for job and career opportunities

To generate or try to generate income

16

Educators use different typesof social networking sites for different purposes

Question: Please tell us how you are using general social networking sites vs. professional/education sites (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net, etc.).

General

Professional/Educational

17

Concerns include privacy, lack of time, email overload and restricted access.

Question: Please indicate the concerns you may have about joining a general social networking site (e.g. Facebook, MySpace, Ning) vs. a professional/education social networking site (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net).

18

Educators see value for using social networking in many areas of education

Question: Social networking sites provide tools for people to connect and collaborate online. Whether you are or are not a member of a social network, please indicate if you see value in using this type of technology in education for the following purposes:

19

Looking ahead, educators are more likely to join a social networking site dedicated to education

Question: How likely are you to join a new or additional social networking site in the next 12 months?

16%

5%

23%

10%

34%

21%

0%

10%

20%

30%

40%

Already a member Not a member

General Site

Professional Site

Education Site

20

Educators who have joined a social networkare more positive than those who have not

35%

29%

31%

27%

39%

40%

38%

41%

40%

39%

44%

42%

45%

44%

29%

33%

37%

40%

43%

44%

46%

50%

51%

53%

56%

60%

61%

64%

0% 10% 20% 30% 40% 50% 60% 70%

To find job and career opportunities.

To find information on products and services.

To connect with the local community to get local support.

To become familiar with social networking.

To connect with students

To connect with parents

To get support from peers to cope with job challenges.

To receive online professional development support.

To learn how social networking and Web 2.0 applications can be incorporated into teaching.

To create groups to collaborate on projects.

To improve school-wide communications with staff, students and parents.

To connect with professional peers and colleagues.

To create professional learning communities.

To share information and resources with educators.

Members

Non-Members

Perceived value of social networking: those who are a member of an SNS vs. those who are not.

28%

33%

33%

49%

45%

40%

51%

53%

61%

54%

50%

61%

61%

65%

0% 10% 20% 30% 40% 50% 60% 70%

To find information on products and services.

To find job and career opportunities.

To connect with the local community to get local support.

To become familiar with social networking.

To connect with students

To connect with parents

To get support from peers to cope with job challenges.

To receive online professional development support.

To learn how social networking and Web 2.0 applications can be incorporated into teaching.

To create groups to collaborate on projects.

To improve school-wide communications with staff, students and parents.

To connect with professional peers and colleagues.

To create professional learning communities.

To share information and resources with educators.

Teachers

Librarians

Principals

21

Librarians see the highest value overall

Perceived value of social networking by job function: teacher, librarian, principal

93%

68%

68%

67%

46%

35%

34%

29%

28%

26%

19%

18%

17%

14%

11%

82%

36%

46%

56%

26%

16%

14%

16%

11%

16%

8%

8%

8%

3%

3%

0% 20% 40% 60% 80% 100%

Use online search engines

Upload digital photos to a computer

Send text messages

Search for educational products and services

Watch videos online

Download music

Read blogs

Take videos using any type of device

Maintain/update a personal website

Use an online photo service

Play video games online

Download podcasts

Upload/share videos online

Maintain / update a personal blog

Visit a virtual world

22

Members of social networks are more engaged in all online activities

MembersNon-Members

47%

36%

20%

16%

12%

11%

12%

13%

11%

9%

6%

5%

4%

2%

2%

24%

32%

20%

24%

11%

22%

6%

19%

5%

7%

9%

21%

35%

7%

1%

19%

29%

13%

10%

3%

13%

2%

13%

4%

4%

3%

14%

3%

7%

1%

0% 20% 40% 60%

YouTube

Wikipedia

Blogs

Google Docs

RSS Feeds

Wikis

Twitter

Podcasts

Flickr

Widgets

Delicious

TeacherTube

Webinars

Ustream

Digg

Personal

Professional

Classroom

23

Adoption varies for personal, professional, and classroom use

Question: Are you currently using any of the following content-sharing tools/websites for personal use, professional use or in the classroom?

