Page 9 Use of the Logo

1.4. Use of the Logo1.4.1. Use of the Landscape Logo

Black and white positive variant. 100% black and 35%black are used.

Colour negative. Sea-green is replaced by white.

Black and white negative variant. 100% black and 35%black are used.

Colour negative. Sea-green is replaced by white.

Contour or bitmap version. Used in case of black andwhite documents (payment orders, fax letterheads, etc.),engravings, textiles, etc.

1.4.2. Use of the Portrait Logo

Black and white positive variant. 100% black and 35%black are used.

Black and white negative variant. 100% black and 35%black are used.

The bitmap version.Used in b/w documents (payment orders, fax letterheads,etc.), engravings, fabrics, etc., and in case of printedadvertisements with limited number of colours.

Page 10 Protected Area

1.4.3. Protected Area

The so-called “protected zone” must always surround thelogo, which on its sides is of the same width as the letterH in the used logo and at the top and bottom is of thesame height as the letter H.

Landscape logo

Portrait logo

1.4.4. Minimum Size of the LogoIn case of the smallest reproduction of the logo the wordHansa may never be smaller than 19 mm. The samerequirement applies both to the landscape and theportrait logos.

Text and photos must never be putcloser to each other than theheight of letter H in the logo.

19 mm

In case the portrait logo is used, the “protected zone” isformed on the sides when letter H of the logo is turned90 degrees.

ExceptionThe protected area is not required on:• some transaction forms where the rules set forth

above will not be observed• ATM valguskastidel• lisaviitadel• kontorite välireklaamides

Landscape Logo with Payoff

Head mõtted saavad alati teoks

Page 11 Wrong Use of the Logo

1.4.5. Wrong Use of the LogoThe logo may never be used on photos, conflictingbackgrounds or combinations of the examples shown onthe right.

The proportions or design of any logo may not bechanged. Always use the originals on the CD.

The logo may not be lying transversely to the mainsurface and text.

In case problems occur which have not been dealt with inthis handbook, please contact the Distribution Division ofHansabank.

The logotype of Hansabank may never be used without thepicture.

The picture of Hansabank may never be used on its own.Exceptions are possible in materials concerningadvertising and events.

Page 12 Colours

1.5.1. Main Colours of HansabankThe main colours of Hansabank areorange and sea-green.

Orange:in process colours C 0,0; M 69,0; Y 100,0; K 0,0

PMS 1665 C in the Pantone colour scale.

Sea-green: in process coloursC 100,0; M 0,0; Y 0,0; K 51,0.

PMS 3025 C in the Pantone colour scale.

Orange is used only in the logo and thesplit-bar, sea-green may be used on allsurfaces.

1.5. Hansabank ColoursThis stylebook has been printed in CMYKprocess colours and does not give theexact expression of the colours.

PMS 1665 C

PMS 3025 C

C 0.0M 69.0Y 100.0K 0.0

C 100.0M 0.0Y 0.0K 51.0

Page 13 Additional Colours

1.5.2. Additional Colours of HansabankThe following additional colours may be used in addition tothe main colours:

PMS Cool Gray 8PMS 660 CPMS 194 CPMS 3025 CPMS 124 CPMS 612 CPMS 515 CPMS 563 C

The additional colours may be used on all surfaces either in100% or in reduced per cent.The minimum per cent in the use of a colour is 5.

Example of the percentage of additional colours

PMS 194 C

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 5%

PMS cool gray 8

PMS 660 C

PMS 194 C

PMS 3025 C

PMS 124 C

PMS 612 C

PMS 551 C

PMS 563 C

C 0.0M 27.5Y 100.0K 6.0

C 0.0M 0.0Y 100.0K 18.5

C 43.0M 0.0Y 27.5K 6.0

C 100.0M 0.0Y 0.0K 51.0

C 0.0M 91.0Y 56.0K 34.0

C 91.0M 60.0Y 0.0K 0.0

C 0.0M 0.0Y 0.0K 35.0

C 30.5M 0.0Y 0.0K 15.0

Page 14 Logo on additional colours

1.5.2.1. Use of the Logo on Additional ColoursWhen used as the background of the logo the additionalcolours divide into 3 groups.

Group I. Always in the positive variant, in the extent of theentire scale.

