Gwc mobilefoundation-final-2

© 2012 IBM Corporation

Dirk Nicol, Rishi Vaish, and Naveed Makhani IBM

Introducing IBM Mobile Foundation V5.0

© 2012 IBM Corporation 2

IBM Mobile Enterprise

Agenda

• What is your mobile strategy?

• Introducing IBM® Mobile Foundation V5.0

• IBM Worklight

• IBM WebSphere® Cast Iron Hypervisor Edition

• IBM Endpoint Manager for Mobile Devices

• Get started today!



Mobile is a mandatory transformation

61% of CIOs put mobile as priority

increased productivity with mobile apps 45%

10 Billion devices by 2020



With enormous opportunities

Business to Consumer Business to Enterprise

• Increase worker productivity

• Improved processing times

• Extend existing applications to mobile workers and customers

• Increase employee and business partner responsiveness and decisions

• Resolve internal IT issues faster

• Reduce personnel cost utilizing personal devices

• Improve customer satisfaction

• Deeper customer engagement and loyalty

• Drive increased sales through personalized offers

• Customer service

• Competitive differentiator

• Improve brand perception

• Deeper insight into customer buying behavior for up sell and cross sell



But also with some unique challenges

Top Mobile Adoption Concerns:

1. Security/privacy (53%)

2. Cost of developing for multiple

mobile platforms (52%)

3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend

s/entry/home?lang=en

How do you quickly:

• Engage with anyone, customers, partners or employees, no matter who owns the device

• Extend to anything, from instrumented machines to a broad spectrum of smart devices

• Execute business anywhere, with ubiquitous, trusted and secure transactions

200 Million employees BYOD

(bring your own devices)

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en



Agenda


• Introducing IBM Mobile Foundation V5.0

• IBM Worklight

• IBM WebSphere Cast Iron Hypervisor Edition





How do we have to think about mobile differently?


Business strategy and

planning

Open cross-platform development

Process & transaction integrity

Integration with backend systems, enterprise data and cloud

End-to-end security and management

Open n Governed n Integral

Full lifecycle solutions

Apps

• Smarter Commerce

• Social Business

• BI & Analytics

• Etc.

Platforms

• Networks

• Devices

• OS’s Vodafone



Providing leadership in required capabilities

Key Capabilities

• Strategy, planning and implementation

• Mobile-enabled solutions including analytics, commerce, and social business

• Mobile as a service

Key Capabilities

• Mobile web, hybrid and native app development

• Enterprise data, service, and application integration

• Enterprise wireless networking

Key Capabilities

• Mobile lifecycle management

• Device analytics and control

• Secure network communications & management

Build & Connect

Manage & Secure

Extend & Transform



Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation

Includes

• IBM Worklight

• IBM WebSphere Cast Iron


IBM Mobile

Foundation

Plus New Services Offering

• IBM Software Services for Mobile Foundation

Complementary Offerings

• IBM solutions for Social Business

• IBM Smarter Commerce

• IBM Exceptional Web Experience

• IBM Rational Collaborative Lifecycle Management



Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation

Client Device - Worklight, EndPoint Manager, Cast Iron

B2C Per Application - Worklight, Cast Iron

Client Device - Worklight IBM Worklight – Enterprise Edition

B2C IBM Mobile Foundation - Consumer Edition

IBM Mobile Foundation

Licensing Includes

Per Application - Worklight IBM Worklight - Consumer Edition

IBM Mobile Foundation - Enterprise Edition

IBM Passport Advantage

Chargeable Component

IBM Worklight - Developer Edition No charge (IBM DeveloperWorks), includes tools only, no

standard support (forum only)



Agenda



• IBM Worklight






Delivering for multiple mobile platforms IBM Worklight Fast and cost-effective development, integration and management of rich,

cross-platform mobile applications

Client Challenge

Key Capabilities

Using standards-based technologies and tools and delivering an enterprise-grade services layer that meets the needs of mobile employees and customers

Mobile optimized middleware

• Open approach to 3rd-party integration

• Strong authentication framework

• Encrypted offline availability

• Enterprise back-end connectivity

• Unified push notifications

• Data collection for analytics

• Direct updates and remote disablement

• Packaged runtime skins



Open, cost-effective, cross-platform app development IBM Worklight

Compatible with prominent

HTML5 libraries and tools:

App development using

native and/or familiar web

technologies:

