HARYANA –An Example of New vision in Agriicultural

Marketing,Planning and Designing.

A Presentatio

n by:H.S.A.M.Boa

rd

Sh. B.S. Hooda Our Hon’ble C.M.

Sh. H.S. Chatha, Our Hon’ble A.M.

Sh. S.L.Batra, Our Hon’ble Chairman

33

Haryana - A ProfileSn Item At Present

1Population (0’00’000) 211.44

(2001 Census)

2 Census villages electrified (no.) All

3Census villages with safe drinking water (no.)

All

4 Villages connected with road (no.) All

5Cultivable Area of Total Area( 44.02 Lakh Hectares)

86.3%

6Area under assured irrigation over net area sown

82.3%

7 Literacy Rate 69%

8 Food grain production in Lakh MT 153.08

4

Haryana - Granary of India

Mainly grain producing state.

Basmati Rice is the pride production of the State.

86.3% land cultivatable, Cropping intensity 182.39%, 82.3%

land stands irrigation facility provided.

Haryana Stands 3rd in Mushroom and fourth in flower production

and 10th in Green (food/ vegetable) production.

About Us• Marketing Board was constituted in August, 1969 with an aim to

create a strong and efficient marketing infrastructure by setting up modern markets for marketing Grain and Greens.

• The primary objective was/is to set up a marketing infrastructure for better regulation of the purchase, sale, storage and processing of agricultural and Horticultural produce.

• We have set up 106 principal market yards, 180 Sub yards and 178 Purchase Centers in the entire state leaving only 8 Km. distance from farm/field.

• We are engaged in multifarious activities for farming community and rural development such as constructing / modernizing agricultural/horticultural marketing infrastructure, warehousing, cold storage, rural roads , rural stadiums, model villages and especially a cool chain ripening chambers/sorting grading and Packing Facilities throughout the state.

About Us - Contd..

• We are setting up a Terminal Market in National Capital Region at Gannaur (Distt. Sonepat) on the NH-I about 40 Km. from Delhi on a area of 500 acres with an estimated cost of Rs. 500 crore for which land stands almost acquired.

• We are setting up Timber Market at Yamuna Nagar, Rohtak and Sonepat.

• We are earning approx Rs. 400 crores per annum, which is likely to increase at the pace of 20-30% annually.

Our Vision

“Our vision to bring ample number of opportunities and to set up efficient and knowledge based marketing systems and services to increase the net income in the agriculture segment. Thus, building a prosperous, progressive and proud farmer.”

Our Mission…To set up efficient marketing services .

To develop post harvest management infrastructure with

forward and backward linkage.

To integrate and professionalize delivery of agricultural

services to arrange better value for the farmer's produce.

To facilitate diversification of crops and to encourage for

judicious and profitable use of land.

To introduce knowledge and technology based solutions.

To develop quality control and standards in

agriculture/Horticulture Sector.

To introduce processing for all types of

Agriculture/Horticulture produce to add value and to reduce post

harvest losses (25% to 40%).

Physical Infrastructure - A broad view Principal Market Yards: 106 Sub-Market Yards: 180Purchase Centres: 178Roads Constructed: 12,000 kms

(in order to provide proper access to

the Markets to the farmers)

• Fruit & Vegetable Markets: 30• Fodder Markets: 25 • Special Markets -Wool 1• Cotton Markets

33• Special Commodities Hubs 05

Agricultural Produce In Lacs M.T.S.no. Crop 2007-08 2008-09

1 Wheat 10236 10330

2 Rice 3613 3298

3 Cotton 1885 1858

4 Oilseed 619 1089

5 Bajra 1161 1079

6 Sugarcane (gur) 886 1050

7 Guar 395 360

8 Gram 54 150

9 Barley 120 135

10 Pulses 48 74

11 jowar 39 41

12 Maize 37 24

1111

Horticulture ProduceFruits Area

(Ha)% of

Fruit. Area

Production (MT)

% of Fruit. Prod.

