HATCH! 2014 Overview
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Transcript of HATCH! 2014 Overview
PROGRAM
HATCH! PROGRAMSponsorship & Partnership Package2014
Contact Us: [email protected]+844 6275 740615/150, Kim Hoa, Phuong Lien, Dong Da, Hanoi
Table of ContentsHATCH! PROGRAM by the numbers ...........................................................................3About HATCH! PROGRAM ..........................................................................................4HATCH! PROGRAM 2014 PLAN .................................................................................5HATCH! OPEN ............................................................................................................7Code Camp .................................................................................................................8HATCH! Course ...........................................................................................................9HATCH! START-UP COMPETITION ...........................................................................11HATCH! FAIR 2014 ....................................................................................................13Mobile Hackathon .....................................................................................................19Space App International ............................................................................................19Social Enterprise Day .................................................................................................19HATCH! BIRD ............................................................................................................20HATCH! CAREER ......................................................................................................20INCUBATION PROGRAM ..........................................................................................21Sponsorship & Partnership Package ..........................................................................23
HATCH! PROGRAM by the numbers
2,000+ 1000+ 200+people impacted in our programs
people attended HATCH! FAIR 2013 in December
news & articles about HATCH! PROGRAM and its activities
100+ 40 34resources in our directory bird.hatch.vn
print & online media relationship
HATCH! OPEN events in Hanoi
20 07 06sustaining number of volunteer / intern / mentor
HATCH! OPEN events in HCMC
television media relationship
05 05 01strategic advisors under the board of advisors for HATCH! PROGRAM
CODE CAMP National Mobile Hackathon
About HATCH! PROGRAMHATCH! PROGRAM is a start-up incubator and a social enterprise. We are focusing on creating competitive, innovative and potential Vietnamese start-ups, as well as building a strong start-up ecosystem in Vietnam. HATCH! PROGRAM consists of three pillars: community building, start-up incubating and seed funding.
CommunityBuilding
Start-upIncubation
Seed Funding
PROGRAM
HATCH! PROGRAM2014 PLAN
COMMUNITY BUILDING
36 HATCH! OPEN 8 months 700 people08 Code Camp 8 months 160 people02 HATCH! Course 2 month 60 people01 Start-up Competition 4 months 500 people01 HATCH! FAIR 2 days 2500 people01 Mobile Hackathon* 3 days 500 people01 Space App Challange** 3 days 200 people01 Social Enterprise Day*** 1 days 150 people01 HATCH! BIRD 9 months 200 directories01 HATCH! Career 9 months 100 Job Listings
INCUBATION07 Start-ups Incubated 7 months 25 founders09 Networking Event 9 months 300 people02 Founders’ Night 1 day 100 people
INVESTMENT 03 Start-ups Invested 9 months 10 founders
Note: * Mobile Hackathon is co-organized with Aiti Education and TechinAsia.** Space App Challenge is an event from US NASA. The event is co-organized by over 10 organizations in Ho Chi MInh City*** Social Enterprise Day is co-organized with Spark Center and Adephil. HATCH! PROGRAM reserves the right to engage in other events as co-organizers. In such case, HATCH! won’t guarantee the same level of sponsorship for co-organized event.
HATCH! OPEN
Description A sharing coffee talk for entrepreneurs, start-ups and experts to discuss about entrepreneurship and other related topics, to share and learn, to catch up with new trends in business. A simple and easy to organized weekly coffee talk, HATCH! OPEN finds itself in different locations, including cafe, meeting room, and office, etc.
Format • Weekly event with 20-30 people • Organized 3 times/month
Time 2:00PM – 4:00PM
Date Every Saturday afternoon (Except for the last Saturday afternoon of the month)
Target Audience • Start-ups • Entrepreneurs• Mentors• Executives/ Office workers
Code Camp
Description A monthly sharing platform organized only by developers for developers, Code Camp attracts approximately 90% of programmers and coders to come and share the most up-to-date knowledge and technological advance
Format • Monthly event with 20-30 people
Time 2:00PM – 4:00PM
Date First Saturday Afternoon of the month
Target Audience • Programmers• Coders • Start-ups • Entrepreneurs
HATCH! Course
Description An one-month training course designed for young entrepreneurs, HATCH! Course aims at improving their business model and create a favourable environment to grow their businesses.
