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Transcript of Promotional Products

  • 1.ThePower of Promotional Products Maximize TheirProven Effectiveness forYourBusiness Needs ThePower of Promotional Products PPAI 2007

2. Do you remember

  • How ayellow wrist bandraised awareness and money for cancer research?
  • Thatt-shirtyou stood in line to get at the radio station?
  • Themugyou use, with the name of your favorite specialty shop where you buy your morning coffee?
  • When one fast food restaurant sold out of kids meals because of abean bag toy ?

You remember them, and so do others! 3. Useful or decorative items designed to promote a company, product, service, event, meeting, program, etc. Promotional Products? 4. Therecallpower of promotional products was measured in a survey conducted for PPAI * the nonprofit trade association for the promotional products industry. People Remember! * Promotional Products Association International 5. Business travelersat Dallas-Fort Worth International Airport were interviewed.More than71 percentof the business travelers indicated they had received at least one promotional product in the last 12 months. People Remember! 6. Three out of fourrespondents ( 76 percent ) were able to recall the name of the advertiser who gave them the promotional product.People Remember! 7. This wasmuch betterthan their ability to recall the name of an advertiser from a print publication they had read in the past week ( 53.5 percent ). People Remember! Proven Results! Dontyouwant to tap into that powerful recall? 8. Promotional Products: Key To Integrated Marketing

  • A 2006 study of 18-34 year olds measured the effectiveness of promotional products compared to TV and print.
  • Participants were exposed to advertising via a television commercial, print ad and promotional product to measure consumers preferred medium for gathering information about a product or brand.

9. Maximum Impact With Products

  • Adding a promotional product to the media mix generatedfavorable attitudes toward the ad in all cases(up to 44%).
  • The use of a promotional product alone achieved maximum impact, up to69% toward increasing brand interestand84% in creating a good impression of the brand .

10. Examine this advertising medium

  • Terminology
  • Size/scope of the industry
  • Applications
  • Effectiveness
  • Advantages

11. Examine the medium

  • Premiums
  • Incentives
  • Business/Corporate gifts
  • Awards
  • Prizes
  • Commemoratives

Promotional Products also include : Terminology: 12. Size of the industry: Examine the medium More than $19.4 billion Source:Promotional Products Association InternationalSpending on Promotional Products in 2007 13.

  • Increase repeat business
  • Boost trade show traffic
  • Encourage customer referrals
  • Build employee retention
  • Develop brand recognition
  • Increase customer loyalty and goodwill

Research shows that theplannedandtargeted use of promotional products can: Examine the medium Applications: 14. The value of promotional products is in their ability to carry a message to a well-defined target audience.Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many timeswithout added cost to the advertiser. Examine the medium Effectiveness: 15.

  • Flexible
  • Tangible and long-lasting
  • Impact is easily measured
  • Higher perceived value
  • Complements targeted marketing and other advertising media in a campaign

Promotional products provide practical and proven solutions toyourbusiness challenges Examine the medium Advantages: 16. Come To Your Senses!

  • Promotional products are the only media that engage all five senses:
  • Sight
  • Sound
  • Smell
  • Touch
  • Taste

17. Four Steps to Maximize Their Effectivenessfor Your Business Needs Promotional products! 18. Identify your goals/objectives

  • What kind of response am I looking for?
  • What do I want to accomplish?
  • What are all my product options?
  • How much do I have to spend on the products?
  • At what point will the response justify the budget?

STEP 1: Release the Power 19. Enlist the expertise ofa qualified promotional consultantSTEP 2: Release the Power 20. Why use aPromotional Consultant?

  • Beyond just selling products
  • Vast product resources
  • Latest trends, technologies and processes
  • Experienced advice
  • Saves you money
  • Experts in the industry

Release the Power 21. Working with your Consultant, plan your overall promotional campaign STEP 3: Release the Power 22.

  • Program/campaign theme
  • Target audience
  • Intended response
  • Workable budget
  • Realistic timeline
  • Method of distribution

An overall campaign should include and incorporate at least some the following considerations: Plan your campaignIt will be important to choose/use a product that is consistent with these elements in order to achieve the best results. Release the Power 23. Establish a workable budget

  • How manydifferentitems will be needed?
  • How many of each item will be needed?
  • Who will be getting the item?
  • How many people will be getting the items?
  • Are there additional/extra costs? (set up, extra colors, shipping, taxes, rush orders, etc.)

Note:As with any important purchase, dont choose on price alone! Release the Power Plan your campaign 24. Develop a realistic timeline

  • Consultation
  • Internal decision-making
  • Development of artwork
  • Production schedule, including artwork design and set up
  • Proof approval
  • All required shipping

Release the Power Plan your campaign 25. Determine aneffectivemethod for the distribution of your products How you will get the products to your audience can help decide the kind of products you use, the material used to make the productand could affect the price of the product. Release the Power Plan your campaign 26. Evaluate your campaign results

  • Did you meet your goals?
  • What worked?What didnt work?
  • Did you accomplish anything you had not expected or planned on?
  • How can you improve the next campaign?
  • What would you do differently next time?

STEP 4: Release the Power 27. Questions? Comments? Observations? ThePower of Promotional Products 28. Additional Resource: www.promoideas.org

  • Keys to a successful promotional campaigns
  • Research and industry stats
  • Proven, popular applications for promotional products
  • Award-winning case studies
  • Search engine to locate a promotional consultant in your area

Proven Results! 29. This material is the property ofPromotional Products Association International(PPAI). No part may be copied and/or duplicated without the written permission of PPAI.To request permission, or for more information, contact[email_address] ThePower of Promotional Products PPAI 2007 30. Financial Services - Dover Federal Credit Union PPAI 2007 PPAI Pyramid Award Winning Promotions 31. Shipping - Norton Lilly International PPAI 2007 PPAI Pyramid Award Winning Promotions 32. Healthcare - Hillcrest Hospital PPAI 2007 PPAI Pyramid Award Winning Promotions 33. Food and beverage - Stadium Food & Beverage PPAI 2007 PPAI Pyramid Award Winning Promotions 34. Telecommunications - Sprint PPAI 2007 PPAI Pyramid Award Winning Promotions 35. Financial - Federal Home Loan Bank of Atlanta PPAI 2007 PPAI Pyramid Award Winning Promotions 36. Healthcare - WellStar Health System PPAI 2007 PPAI Pyramid Award Winning Promotions 37. Railroad Transportation - Union Pacific Railroad PPAI 2007 PPAI Pyramid Award Winning Promotions 38. Computer Software - Adobe Systems Incorporated PPAI 2007 PPAI Pyramid Award Winning Promotions 39. Medical - Advanced Medical Resources, Inc. PPAI 2007 PPAI Pyramid Award Winning Promotions 40. Promotional Products - Image Builders PPAI 2007 PPAI Pyramid Award Winning Promotions 41. Bottled Water - Abita Springs Water Company, Inc. PPAI 2007 PPAI Pyramid Award Winning Promotions 42. Not-For-Profit - Rotary International PPAI 2007 PPAI Pyramid Award Winning Promotions 43. Non-Profit - Donor Network of Arizona PPAI 2007 PPAI Pyramid Award Winning Promotions 44. Pest Control and Yard Care - J.C. Ehrlich Co., Inc. PPAI 2007 PPAI Pyramid Award Winning Promotions 45. Healthcare - Northeast Alabama Regional Medical Center PPAI 2007 PPAI Pyramid Award Winning Promotions