Productivity

(MT/Ha)

Mango 9009 23.54 69355 27.03 7.7

Guava 7237 18.91 48780 19.01 6.74

Citrus 11500 30.05 51395 20.03 4.47

Ber 3855 10.07 36829 14.36 9.55

Grapes 129 0.34 1356 0.53 10.51

Aonla 2489 6.5 10900 4.25 4.38

Chiku 898 2.35 5500 2.14 6.12

Others* 3156 8.25 32441 12.64 10.28

Totals 39132 100 256556 100 -

•Includes Pear, Peach, Plum, Papaya & Banana etc.•Productivity against matured orchards.•Source Horticulture Department

Seeking to emerge as a major producer of fruit and vegetable.

Enduring to increase horticulture production by taking advantage of Good Canal Network/rainfall/soil conditions and hardworking peasantry, Conducive environment.

Gearing up to Exploit export potential - proximity to Delhi - International Airport – 6 Air Strips in the State

Total fruits, vegetables and other horticulture production in the state is around 41.72 lakh MT with an area coverage of 3.57 lakh Ha

Targets in Horticulture Sector.

* Source Horticulture Department

Horticulture .. contd… Main vegetable crops Potato, Onion, Tomato, Cauliflower,

Carrots, cucurbits, Mushroom, Leafy , Root Vegetables and Babycorn – Main Fruits are Kinnow, Mango, Guava, Ber, Aonla.

About 39,132 hectares land is under orchards like malta, Kinnow, mausami, ber (Indian Jujube), Guava and Mangoes - Plantation in 12,000 Ha made during last 3 years.

About 3,57,000 Hectares of land is under Horticulture production which is around 5.5% of the total cultivable area in Haryana.

In country, the Haryana’s share in Fruit & vegetable production is 3.5% * Source Horticulture Department

1. To increase horticulture production and reduce perishability for post harvest management and value addition.

2. To establish cool chain / ripening chambers/ grading & packing facilities.

3. To introduce Market intervention schemes to safe-guard the interest of farmers.

4. To form Co-operatives as a tool to negotiate the interest of farmers.5. To develop Processing Plants & Marketing infrastructure in such a

way that demand and supply are fully met without any ups and downs .6. Marketing intelligence to seminate price information with such a

pattern that a national grid of fruit and vegetables is formed. 7. To decongest market yards and reduce gluts and modernization

thereof.8. Waste disposal / waste management system through Vermi compost

and Bio-Mass power plants.9. To Computerize all principal/Sub yards.

Thrust Areas

1. Contract Farming introduced in the state by amending the PAPM Act in aug,2007 Four Companies , Namely have taken up the contract farming :-

1. M/S SKOL Brewaries Pvt.Ltd. : 2300 Acres. 2. HAFED, Panchkula. : 6000 Acres

3. United Brewaries Pvt. Ltd.Patiala.:10000 Acres 4. M/S Techno Agri. Sciences. : Nil (In Process)

2. Export Promotion Policy :- The Board has launched export promotion policy which seeks to provide technical and financial assistance to the farmers for upgrading the quality of produce and to take up value addition activities. It promotes formation of

grower’s groups/ societies for this purposes. An Export Promotion Council is also proposed to be created.

3. Farmer’s Marketing Assistance Scheme :- Scheme has been formulated recently to adopt practices for value addition. Under this scheme ,assistance for

grading/sorting and packing material and transportation is provided.4. Setting-up of Lab Facilities :- In order to increase competitiveness of the grower’s

produce, a network of labs for quality testing certification is being created through out the State.

5. Haryana Farmers are being sponsored to different Countries like China and Israil for having better marketing awareness.

….Contd..

Strategies adopted

5. Assisting Farmers to bring more area under horticulture crops with cluster approach..

6. Encouraging farmers to take advantage of NHM subsidies for setting up Orchards & plantation,

Nurseries, green houses &plastic tunnels, Community tanks & micro irrigation

pack houses and cold storage.7. Setting up post harvest management solutions an quality testing

labs.8. Setting up of Agri-business information centers, Agri clinics and

Plant health clinics.9. Acquainting farmers with the latest technologies.

10. Developing horticulture crops with latest high yielding varieties – Kinnow, Potatoes.

11. Optimizing irrigation water usage through drip irrigation.12. Imparting training on different aspects of such as cultivation, grading

and packing, processing and storage of agricultural/horticultural crops.

Strategies adopted –Contd..

1. Lack of proper grading, sorting, cleaning, sanitation and handling lines.

2. Lack of cool chain and long delays without cooling.3. Lack of farmer awareness and good farm practices.4. Lack of collection and storage facility at farm gate.

