Engaging with Game of Thrones GAMIFICATION WORLD CONGRESS 2013

THE GAME

all-new social experiences

brand awareness

beyond the TV

publicity

PLAYER SELECT

STAGE 1

STAGE 1

STAGE 1

STAGE 1

STAGE 1

STAGE 1

STAGE 2

STAGE 2

STAGE 2

STAGE 2

STAGE 2

STAGE 2

BONUS

STAGE 3

STAGE 3

STAGE 3

STAGE 3

STAGE 3

STAGE 3

STAGE 3

SCORES

+65.000 players

uncountable interactions

brand: goal achieved

comms € impact: millions

THANKS FOR PLAYING