Hacking Social Media: The Case of Tweeting Bra
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Transcript of Hacking Social Media: The Case of Tweeting Bra
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HACKING SOCIAL MEDIA: THE CASE OF TWEETING BRA Dimitris Savvakos, Creative Director, OgilvyOne Athens
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Advertisers should become hackers!
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David Ogilvy Richard Stallman
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Why hacking?
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Hacking = Exploring the limits of what is possible, thereby doing something exciting & meaningful
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Life Hacking / Growth Hacking
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The problem with traditional marketing
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Traditional Media = Promoting Large Budgets & Interruptive
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Social Media • Pervasive networks • Sharing of content • Democratised information
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Avalanche Effect =
Earned Media
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How can we achieve that?
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Applying the rules of hacking into your
SOCIAL MEDIA STRATEGY
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Take the Headline TestTip 1
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Is my idea worth writing about it?
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As soon as you have an idea, write it down in the same way the media would write on it.
Tip 1
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Solve a ProblemTip 2
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“The world is full of fascinating problems waiting to be solved”
Eric Steven Raymond
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Find an existing problem and try to actually solve it.
Tip 2
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Do it for RealTip 3
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They wanted to tell the world: “Look how wonderful this is. I bet you
didn't believe this could be done.” Richard Stallman
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All the campaigns that received intense media coverage, they were no fake. They did it for real.
Tip 3
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Find a Cultural TensionTip 4
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Connect with people by finding relevance to the popular culture.
Tip 4
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Summary
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(How to HACK social media).
Take the Headline Test
Find the Cultural Tension
Solve a Problem
Do it for Real
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And never forget to…
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take the
RISK
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“Your next frontier isn't to get more efficient,
it's to get more brave.” Seth Godin