5. Losses due to Packing and Packaging Material.6. Storage and Transportation Losses.

7. Use of inappropriate chemicals or misuse of registered compounds in ripening and field activities etc.

8. Poorly implemented quality grades and standards.9. Improper parking place and movement in market

yards.10. Lack of Quality Retention.

Hurdles we are facing:-

Establishing a world class Terminal market at Gannaur (distt. Sonepat)

, near Delhi on NH1 for fruits & vegetables for catering to North India.

Establishing International Flower market and Auction house at Gurgaon,

near Delhi on NH8 for catering to whole of north region.

Establishing 6 Agro Malls at six prime stations in the State

Working for setting up of pack houses with grading, sorting, cool chambers

and ripening facilities in 11 centers/ Ten completed or nearing completion

and another 17 planned.

Setting up 100 nos. collection centers for horticulture production planned.

Establishing Agri-business knowledge centers in every market for

market/production related information .

Constructing Wholesale Air Conditioned Fruit & Vegetable Market at

6 stations

Major Projects in hand:

Terminal Market : It’s a destination where horticulture produce of the region will finally arrive from the farmers for its sale to the consumers end . This Market will be equipped with all the latest

modern marketing infrastructure to handle the bulk supply and shall reduce post harvest losses to a bare minimum. All the

facilities and services will be available here as are available in Rungis Market of France.

Gannaur Terminal market :

Terminal Market at Gannaur

•Situated at NH1 within NCR region, Delhi – A huge consumption market and export base.

•Designed to handle production of northern region•An alternate to Delhi-Azadpur market.

•Area earmarked : Approx 500 acres•Will serve nearby states of J&K, Himachal Pradesh,

Uttranchal, Uttar Pradesh and Punjab etc.

Our Planning

• Auction Halls : 3 Nos (Each with a capacity of 100 participants).

• Receiving Areas ( Air-conditioned) : 3 Nos, each measuring 200’X300’.

• Viewing Galleries• Grading Packaging halls : 3 Nos, each measuring

100’X200’ equipped with vegatable, onion, potato, tomoato, apple and citrus fruits

• Cold Stoages : Vegatables - 2000 MT, Fruits - 1000 MT, Pre – Coolers - 50 MT, Ripening Chambers - 500 MT,

Potato - 10000 MT, Onion -10000 MT.

Proposed Facilities at Gannaur

• Parking and Transport Areas covering 20-30 acres.• 200 Traditional Shops for Wholesalers each measuring 25X65

Sq Feet.• 20 big plots for Cool Chain each measuring 1 acre – for

institutions and corporate.• 110 shops for Organic Food Section each measuring 5X10 Sqm.

• 110 shops for Farmer’s and Retail Market each measuring 5X10 Sqm.

Proposed Facilities at Gannaur cont..

• Business Park / Import/ Export House / A.C Market covering.

• Palletization / Racking System and Mechanical Conveyor belt

• Waste Disposal Bio-mass & Vermi compost.

• Water Works.

• Electrification and lighting

• 8 Canteens and Food Plaza

Proposed Facilities at Gannaur cont..

• Administrative Building.

• Rest House

• ABIC & Commodity Exchange Centre

• Quality Testing Laboratory.

• Electronically controlled gates and Weigh

Bridges.

• Banks / ATM’s

Proposed Facilities at Gannaur cont..

1. Building and Civil Work

Rs.122.58 Crore

2. Machinery, Equipment etc. Rs. 57.70

Crore

3. Total Cost Rs. 180.28 Crore

DETAILS OF WORK

Mewat is within the vicinity of National capital and Gurgaon which is a huge consumption market and has connectivity with the

International Airport Delhi. This area has a high potential in terms of horticulture growth and through this market we can tap

production of nearby state Rajasthan also. The state government is offering special incentive to this area with a commitment to deliver

social and economic justice to the backward and underprivileged section of the society/ farmers in Mewat. This market will achieve

the social goal and will also boost the economy of this backward area. The Central Govt. / Planning commission have also laid

special emphasis on annual plans with a view to provide education, enhance their economic power along with social upliftment with a

holistic approach.Mewat Fruit & Vegetable Market: •Commodity hubs and Cold Storage facilities equipped with Grading / packing lines.•Covered platforms/ shops and individual platforms.•Services such as water, lighting and sanitation etc.

