GWC2012 - Enrique Celma - La gamificación según Intel
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Intel Confidential 1 Intel Corporation Iberia Gamification in & out 2012 Enrique Celma Education BDM IMA 1
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Transcript of GWC2012 - Enrique Celma - La gamificación según Intel
Intel Confidential111
Intel Corporation IberiaGamification in & out 2012
Enrique CelmaEducation BDM
IMA
1
Intel Confidential222
• Intel in 2009 decides to go For a user experience product Co:– Focus on Intel brand.– Associating Intel to Music and Fashion.
• We start thinking how to scale in a different way– “I need Intel In Education to be cool”– Is not any more about specs– Techies and frikies are over.
– Gaming, Univ. Programs… and Gamification appear!
When did it start for us? let’s have this top of our mind
Intel Confidential333
Gamification Out! How to expand a business
Governments
Parents
Governments +
Private Initiatives
Parents
GovernmentsRegionsDeputiesMunicipalities
Short Term MediumTerm
New Finance SchemeThe demand for technology will be driven not only by governments. Parents and private initiatives will be an active source of demand generation.
$
$
Enterprise business
Consumerbusiness
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Parents perceive the change
Generate demand for Technology
• Decreased school failure
• Overcoming the early school drops
• Increase academic performance
• Increase High degrees
Governments
• Extend their curricular activities
• Enhance the school values and differentiating factors
• Back to values of education
Schools• Educational
Programs• Digital
Content• Training
programas
Teachers
• In & Out School• Teacher and
Students Approach• Motivation. The Fun
Theory• Learning Powered by
Technology • Social Networks
Students
Money spending goes from Governments to Parents
Parents takes a relevant role for demandingTechnology for their Children Education
Intel must create and develop the necessary environment to accelerate the new demand through ALL existing Education
Community (“The Tribe”) creating value at the following levels:
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Motivation Formula
It’s Cool Recognnizes me I Progress
“I Like it” It’s cool.It’s speak my language
Every human Being needs to be recognized and recognize others…
I need to feel I progress in my life
Gamification
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TOOVARI Impact as DGP: BTS & Christmas & End of School (EOS)
Toovarii Course
BTS
EOSChristmas
Q1 Q2
Q3Q4
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Gamification In! How to expand a business
Motivating Your Sales Force with Gamification
Intel Confidential888
GRACIAS!!!
• Muchas gracias:
Enrique CelmaEducation BDMIntel [email protected]