Group II. Always in the negative variant, background colourused only in 100%.

Group III. The use of positive and negative variants onthese colours is prohibited.

Colour positive – logo may be printed on colour PMS 551 C.

Colour positive – logo may be printed on colour PMS 563 C.

Colour positive – logo may be printed on the permittedcolours in the extent of 20-100% of the scale. Example 20%PMS 563 C.

Colour negative – logo may be printed on colour PMS 660 C.

Colour negative – logo may be printed on colour PMS 3025 C.

Colour negative – logo may be printed on colour Cool Gray 8.

Colour negative – logo may be printed on group II colours inthe extent of 5-25% of the scale. Example 25% PMS 3025 C.

The logo may not be printed on colour PMS 124 C.

The logo may not be printed on colour PMS 194 C.

Colour positive – logo may be printed on colour PMS 612 C.

Page 15 Split-bar

Split-bar is the feature that supports theidentity of Hansabank and the use ofwhich is recommended in alladvertisements, printed materials andother media where the logo is used.

The split-bar is always in proportion withthe size of the used logo and the height ofthe split-bar may not exceed the height ofthe small character in the logo.

The split-bar consists of the colours ofthe Hansabank logo: orange and sea-green, whereas the orange colour isalways on the right and sea-green on theleft. Depending on the background, theright side of the split-bar may also beused in white.

On black and white surfaces sea-green isreplaced by black and orange by 35%black.

In case the logo is b/w, the split-bar isalways b/w.

In case the logo is negative, the split-bar

is always negative.

The minimum distance between the logoand the split-bar must equal the height ofletter “H” in the logotype.

1.5.3. Use of the Split-bar, Logo andAdditional Colours

Page 16 Split-bar

Wrong Use of Additional ColoursSplitting the logo in such a manner isprohibited.

The logo may be used as follows:Proceeding from the duality of theHansabank logo, the split point of thelogo on a white background mustcoincide with the split points of thesplit-bar and the additional colours.

The logo may also be printed next to thesplit point of the colours.

Split point

Page 17 Split-bar

Asset Management

Use of the Split-bar with Logos ofSubsidiaries

In case the logo of a subsidiary is used,the distance between the logo and thesplit-bar must be at least four times theheight of letter “H”.

Asset Management

Wrong use of the split-bar

Page 26 Stationary

2.2.1. Hansabank Stationery

Shown 80%

AS Hansapank

Liivalaia 8

15040 Tallinn, Estonia

Reg code 10060701

Phone +372 631 0310

Fax +372 631 0410

S.W.I.F.T.: HABA EE 2X

www.hansa.ee

The splitting place of the logo shows both the right margin of the text and the splitting point of the split-bar

Height of H (security zone) between logo and address

Paragraph marked by one

spacing line

Three spacing lines before

signature line

Folding line

20 mm

43

mm

75 mm11 m

m

23 mm

Interstate Regular 7/14

Mr Toomas TuliCYO “Eagle”Piiri 7-210152 Tallinn

November 20th 1999 No 0024000-080/

Dear Mr Tuli

Thank you for your letter where you introduced the program and future activities of Children and Youth Organisation “Eagle”.

It is good to see that not only kindergartens and schools deal with children and young people. Children’s and young people’s organisations and other undertakings of the same kind are the ones who help to change the attitude of the society by making people think of the real values – family, children, education.

Hansabank Ltd has regulated and ratified the areas it sponsors and its sponsoring principles very clearly, because for understandable reasons it is not possible to support everyone who is in need. According to the sponsoring principles of Hansabank, the bank supports mostly such areas of society that need help most. The sponsoring activities of the bank are focussed on the social sphere, which mainly concerns children who have lost their parents and families with several children. Support of the economic education of children is also important for us.

Even though your initiative does comply with the sponsoring priorities and principles of the bank, it is impossible for us to support your worthy cause at the present time.

Yours sincerely

Kalle KaasikPublic Relations Manager

Katrin Karu +372 613 1676

Page 37 Press Release

Double height of H (security zone) between logo and block of information

70 mm

20 mm

23 mm

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oo

lbo

ok

14

/20

PRESS RELEASEJuly 28, 199912.00

CONSOLIDATED ECONOMIC RESULTS OF HANSABANK IN FIRST HALF OF THE YEAR

Ce

ntu

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ch

oo

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ok

12

/14

20

mm

The consolidated net profit of Hansabank in the first half of 1999 was 390.0 million Kroons. The balance sheet volume of the Group as of June 30 amounted to 30.88 billion Kroons. The financial results achieved in the first half of the current year were affected by the stagnating macroeconomic environment in all Baltic States.