24

Use of tools for professional purposes varies by job positionUse of content-sharing websites/tools FOR PROFESSIONAL USE by job function

15%

29%

17%

18%

13%

15%

16%

13%

7%

8%

6%

5%

3%

7%

1%

47%

36%

25%

34%

33%

39%

28%

22%

20%

19%

13%

11%

10%

7%

1%

56%

33%

31%

27%

21%

21%

23%

28%

10%

4%

5%

3%

7%

8%

1%

0% 20% 40% 60%

Webinars

Wikipedia

YouTube

Google Docs

Blogs

Wikis

TeacherTube

Podcasts

RSS Feeds

Delicious

Widgets

Flickr

Twitter

Ustream

Digg

Teachers

Librarians

Principals

25

In the classroom, Wikipedia and video predominateUse of content-sharing websites/tools FOR CLASSROOM USE by job function

36%

25%

19%

14%

15%

12%

13%

9%

4%

3%

5%

3%

3%

2%

1%

35%

19%

15%

18%

18%

18%

12%

7%

6%

5%

4%

5%

4%

1%

1%

13%

11%

5%

8%

5%

11%

6%

4%

2%

4%

1%

1%

2%

2%

1%

0% 20% 40%

Wikipedia

YouTube

TeacherTube

Wikis

Blogs

Podcasts

Google Docs

Ustream

Widgets

Webinars

Flickr

Delicious

RSS Feeds

Twitter

Digg

Teachers

Librarians

Principals

Principal Interviews

Teachers are looking to school leaders for guidance, training and professional development.

Wanted to interview principals who are using social networking:

• How are you using it (personally and professionally)?

• What is your experience?

• Are you using it with students?

• What are the barriers?

• What are your school/district policies?

• What do you see as the long-range potential?

26

Personal/Professional Use

All of the principals found that social networking was fun for personal use, and very helpful for professional collaboration with colleagues.

All of the principals saw value in connecting with colleagues to share ideas and find solutions quickly.

Many saw a high value for using social networking for professional development for teachers

27

Personal/Professional Use

There was very little consistency in how principals were participating in social networking and the sites being used.

There were wide variations in district policies regarding the use of social networking sites

28

Student Use

All of the principals indicated students have a high level involvement with social networking

All of the principals said students do not have access to social networks at school.

Most of the principals thought social networking would improve students’ educational experience: more social/collaborative, improved motivation and engagement, connection to real-life learning.

29

Student Use

All of the principals said their school/district policies on social networking are inadequate, non-existent, or a work in progress.

Many of the principals noted the use of other collaborative technologies—Moodle, Blackboard, blogs, wikis, Google Docs—but social networking is virtually “persona non grata” in schools.

30

31

32

Ideas to introduce social networking—and collaborative technologies—to your

school.

Ask your school librarian to be your Web 2.0 Guru.

Consider using edWeb.net as a professional social network to create professional learning communities.

Extend the value of your professional development programs.

Encourage teachers to create communities to share best practices and lesson plans—a valuable archive of their work.

33

Start a principal’s blog. Do you already have a newsletter?

Create an online leadership community for your school to share information on issues and initiatives.

Push your education vendors to include online networking with their professional development and training services. Get them to implement a network and train your staff for you.

34

Ask your school librarian to create a team to address the challenges of using Web 2.0 technology in the classroom.

Include students on the team—the younger the better.

Identify Web 2.0 tools you can start using in the classroom now.

Find and challenge big brother.

Create a program on the safe and appropriate use of the Internet.

35

A digital native at work…

37

Saturday, 3:00 – 4:30General Assembly Theater A

Join the communitywww.edweb.net/transformationalleadership

38

Stop by our booth – 1936

For more information or a copy of our research:info@edweb.net

Contact me directly:Lisa Schmucki

lisa@edweb.netSend me a message on edWeb!