• HTML5

• CSS3

• JavaScript

App delivery in variety

of forms:

• Mobile Web app

• Hybrid app

• Native



Worklight mobile platform overview

Worklight Studio A complete, extensible environment with maximum code reuse and per-device optimization

Worklight Server Unified notifications, runtime skinning, version management, security features, integration and delivery

Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality and the Worklight server

Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure

←



Rich, cross-platform application development IBM Worklight V5.0

Enables flexible development, back-end integration

and ongoing management of rich, cross-platform

mobile apps using native and standards-based HTML

technologies and tools

Mobile-optimized middleware delivering an

enterprise-grade solution that meets the needs of

mobile employees and customers

Key capabilities:

Drag and Drop Visual development

Mobile simulator for mobile emulation and testing

app store for iterative development

Strong authentication framework

Encrypted offline data store

Enterprise back-end connectivity

Unified push notifications

Data collection for analytics

Direct updates and remote disablement

Packaged runtime skins

Expanded platform support

Fast and cost-effective development, integration and

management of enterprise mobile applications.

IBM Worklight, Developer edition V5.0 is licensed for development use only at no

charge



Rich, cross-platform application development IBM Worklight V5.0

The IBM Worklight studio provides a visual

development environment for building rich

mobile applications .

Helps accelerate development time while

reducing errors.

Key capabilities:

WYSIWYG UI Construction

Drag and Drop components

Code Assist

Fast Preview in browser with device simulation

Integration with Native SDK

Integration with Rational Team Concert

Integration with RAD via shell sharing

Maximize code reuse across mobile platforms

A visual mobile app development environment

Helps accelerate development, rapid

prototypes, fast simulation, reduces errors.

Bundled with RAD



Mobile Application Center IBM Worklight V5.0

A cross platform private mobile application

store similar to public app stores but focused

on the needs of an organization or a team

Ease highly iterative development process

and distribution of mobile applications

Key capabilities:

Delivers distribution and management of mobile applications within a company / teams

Easy distribution of iOs and Android apps within a team

Supports any mobile applications

Provides versioning and updates

Centralizes rating and feedback information

Controls who can modify or install an application

Easy to install and simple to run

App store supporting iterative development lifecycle to improve

collaboration with application stakeholders, QA and Development teams

Cross platform, technology agnostic mobile application store



Agenda



• IBM Worklight






Cast Iron Overview

Simple User Experience

TIP Exchange

TIP Development Kit

TIP Community

For All Types of Projects

UI Mashups and Mobile Apps

Process Integration

Data Migration

Complete Flexibility

IBM Cast Iron Live

Virtual Appliances

Physical Appliances

Rapid Connectivity

IBM Cast Iron Express

CDK

Connector Development Kit Infrastructure as a Service

Cloud Applications

On Premise Applications



The Cast Iron Approach

No Coding Beyond Configuration Preconfigured Templates (TIPs)



WebSphere Cast Iron and IBM Mobile Offering

Cloud Applications

Connects Worklight Apps with Cloud & On Premise Applications in Days

Rapid connectivity to hundreds of Cloud and On premise applications

– Real-time data feeds from hundreds of enterprise applications to Mobile apps built on Worklight

Simple configuration, not coding approach

– Eliminates need to custom code Mobile integration scenarios

Optimized for Worklight integration scenarios – Worklight connector to seamlessly communicate with Cast Iron

Mobile Apps

built on Worklight

On-premise Applications




IBM Mobile Foundation – Worklight & Cast Iron Bundle Connects Worklight Apps with Cloud & On Premise Applications in Days

Mobile Apps

built on Worklight

IBM Mobile Foundation –

Enterprise Edition

IBM Mobile Foundation –

Consumer Edition

Scenario B2E (e.g. Enterprise buiding apps for their

employees)

B2C (e.g. Enterprise building apps for

their customers)

Bundle Per Client Device: Worklight + Tivoli End-

point Mgr

Per Install: Worklight Server + CI Hypervisor

EE

Per App: Worklight + CI Hypervisor

Edition EE

IBM Mobile Foundation Bundle

IBM Worklight

Server

WebSphere Cast Iron

Hypervisor Edition

Cloud Applications

On-premise Applications




How it Works Scenario: Worklight Application makes request for enterprise data

Mobile Apps

built on Worklight

IBM Worklight

Server

2) Cust, data request

3) cust. data request

(JSON/HTTP)