Modern Fruit & Vegetable Market at Mewat

The following Mandis have been selected to be developed into Commodity Hubs cum Pack Houses considering their production and location:-

Yamunanagar is the most fertile and well irrigated district falling in Yamuna Basin and has a high potential of Horticulture production. The

District has the highest production of mangoes and touches Uttranchal, a major Horticulture producing state.

(2) Timber Market is being developed at Yamuna NagarFaridabad : A densely populated city having border with Delhi. It is the

first industrial estate of the state. High profile population allows it to become a huge consumption market for horticulture production.

Ambala : Good fertile land allows it to become a good producing area. It is also an industrial estate and cantonment area. A Highly densely populated

city results into a good consumption market. It is located near UT, Chandigarh.

Jind : It is a centrally located city of the state and has a potential of growth in horticulture production. It is well connected to the national

capital through rail and national highways.

Background – 17 Proposed Marketing Infrastructure

Pehowa(Distt. Kurukshetra) : It is situated on the Divine Saraswati river having abundant ground water which makes it

the best tubewell irrigated area. Presently, wheat, rice and potatoes are grown here and diversification is possible through

such facilities.

Indri(Distt Karnal) : This is most fertile area of the state and a lot of tomatoes are grown here and it can emerge as a tomato

hub along with other horticultural crops. It is situated on NH1.Bhiwani : Partly irrigated and partly barren land, we can

exploit this district for organic horticulture farming. A lot of tomatoes and cucurbits are grown in this district. It is well

connected to Delhi. Ideally suited for drip irrigation through tanks as envisaged under N.H.M. projects.

Rewari : It is situated within NCR region and it is gateway to Rajasthan & Delhi and has high potential of growth of

horticulture production and access to consumption market such as Gurgaon and Delhi.

Background – 17 Proposed Marketing Infrastructure cont..

Sirsa : District Sirsa is known for its citrus fruits such as Kinnow and Malta, which are being grown there since 1950’s.

NHM has given special incentive to district for citrus promotion and most of the state’s Kinnow is grown here. It is a good

vegetable producing area.Fatehabad : A highly fertile district and has high potential for

horticulture growth and is situated on NH10.Bahadurgarh ( Distt. Jhajjar) : This town is part of National capital region and most of the farmers are already engaged in

vegetable production and they are going to Delhi for its sale.

Kurukshetra : The city is well connected to the state and national capital. The land is highly fertile and lot of vegetables & potatoes

are grown here. Indri : A highly fertile area and it is known for its tomato

production and has high potential for the growth of other vegetables also.

Background – 17 Proposed Marketing Infrastructure cont..

Badal (Distt. Bhiwani) : This is also a major producing area of tomatoes and the soil condition of the area allows it to become the

best for horticulture production along with citrus cultivation.Yamunanagar : This is a mango specific hub to cater to the demands

of mango growers.

Tohana (Distt. Fatehabad) : A highly fertile area and lot of vegetables are grown here and is well connected to Delhi & Punjab

through rail and road network.Gohana (Distt. Sonepat) : It is known for its horticulture production and Safal market is already sourcing the vegetables from this area. It

is situated within the NCR region

Farukh Nagar (Distt. Gurgaon): It is within the vicinity of Gurgaon city, which is known as the best destination for corporates resulting

into a huge consumption market. Also population of Gurgaon has risen tremendously during the preceding years and most of the vegetables

are brought here from other states to fulfill the demand.

Background – 17 Proposed Marketing Infrastructure cont..

A view Of Air Conditioned Agro Mall,Panchkula

Our Designing

31

Pack House – Front View

Pack House – Rear View

Grading Line

A view of latest infrastructure

Power Station

Abub Shaher (Sirsa)

3232

A view of latest infrastructure Abub

Shaher (Sirsa)

33

Banana Ripening Chamber - Rohtak

33

34

SHAHBAD – Potato Grading Line

35

Marketing Infrastructure – Karnal Mandi

36

WHOLE SALE APPLE MARKET,PANCHKULA

( Under Construction)

AC Fruit & Veg. Market

Apple Market

37