Objectives • Supporting the start-ups in refining their business model
• Providing start-ups methods to execute Lean star-up, Growth hacking as well as Customer service and product experience
• Creating a positive & constructive feedback environment for start-ups and mentors
Format The Course will be designed in four weeks. Each week covers an unique topic:• Week 1: The Lean Start-up: new economical approach
to form a business, focusing on quick and low-cost testing processes
• Week 2: Growth Hacking: low cost marketing and customer acquisition
• Week 3: Customer Service/Experience, Stakeholder Relation
• Week 4: Business Model Finalization
Date Series One: 15 April to 15 MaySeries Two: 15 July to 15 August
Target Audience • 10 Start-up Team (maximum 3 founders per team) that already developed prototype and is on the commercialization process
• Start-up Mentor and experts
HATCH! START-UP COMPETITIONDescription A business competition for start-ups in Vietnam in
various sector, focusing on innovation and technology. The competition will filter out outstanding performing start-ups to support in seeding fund and acquiring angel investment
Objective • Attract and filter potential start-ups• Support potential start-ups in developing their
businesses, acquiring customers and growth sustainably
• Appraise outstanding start-ups• Support start-ups in finding seed-funding and angel
investment
Date 01 July to 30 September
Target Audience • Start-ups • Entrepreneurs• Scientists, Engineers, Programmers and Coders• Venture Capital• Mentors
COMPETITION Timeline
Jun Jul Aug Sep
Oct NovDEMO DAY
• Business Presentation & Pitching• Investment opportunties• Graduation ceremony
Aplication Form» Fill in online Application form at www.hatch.vn» Final 24 teams will join the next round
Marketing & Promotion» Online Marketing & Media Pitching» Working Closely with Partner
First Round Presentation» Q&A» 12 Final Team will join the next round
Second Round Presentation» Q&A» 6 finalists will go to DEMO DAY
HATCH! FAIR 2014Conference & Exhibition
HATCH! FAIR 2014Description A conference, exhibition, start-up pitching and product
launching platform for entrepreneurs. HATCH! FAIR is the biggest annual event from HATCH! PROGRAM, attracting over 1000 people and is aiming to attract over 2000 people this year.
Objective • Promote and support the development of small and medium businesses in Vietnam
• Connect enterprises to customers, investors and potential partners
Date October 10 and 11
Target Audience • Start-ups and SMEs in Vietnam• Representatives of MNCs• Angel-, Seed-, and Early-stage Investors• Mentors, Educators, Corporate Sponsors• Start-up Ecosystem Supporters and Resource
Providers
Conference Exhibition Product Launching
Start-upPitching
Marketing Plan
Broadcast
Digital
Social Media
Word of Mouth
Direct Marketing
Other Events
Marketing StrategyBroadcast » TV Program
WOM » Startups and Businesses network database
Digital » Articles » Banners » Short News » Advertising Email
Direct Marketing » Leaflets at co-working space, shopping malls & university
» Direct registration
Social Media » HATCH! Facebook » Group & Pages
Events » HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city
» Other events
Communication ChannelsTV Start-up Media Business Media » VTC News » Hanoi TV » Invest TV » VTV 6 » InfoTV » Vietnam News Agency » LifeTV
» Techdaily.vn » GIK.vn » Action.vn » TechinAsia » StartupDigest » Pandora.vn » Vietnam financial & economy
channel » Ticketbox » Nexttopevent
» VnExpress » CafeF » Vietnamnews » Vietnam Times » 24h » Vietnam Business Forum » Business Times » Business & Integrity » Investment Bridge » Saigon Times » Saigon Businessman » VTC News » Vietnam News Agency » Financial Times » Business & Trade Times » New Hanoi » The Word Hanoi » ASEAN Magazine
Locations » Co-working spaces » Company Offices » Shopping Malls » Coffee shops » Universities
Mobile Hackathon
A hackathon in which each developing team has exactly 48h to brainstorm and prototype their mobile applications. The hackathon is organized in both Hanoi and Ho Chi Minh city, attracting over 500 mobile developers.