WebSphere Cast Iron

WL-C

ast Ir

on

A

da

pte

r

Force.com

BAPI

5) cust. data 6) Cus. data (JSON/HTTP)

7) cust. data

Request from Mobile app for customer data from SAP & salesforce 1) User invokes action on Mobile application to request data

2) Mobile application on client device communicates with Worklight Server

3) Worklight Server invokes it’s WL Cast Iron adapter to send customer data request to CI – JSON/HTTP (Rest)

4) Cast Iron TIP receives request (JSON) & invokes connectivity with salesforce.com and SAP to extract customer data

Response from Cast Iron 5) Cast Iron TIP transforms the data based on requested fields

6) Cast Iron TIP converts XML data into JSON format and sends to Worklight Server via HTTP (Rest)

7) Worklight Server delivers data to Mobile application on the device

4) cust. data request


Work

ligh

t T

IP

Con

ne

cto

rs

1) User action



How it Works

Scenario 2: Cast Iron provides real-time notification to Mobile applications

Mobile App on

IOS

IBM Worklight

Server

4) SAP shipment delay notification

to Apple app 3) Cast Iron sends data to

Worklight Server

(JSON/HTTP)

WebSphere Cast Iron

WL-C

ast Ir

on

A

da

pte

r

1) Cust. Shpment is delayed

Instant notification to Mobile apps on enterprise data changes (e.g.

customer shipment delay in SAP)

1) Manufacturing is delayed and this causes change of customer shipment date in SAP

2) SAP is configured to push out an IDOC indicating this date change. Cast Iron TIP picks up DOC & transforms the data.

3) WL-Cast Iron adapter is configured to send push notifications to devices

3) Cast Iron TIP transforms data to Worklight format (JSON) and sends to Worklight Server via HTTP (Rest)

4) IBM Worklight server receives message and sends notification to Mobile app using appropriate protocol for Android and

iPhone apps

2) SAP pushes out IDOC indicating

date change


Work

ligh

t T

IP

Co

nn

ecto

rs

Mobile App on Android

4) SAP shipment delay notification to Android app



TIPs – Cast Iron Templates to help you get started



Flexible Micro-flow Engine – Receive and Send Data to

Worklight



Flexible Micro-flow Engine – Access many applications



Flexible Micro-flow Engine – Aggregate and transform data



Flexible Micro-flow Engine – Receive Events and Notify

Worklight



Agenda



• IBM Worklight






Managing Mobile Devices – The Problem

Security & Management

Challenges

•Potential unauthorized

access (lost, stolen)

•Disabled encryption

•Insecure devices

connecting to network

•Corporate data leakage

• Mail / Calendar / Contacts

• Access (VPN / WiFi)

• Apps (app store)

• Enterprise Apps

iCloud

iCloud

Sync

iTunes

Sync

Encryption not enforced

End

User

VPN / WiFi Corporate

Network

Access



Managing Mobile Devices – The Solution

Endpoint Manager for

Mobile Devices

•Enable password policies

•Enable device encryption

•Force encrypted backup

•Disable iCloud sync

•Access to corporate email,

apps, VPN, WiFi contingent

on policy compliance!

•Selectively wipe corporate

data if employee leaves

company

•Fully wipe if lost or stolen

iCloud

iCloud

Sync

iTunes

Sync

End

User

VPN / WiFi Corporate

Network

Access

• Personal Mail / Calendar

• Personal Apps

Corporate Profile

• Enterprise Mail / Calendar

• Enterprise Access (VPN/WiFi)

• Enterprise Apps (App store or

Custom)

Secured by

BigFix policy

Encryption Enabled



PCs and mobile devices have many of the same management

needs

Device inventory

Security policy mgmt

Application mgmt

Device config (VPN/Email/Wifi)

Encryption mgmt

Roaming device support

Integration with internal systems

Scalable/Secure solution

Easy-to-deploy

Multiple OS support

Consolidated infrastructure

Device Wipe

Location info

Jailbreak/Root

detection

Enterprise App store

Self-service portal

OS provisioning

Power Mgmt

Traditional Endpoint Management Mobile Device Management



IBM Endpoint Manager delivers a unified systems and security

management solution for all enterprise devices

Windows & Mac

Desktops/Laptops

Unix / Linux Servers

Windows Mobile / Kiosks /

POS devices

Android / iOS / Symbian /

Windows Phone devices

Supporting more devices…

…and more capabilities.

