GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
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Transcript of GWC2013 - Arturo Castelló - PlayJugo - Beating inertia and having fun at it
Arturo Castelló | Co-founder and CEO - JUGO | @arturocastello | www.playjugo.com
Beating inertia with gamification
“Games are the
New normal”
But Why? When? How?
In the beginning was the Word
.
John 1 : 1-3
The Bible
Literature
Cinema
Newspapers
TV
Radio
What do they all share?
Cinema
Newspapers
TV
Radio
One-to-many communication model
Radio
Cinema TV
Newspapers
In the beginning was the Word
.
John 1 : 1-3
In the beginning was the Word,
and the Word was with God,
AND THE WORD WAS GOD.
.
John 1 : 1-3
The plot is the message
The rundown as the Bible
The tyranny of the Storyline
Threshold Guardian(s)
Challenges and Temptations
(Gift of the Goddess)
Call to Adventure
Supernatural aid
Threshold(beginning of transformation)
Mentor
Helper
Helper
Return
Atonement
Transformation
KNOWN
UNKNOWN
The Hero’s
Journey
Abyssdeath & rebirth
Revelation
Who’s who within this model?
The Storytellers
The rest of us
What are we looking at?
The inertia of Storytelling
Story Flow
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
Inertia
We are passive
We are influenced
We are consumers
We are voters
We are viewers
We are listeners
(The Storyline of this presentation)
And then… something happened
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
To the rescue!
A new Fight for Freedom
How have we changed?
We like
We follow
We comment
We are influenced
We are prosumers
What are we looking at?
8 million online viewers at one time
The inertia of (more) Storytelling
Call to Adventure
Supernatural aid
Threshold(beginning of transformation)
Threshold Guardian(s)
Mentor
Helper
Challenges and Temptations
Helper
(Gift of the Goddess)
Return
Atonement
Transformation
KNOWN
UNKNOWN
The Hero’s
Journey
Abyssdeath & rebirth
Revelation
So where is the Climax?
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
In the beginning was the Pong
.
Atari : 1972
We don’t follow inertia anymore…
We challenge inertia.
We don’t choose the story…
We create the story.
We don’t wait for the conflict to end
Rising Action Falling Action
Climax
Denouement ResolutionExposition Inciting Incident
Middle EndBeginning
We engage conflict and get results
Gamification
• VISUAL CUES
• VISUAL STORYTELLING
• RESPONSE OBJECTS
• REWARD SCHEDULE
• DISINCENTIVES
• SOCIAL FEEDBACK
• ACCESS
• LOYALTY
• MASTERY
• QUALITY
• ENGAGEMENT
• REPUTATION
• PERFORMANCE
• QUALITY
• COMPLETION
• QUANTITY
• TIME
• RECOGNITION
• STATUS
• ACCESS
• STUFF
MEASUREMENTMECHANICS
REWARD BEHAVIOR
We beat inertia
Beating inertia with gamification
JUGO™ TE AYUDA A CONSEGUIR TUS OBJETIVOS PERSONALES Y PROFESIONALES
A TRAVÉS DEL JUEGO
www.playjugo.com
Jugoes un espacio de aprendizaje ycrecimiento personal
www.socialraid.com
Invita a los colaboradores que van a formar parte de tu equipo de trabajo.
Diseña la estrategia de contenidos, marca los objetivos del proyecto y asigna tareas.
Monitoriza los resultados de tus Campañas y analiza el retorno.
CREA TU EQUIPO MIDE TUS RESULTADOSPLANTEA TU PROYECTO
EL JUEGO QUE AYUDA A TU EMPRESA A COMUNICAR CON
EFICACIA EN LAS REDES SOCIALES
Selecciona a los miembros que formarán parte de tu equipo Social Raid y te ayudarán a crear nuevos contenidos.
ELIGE A TUS COLABORADORES
La calidad del contenido te hará ganar puntos en función de la viralidad que obtenga una vez publicado.
ACUMULA PUNTOS POR CONTENIDOS
Revisa diariamente el estado de tus campañas y optimízalas lo máximo posible.
Analizar tu progresión te ayudará a fomentar tus puntos fuertes y a detectar fácilmente los aspectos a mejorar.
VISUALIZA TU PROGRESOY RESULTADOS
Aumenta la motivación de tu equipo con recompensas y reconocimiento.
CONSIGUE RECOMPENSAS