Facebook: Are You Tapping In
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Facebook: Are You Tapping In?
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451 Marketing founding partner AJ Gerritson's presentation on Facebook for hospitality at the 2012 Night Club & Bar Convention
Transcript of Facebook: Are You Tapping In
Facebook: Are You
Tapping In?
AJ Gerritson Founding Partner
617.986.0224
linkedin.com/in/ajgerritson
@ajgerritson
www.451Marketing.com
Agenda
• Background on Facebook
• Branding for Facebook
• Facebook Interactions
• Integrating with Other Platforms
• Advertising on Facebook
• Maintaining Your Facebook Page
• Q & A
>800 Million Users
(if it were a country, it would be the 3rd most populated)
1.3 billion 1.1 billion 311 million 800 million
(Qualmann, Socialnomics, 2010)
Americans Spend More Time on
Facebook Than Any Other U.S. Site
Average Facebook Visit is 20 Minutes
Occur on Facebook
One in Five Internet Page Views
Consumers who use social not only dine out more…
…but are more likely to become return customers! (National Restaurant Association, 2011)
Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages 56% of consumer say that they are more likely recommend a brand after becoming a fan Each week on Facebook more than 3.5 billion pieces of content are shared
Why Do Users Brands?
58% are customer
of brand
57% want to receive
discounts and
promotions
Mashable, 2012
More than 350 million Facebook users access Facebook through their mobile devices More than 475 mobile operators globally work to deploy and promote Facebook mobile products
91% of mobile internet access is to socialize
425 million mobile Facebook users
Mobile internet access doubled every year since 2009-2011
Facebook As Hub for
Social Media Interactions
Goals for Using
1.Branding &Loyalty
2. Increase Fans & Awareness
3.Promotions & Events
4.Sales (sometimes)
5.Central Hub for Social Interaction
Facebook: Are You Tapping In?
Just Like Your Venue,
Important to Create a Branded
Identity for Facebook
Extending Brand Image
Timeline for Brands On March 30, ALL brand pages will be changed to Timeline.
What does this mean for your brand?
Cover Photo
Timeline’s cover photo gives you the opportunity to get creative and further extend your brand experience for Facebook users.
Timeline Apps and Tabs
Posts on Timeline
Added ability to “pin”
posts to keep them top
of mind for your fans -
great for events,
promotions, featured specials.
Posts on Timeline:
• You can star images to double their width
• This creates more vivid eye-catching images
Larger, more eye-catching
images to showcase
events, drink specials,
special guests at your venue
Make it About Your Audience,
Not About You
Anatomy of a FB Post Content
Media Link
≤ 250Characters
Author
Encourage Conversation
Questions
Encourage Conversation
Polls
Encourage Conversation
Photos
Encourage Conversation
Videos
Promotions
Events
Integrating With Other Social
Facebook Ads Boston +5 miles
Women
21-30
Single
Video Comment
Sampling Like
Event
Poll
Facebook Ads
Leveraging Check-Ins as Ads
Timing and Scheduling Define Content Topics
& Create Content Schedule Share!
Facebook Insights
Private Messages
New With Timeline – To Take Conversation Offline
Private Messages
Questions?
• Founded in 2004
• Based in Boston
• 30 Communications
Professionals
• Partners Nicholas Lowe,
AJ Gerritson, and Tom Lee
• Named a 2011 & 2012
AJ Gerritson Founding Partner
617.986.0224
linkedin.com/in/ajgerritson
@ajgerritson
www.451Marketing.com
Facebook: Are You
Tapping In?
