Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
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Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis July 22nd, 2015 Elizabeth Lavrienko, SEMrush GET A COMPETITIVE ADVANTAGE IN YOUR MARKET
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Transcript of Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
July 22nd, 2015Elizabeth Lavrienko, SEMrush
GET A COMPETITIVE ADVANTAGE IN YOUR MARKET
@roypovar
Special Webinar Offer:
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Stay with us until the end forGrowth Hack of the Month
Elizabeth Lavrienko Customer Success Manager @ SEMrush
Special Guest
Competitive Research: Organic, Paid, Social Media
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Elizabeth Lavrienko Customer Success Manager [email protected] @liza_semrush
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Vol. I: Organic Search
Who are my real competitors? How can I find the best keywords for my content? Not Provided
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Vol. II: Paid Search
Are my organic and paid competitors identical? How do I conduct a competitive analysis of advertising campaigns?
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Vol. III: Social Media
Social Media Manager Fan
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Competitive research
Be different Lead the way Follow the trends
Learn from the best
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Organic Search
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Who are my real competitors?
Sorry, boys!
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SimilarWeb
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SearchMetrics
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SEMrush
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Getting it all together
We found out three main competitors
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Keyword Research
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Not Provided
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Domain vs. Domain
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Choosing the right keywords
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Keyword Difficulty Tool
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PPC
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Competitors in Paid Search
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Domain vs. Domain
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Separate the wheat from the chaff
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Ads History
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Unique Ads
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PLA: interested?
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Social Media
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Which is the main channel of traffic?
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RivalIQ: Social channel matrix
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Social Activity
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Company Profile
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Top Content
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Now we know, how to:
• Spy on our competitors • Find the best keywords for content and PPC • Understand our competitor’s social media strategy
LEADTHEWAY-842VHX9N
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promo.semrush.com
Thank you! Questions?
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Elizabeth Lavrienko Customer Success Manager [email protected] @liza_semrush
Email extraction with Rapportive & SellHack
Growth Hack of the Month
simple plugins that help you find emails
Step 1 Find an email address with SellHack
Download SellHack for Chrome and use it to find email addressesvia sellhack.com
Step 2 Use Rapportive to very the email address
Download Rapportive for Chrome and use it to verify email addresses
• Install the plugin via rapportive.com• Log into your Gmail account.• Open a new email and type in the email address; on the side, you’ll see the
person’s information, assuming the email is correct. If you see their profile, their email is verified.
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Ben Lang Co-founder of Mapme
We’ll be talking about ‘How To Create Products That People Love To Share’
August 26 | 1PM EST / 10AM PST webinars.roypovarchik.com/Ben-Lang
