[WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

7
We are all born creative Finding new ways for data and creative cooperation

Transcript of [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

Page 1: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

We are all born creative

Finding new ways for data and creative cooperation

Page 2: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

Why is data important for creativity?

Page 3: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

The current status…

Page 4: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

… My epiphany number one

Page 5: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

… My epiphany number two

Page 6: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

“Data is the ONLY THING that shows us the true impact of our marketing work and without it we are fumbling in the dark.”

“Making smart digital decisions can be extremely profitable. Technology has changed the way we communicate, the way we do business and how we live our lives.”

“Smart brands seek to take advantage of digital opportunities that exist, to succeed data is extremely important.”

Couple of thoughts in the topic

Page 7: [WUC 2016] Kristjan Hauksson, Co-Founder and COO, SMFB Engine | Introduction

Lets get this show on the road!