Hans Poulis President & CEO European Promotional Products Association.
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Transcript of Hans Poulis President & CEO European Promotional Products Association.
Hans PoulisHans Poulis
President & CEOPresident & CEO
European Promotional Products European Promotional Products AssociationAssociation
EPPA Country MembersEPPA Country MembersRepresenting approx 10.000 companiesRepresenting approx 10.000 companies
GermanyGermany
The NetherlandsThe Netherlands
SpainSpain
FranceFrance
ItalyItaly
TurkeyTurkey
AustriaAustria
SwedenSweden
United KingdomUnited Kingdom
BelgiumBelgium
GreeceGreece
EPPA - HistoryEPPA - History
Eppa is established as the foremost association Eppa is established as the foremost association representing the European promotional products industry representing the European promotional products industry as a wholeas a whole
Our industry represents € 15 billion turnover Our industry represents € 15 billion turnover in EU yearly!in EU yearly!Eppa is uniting the most important market participants Eppa is uniting the most important market participants and their associationsand their associations
Eppa enhances networking opportunities between its Eppa enhances networking opportunities between its
membersmembers
EPPA - AimsEPPA - Aims
Increase professionalism in our business Increase professionalism in our business with:with:
Database European business statistics Database European business statistics
Legislation productsafety & environmentLegislation productsafety & environment
Communication & InformationCommunication & Information
Building our image constantlyBuilding our image constantly
EPPA & RussiaEPPA & Russia
Europe needs Russia as much as…Europe needs Russia as much as………Russia needs EuropeRussia needs EuropeSharing our knowledge to inform the Sharing our knowledge to inform the users: users: * professional * professional * efficient* efficient* environmentally friendly* environmentally friendly* socially conscious * socially conscious
Our IndustryOur Industry
Giving presents is one of the oldest human Giving presents is one of the oldest human behaviours, but has been professionalized behaviours, but has been professionalized since 1950, when postordering became since 1950, when postordering became popular.popular.Ofcourse the world famous Fabergé Ofcourse the world famous Fabergé Easter Eggs are much older!Easter Eggs are much older!Around 1990 businesses started asking for Around 1990 businesses started asking for strategic pp-consultantsstrategic pp-consultantsCreativity becomes importantCreativity becomes important
Why using promotional products?Why using promotional products?
Eppa Survey shows:Eppa Survey shows:Top 10 items people keep on their desk:Top 10 items people keep on their desk:
1) Pens1) Pens
2) 2) CalendarsCalendars
3) Mousemat3) Mousemat
4) Post-it notes4) Post-it notes
5) Mug5) Mug
6) 6) PencilsPencils
7) 7) Desk padDesk pad
8) Calculator8) Calculator
9) Diary9) Diary
10) Notebook10) Notebook
Top 3 reasons why people keep Top 3 reasons why people keep promotional itemspromotional items
1.1. Usefulness (89%)Usefulness (89%)
2.2. MemoriesMemories
3.3. Value of itemValue of item
82% will keep an item and shall not 82% will keep an item and shall not give it away.give it away.
Position in marketing mixPosition in marketing mixSurvey in Eastern Europe shows:Survey in Eastern Europe shows:
Business gifts score by far best as Business gifts score by far best as advertising mediumadvertising medium
People gladly welcome our products or at People gladly welcome our products or at least find them usefullleast find them usefull
Commercials, email-campaigns, banners, Commercials, email-campaigns, banners, billboards will not stay in people’s mind! billboards will not stay in people’s mind!
Case: Nike & Thierry HenryCase: Nike & Thierry Henry
ResultsResults
Sold: Sold: 5.300.000 sets 5.300.000 sets
Price: Price: € 2.00€ 2.00
Total Turnover:Total Turnover: € 10.600.000€ 10.600.000
Costprice:Costprice: € 1.400.000€ 1.400.000
Mediabudget:Mediabudget: € 2.000.000€ 2.000.000
Charity:Charity: € 7.200.000€ 7.200.000
Facts for entering long-term memoryFacts for entering long-term memory
EmotionEmotionPersonal relevancePersonal relevanceInformation lengthInformation lengthNumber of sensoric input channels: Number of sensoric input channels: * Cumulative effect* Cumulative effect* Different characters of conviction* Different characters of convictionIntensity of stimulation of the brain hemispheres:Intensity of stimulation of the brain hemispheres:
* Lingual and visual * Lingual and visual * Rational and emotional* Rational and emotional
Case: FiFa WorldCupCase: FiFa WorldCup
BeessiesBeessies from Albert Heijn from Albert Heijn
Sold: Sold: 31.000.000!! 31.000.000!!
Within:Within: 2 ½ weeks2 ½ weeks
When:When: € 15 shopping you receive € 15 shopping you receive one piece one piece
Turnover: increase 7%
Communication and expectation Communication and expectation
Why you need a professional Why you need a professional partner to supply promotional partner to supply promotional
productsproducts
But where do we leave the waste?But where do we leave the waste?
Eco products are a challenge Eco products are a challenge but also a chancebut also a chance
strong messagestrong message
responsibilityresponsibility
The position of the Promotional The position of the Promotional Product is unique just like the Product is unique just like the
receiver!receiver!
Thanks for your attention.Thanks for your attention.
Hans Poulis, President EPPAHans Poulis, President EPPA