Tweeting For Your Organization
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Tweeting for Your Organization
Daniel J. Lewis(“the Ramen Noodle”)
Who am I?theRamenNoodle.com
AreYouJustWatching.com
DJosephDesign.com
@theRamenNoodle
Don’t spam me, bro!
You already know thisTwitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Case studiesZappos
ComCast
Qwest
HR Block
Twitter connects real people in direct communication
It is not about how many followers
you have
Bad usesBulk-following
Nothing interesting
Not listening
Not conversing
4 best-practicesFollow real people
Be interesting
Listen to others
Engage in real conversations
Follow PeopleTwitter search (RSS)
Seesmic Desktop & Tweetdeck
WeFollow.com
MrTweet.com
Return-followingCare!
Avoid private accounts?
Being interestingNot just a news feed
Beyond the “front page”
Share funny events
Post pictures
Ask questions
Play gamesTwitPic Tuesday
Find-It Friday
Create-a-Caption
Idea/photo submissions
Offer rewards
ListeningAsk and answer
Know what people are saying
Don’t always try to defend
Respond in real conversation
ListeningNot an advertisement
Be human!
Laugh!
Encourage more community
Retweet(ability)
ScalabilityHave staff ready to manage
Remember personality
OpennessUncontrolled environment
Policies to permit openness
Tweets won’t be reviewed or edited
Stalk metheRamenNoodle.com
AreYouJustWatching.com
DJosephDesign.com
@theRamenNoodle