GWC2012 - Tom Chatfield - Más allá de la diversión
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Beyond fun: serious lessons from games for business @TomChatfield
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Transcript of GWC2012 - Tom Chatfield - Más allá de la diversión
Beyond fun:serious lessons from games
for business
@TomChatfield
Mainframe computing
Personal computing
My childhood…
Intimate computing
Something for everyone
A good game is like a good joke...
...you can’t fool your audience
It’s all about understanding emotion
1. Order & effort
2. Delight & creation
My childhood…
3. Competition
My childhood…
4. Collaboration
Nurture is the killer app
Nurture is the killer app
...and we all want to be nurtured
...the games of children are not games, and must be considered as their most serious actions.
Montaigne
Thank you
@TomChatfield