Space App International
Space App International Challenge is a 48h hackathon event, an opportunity for coders and hardware engineers to interact with rich data from NASA, as well as for anyone who is interested in space or life sciences. The event will be organized in both Hanoi and Ho Chi Minh city, by Habataku, WebM, Officience, Ticketbox, Twenty.vn, TechinAsia, Saigon Hub, MyProHub, HATCH! PROGRAM and Viet Youth Entrepreneurs.
Social Enterprise Day
Social Enterprise Day is a platform organized by Spark Center, Adelphi and HATCH! PROGRAM to connect organizations that are supporting social enterprises. The event is organized in March 13.
Note:Above events are co-organized with other organizations, and are not included in the sponsorship package. HATCH! PROGRAM values collaboration and is willing to work with various organizations in supporting start-ups and Vietnamese entrepreneurs.
HATCH! BIRDDescription HATCH! Business Intelligence Resource Directory is a
open directory for entrepreneurs in Vietnam. Anyone can post and edit their listings under HATCH! BIRD.
Directories • Start-up Resource Directory: Organizations or Programs that are supporting entrepreneurs or start-ups
• Start-up Directory: Listings of recent start-ups in Vietnam
• Start-up Tools: Important tools when starting up a business
HATCH! CAREERDescription HATCH! Career is a recruitment portal dedicated only
for start-ups and SMEs in Vietnam. The website is clean and easy to navigate. The prototype is currently being constructed and will be avaiable in April 2014.
INCUBATION PROGRAM
Description HATCH! INCUBATION PROGRAM is designed to support the execution stage of every startup by providing business assistance in a dynamic environment where startups can learn, practice as well as exchange valuable and practical knowledge.
Business Assistant • Guidance and mentorship on business strategy, management, marketing, financial, legal and product development issues
• Facilitate exposure to a wide network of business resources and resources of capital
• Social event to facilitate information and knowledge exchange, contact exchange and product promotion
• Alumni Network to further support current start-ups, creating a positive business network
Target Audience • CEO/ Founder with strong desire to learn and improve• At the early stage of the business (operate for less than
2 years)
INCUBATION TIMELINE
Jul
DecDEMO DAY
Education Courses
Mentorship Program
Alumni Network
• Business Presentation & Pitching• Investment opportunties• Graduation ceremony
Aug Sep Oct Nov
Sponsorship & Partnership Package
SPONSORSHIP PACKAGE
National Corporate Sponsor - USD $8,000 » Number ONE priority at all of HATCH! PROGRAM event » Maximum advertisement exposure in all of HATCH! Communication Materials » Recognized as National Corporate Sponsor » Access to all of HATCH! PROGRAM database » VIP Passes to all of HATCH! PROGRAM Events » Special mention in all of HATCH! Media Articles » Exclusive articles written by HATCH! PROGRAM for promotion purpose
Golden Egg Sponsor - USD $5,000 » Number TWO priority at all of HATCH! PROGRAM event » High advertisement exposure in all of HATCH! Communication Materials » Recognized as Golden Egg Sponsor » Access to all of HATCH! PROGRAM database » VIP Passes to all of HATCH! PROGRAM Events
Silver Egg Sponsor - USD $3,000 » Number THREE priority at all of HATCH! PROGRAM event » Medium advertisement exposure in all of HATCH! Communication Materials » Recognized as Silver Egg Sponsor » Access to all of HATCH! PROGRAM database » VIP Passes to all of HATCH! PROGRAM Events
Bronze Egg Sponsor - USD $1,000 » Number FOUR priority at all of HATCH! PROGRAM event » Low advertisement exposure in all of HATCH! Communication Materials » Recognized as Silver Egg Sponsor » VIP Passes to all of HATCH! PROGRAM Events
THANK YOU
PROGRAM