The consolidated balance sheet volume of Hansabank increased 11.5% to 30,883.0 million Kroons in the first half of 1999. The increase stemmed from increase in the volume of two main sources of financing, customer deposits and loans taken from other financial institutions. Assets have increased 15.1% in a year (pro forma).Increase in the deposits of the Group was rather modest in the first quarter and reached only 4.7%. There was a noticeable leap both in Estonia and Latvia in the second quarter as a result of which deposits increased a total of 14.6% to 16.9 billion Kroons in half a year. All of the increase proceeded from call deposits whereas the volume of term deposits decreased. When the increase in the volume of term deposits continued in the first months of the year due to high interest rates, then in the conclusion of the first half of the year their volume decreased as a result of a considerable decline in interest rates by 3.4% to 4.51 billion Kroons. At the same time the volume of call deposits increased 23.0% to 12.39 billion Kroons. In one year the deposits of Hansabank have increased 46.2% (pro forma). As of June 30, the market share of Hansabank according to deposits was 55% in Estonia (69.9% of the deposits of private persons) and 13.2% in Latvia. The volume of loans taken from other banks increased 26.8% to 5.15 billion Kroons in six months. In January Hansabank withdrew the second part (600 million Kroons) of the syndicate loan signed in December and in June Hansa Capital received the first part (470 million Kroons) of the 626 million Kroon syndicate loan. The volume of the given liabilities has decreased 2.0% (pro forma) in one year.The volume of bonds issued by the third largest source of financing decreased 17.9% to 1.68 billion Kroons in the first half of the year. Annual decrease 29.9% (pro forma). Total external capital increased 12.1% to 25.83 billion Kroons in the first six months of the year. Annual pro forma increase was 7.5%.The equity capital of the Group increased mostly on account of earned profit in the first half of the year and reached 4.59 billion Kroons on June 30. At the end of the period the capital adequacy (without unaudited profit) of the Group was 19.61% (Tier Õ 17.42%) and of the bank 19.52% (Tier Õ 17.36%).

Mart TõeleidAnalyst+372 613 1569

2.8. Press Release

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Page 38 Fax Letterhead

Liivalaia 8

15040 Tallinn

Estonia

Phone +372 631 0310

Fax +372 631 0410

www.hansa.ee

20 mm

70 mm

15 mm20 mm

23 mm

Inte

rstate

Re

gu

lar 9

/20

.4

Interstate Bold 10pt

Interstate Bold 9/20.5Century Schoolbook 11/20.5

To: Toomas Tuli

Company: Kotkas Date: 30 September 1999

Fax no: +372 633 3444 Phone: +372 633 3555

From: Kalle Kaasik

Fax no: +372 613 1131 Phone: +372 613 1132

Company: Hansabank

Re: Letter Pages: 1 incl this

FAX MESSAGE

Double heig(security zobetween logaddress

The bar musof same heismall lettersthe logo

Dear Mr Tuli

Thank you for your letter where you introduced the program and future activities of Children and Youth Organisation “Eagle”.

It is good to see that not only kindergartens and schools deal with children and young people. Children’s and young people’s organisations and other undertakings of the same kind are the ones who help to change the attitude of the society by making people think of the real values – family, children, education.

Hansabank Ltd has regulated and ratified the areas it sponsors and its sponsoring principles very clearly, because for understandable reasons it is not possible to support everyone who is in need. According to the sponsoring principles of Hansabank, the bank supports mostly such areas of society that need help most. The sponsoring activities of the bank are focussed on the social sphere, which mainly concerns children who have lost their parents and families with several children. Support of the economic education of children is also important for us.

Even though your initiative does comply with the sponsoring priorities and principles of the bank, it is impossible for us to support your worthy cause at the present time.

Yours sincerely

Kalle KaasikPublic Relations Manager

Katrin Karu +372 613 1676

2.9. Fax Letterhead

Shown 80%