Mobile Device Mgmt Security Config Mgmt

S/W Use Analysis

OS Deployment Remote Control

Endpoint Protection

Power Mgmt Patch Mgmt

Device Inventory

Configuration Mgmt



Agent-based Management

‒ Android via native BigFix agent

‒ iOS via Apple’s MDM APIs

Email-based management through Exchange and Lotus Traveler

‒ Supported platforms: iOS, Android, Windows Phone, Windows Mobile, Symbian

How does Endpoint Manager manage mobile devices?

Category Endpoint Manager Capabilities

Platform Support Apple iOS, Google Android, Nokia Symbian, Windows Phone, Windows Mobile

Management Actions Selective wipe, full wipe, deny email access, remote lock, user notification, clear passcode

Application Management Application inventory, enterprise app store, whitelisting, blacklisting, Apple Volume Purchase

Program (VPP)

Policy & Security Management Password policies, device encryption, jailbreak & root detection

Location Services Track devices and locate on map

Enterprise Access Management Configuration of Email, VPN, Wi-fi

Expense Management Enable/disable voice and data roaming



A “Single Device View” enables administrators and helpdesk

personnel to easily view device details and take required

action

1



App Management



iOS Jailbreak Notification



Mobile Foundation Potential Integration Scenarios

Streamlined App Deployment Workflow

Today

Endpoint Manager customers can import and

distribute custom and 3rd-party Apple and Android

apps via the Enterprise App Store

Future

Endpoint Manager customers could directly import

and distribute Worklight-built apps via Enterprise

App Store, thereby improving workflow between

Development and Operations



Mobile Foundation Potential Integration Scenarios

Deny App Access

Scenario

Device is out of compliance with policy

Deny enterprise app access



Summary

• IBM Endpoint Manager for Mobile Devices delivers strong MDM

capabilities in an infrastructure that enables unified management

of all enterprise devices – desktops, laptops, servers,

smartphones, and tablets

• IBM is uniquely positioned to deliver end-to-end app and mobile

device lifecycle management with Mobile Application Development

Platform (MADP) and Mobile Device Management (MDM)

capabilities



Agenda



• IBM Worklight






Try today!

• IBM Worklight Developer Edition (available June 15)

ibm.co/worklightde

• IBM Endpoint Manager for Mobile Devices 30 day trial

ibm.co/EndpointMgrTrial

• IBM WebSphere Cast Iron WebAPI Builder 90 day trial

bit.ly/CastIronTrial

http://ibm.co/worklightde

http://ibm.co/EndpointMgrTrial

http://bit.ly/CastIronTrial



IBM Software Services for Mobile Foundation A comprehensive suite of capabilities for your mobile initiatives

IBM Confidential until [date], 2012

Architecture Workshop Gathers your requirements, reviews

your environment, and provides education and guidance on mobile

solutions

Discovery Workshop With a clear strategy, we’ll review goals and constraints, define use-

cases and recommend next steps for your environment

Development Bootcamp Provides a customized, hands-on mentorship and skills transfer to

address mobile technologies and skills gaps

Quick Win Pilot Demonstrates the ease in which a mobile app can be developed from

design through deployment & provides a tangible solution in 10 weeks or less

Helping you address your mobile challenges:

Build a Mobile Strategy

Use Mobile to create new Business Opportunities

Design an Optimized Mobile Experience

Develop and Deploy Mobile Apps that target multiple platforms using best practices

Integrate with your enterprise

Highlights:



IBM Mobile: Delivering mobile critical success factors

standards-based and future ready

business processes and systems are completely integrated from the mobile access points to the back-end systems

proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure



Learn more at: IBM.com/software/mobile-solutions/

IBM.com/software/mobile-solutions/







Trademarks and Disclaimers

Copyright IBM Corporation 2012. All rights reserved.

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registered trademarks of International Business Machines Corporation in the United States, other

countries, or both. If these and other IBM trademarked terms are marked on their first occurrence

in this information with the appropriate symbol (® or ™), these symbols indicate U.S. registered

or common law trademarks owned by IBM at the time this information was published. Such

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countries, or both.

• Java and all Java-based trademarks and logos are trademarks or registered trademarks of

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• Information contained within is for informational purposes only, and is provided 'as-is' without

any warranties, either expressed or implied. References in this publication to IBM products or

services do not imply that IBM intends to make them available in all countries in which IBM

operates.

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