New York | March 19–23

SEO Competitive AnalysisThe Brain

Kristjan Mar HaukssonOwner / Director Internet Marketing and CommsNordic eMarketing@optimizeyourweb

New York | March 19–23, 2012 | #sesny

There are so many tools…

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

New York | March 19–23, 2012 | #sesny

One of the best kept SEO secrets…

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

Crawl the competition site

• Get answers to questions like

• Are their PDFs or word files “crawlable”?

• What about their SWF files?

• How do they store their data if they are not using typical web standard document file types?

• Understand the dynamics of their content

Your logo here @optimizeyourweb

New York | March 19–23, 2012 | #sesny

Image data

Your logo here @optimizeyourweb

• How are they storing their images?

• Are they accessible?

• Alt tags?

• What about image naming?

• Image type and size?

New York | March 19–23, 2012 | #sesny

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

Having your “own” crawler

• Boost understanding

• Reverse engineering

• Filter data and understand dynamics

• Crawl the site regularly looking for changes

Your logo here @optimizeyourweb

New York | March 19–23, 2012 | #sesny

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

The weighting

• What is it that impacts your site versus the competitor’s site?

• Reverse engineer: what is the competition doing better than you?

• Change the weighting of…

• The Page Title

• Description

• Headings

• File names

• Etc….

New York | March 19–23, 2012 | #sesny

Internal Weightings

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

@optimizeyourweb

New York | March 19–23, 2012 | #sesny

Thank you

Kristjan Mar Hauksson

Nordic eMarketingOwner

@optimizeyourweb