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Conceptual solution for an innovative bike for modern parents and their kids inside of the city and for nature walks...

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4 identity & advertising

1 idea & strategywhy did we choose this way

2 competitive advantage

3 philosophy & inspirations

5 process of promotion

6 presentation of products

7 feel morethe more you give the more you receive, open your heart

first impression is critical, it stimulus us to be honest

is part of the progress strategy of GUROO bike

how we look like, our graphic design

to see, to feel and hear and to be amazed

what is difference between us

1700brilliant ideaScame to our minds, but we choose just one, the greatest.Can you imagine comfortable bicycle, that always makes you possible to travel with you lovely baby? Such inno-vative, stylish, functional machine, that enables you to go wherever in formal and casual clothes... We offer you safety baby seat cosy, close to you, to see and talk with you lovely child.We just to make a small attempt to help people to live in harmony with nature and spread their love tonear relations..

way ofchangingto make your live creative, healthy and discover your word.99,999We live in cities - cars, stone buildings, high speed reality around us... Closed-circuit? People works 70% of the day time, spent 15% on the way to the office/home (sometimes more)... What is rest to our soul, our spirituel life?Our life in our hands, and string from small stapes we can chanege in better way..Just set a priority... Create your life with love, curiosity, sensitivity and responsibility.

physical health

men

tal h

ealth

mobility

care of environment en

ergy

man

ufac

tureactive

smiles, a positive

gUroo’SfriendSthere are a lots of companies, that round usTogether with these companies we try to make your life

more interesting and ...Up to you whom you will choose.

And we absolutely sure, that you recognise the best one for yours wishes.

The biggest difference between Guroo bike and others companies is we arrange product matching the personal

needs of you.

Cube

Tagabike

Dutchfamilybikes

DAHON

ZIG-bike

Felt

GT

Triobike

maening spirit teachingactive life style

kangaroo - symbol of mother and her

child

visionshape of kangaroo -outside is mother

inside - childmovement, forceorganic forms -

nature

feelingspositiveactiveopenfamily

creativeplay

valueeasy to understand

adaptiveecologicalpersonal

innovativerespect

slogan“come back to

nature” to pay more atten-tion to your soul,

inspiration environ-ment

Spirit ofgUrooWhat we want you to feel, saing GUROO... Our Philosophy.A guru (Sanskrit) is one who is regarded as having great knowledge, wisdom and authority in a certain area, and who uses it to guide others (teacher). As a principle for the development of consciousness it leads the creation from unreality to reality, from the darkness of ignorance to the light of knowledge. In few words - Some people play to live.. We want you live to play.

Search process of our forms... The birth of Guroo in our mind.We tried to put as much positive, care, sensitivity and functional technology in our product as we could.

5 fundamental ideas of organizing our product:feelings, visual perception, sound perception, functional and technological contents, additional products and acces-sories. Ideas of harmony, balance spirit and well-been life-style run through our philosophy.

miSSion

abServing all aroUnwe found amazing things that in-spred us to do itwhat can suddenly fix your eyes, excite trembling of our heart, sensation of warm? The trust, reliability, will allow without doubting carry out your plans; original and mod-ern design won’t confuse and will be always relevant to any case.We are inspired by a pacifying scent of the earth, unsteady scorching aroma of heated air, gentle, harmonious colors of flora and fauna , happy eyes of lovers, gentle sound of her mother’s voice, lulling her child, quick game of a kit-ten, tender puff of a spring fragrant breeze, improbable achievements of a modern science and eco design …

targetmarket profilepart of peaple, who understand our products fast

and with enthusiasm

OCCUPATIONSHealth Care - 29%Financial - 13%Marketing/Advertising - 20%Hi-Tech Fields - 8%Aducation - 30%

LIFeSTyLe / HObbIeSsport - 37%travelling - 21%art - 20 %music - 22%

SOURCe OF THe ReCeIPT OF INFORmATIONTV/radio - 20%friends - 15%internet - 55%press - 10%

GeNDeRFemale - 70% Male - 30% AGe RANGe19 - 25 years - 15%26 - 35 years - 70%36 - 45 years - 10%over 45 - 5%

INCOme (per year )

less 9.000€ - 5%10.000 - 15.000€ - 15%15.000 - 27.000€ - 55%over 28.000€ -25%

FAmILy STATUSMarried - 80%Single - 20%

identityjust how to looks like Guroo, to be the teacher..Design is an interactive process that seeks to integrate

meaning with form. Dynamic from the form, feelings from the color and as-

sociations for them together and plus the name... Alive cocktail of symbols and meaning - our IDENTITY.

To try to change word, beginning from ourselves.During the work we found out, that we should divide our

style between main clients and their small children, but we should save red line through it.

We took orientation on our nature : harmony color pal-let, dynamic shape for adult; bright, understandably,

friendly for kids.

We believe in happy, well-being lifestyle with purpose me take care about envi-ronment.. To try bring to the logo fell-ing of harmony, original and energy, we use organic forms and understand-

able clean letters.For children and adults tree are exist

two variation of logo. More stylish, modern, technic for par-ents. The sign of kangaroo contains two of them and shows us “mother and baby”. More colorful, bright for children. It remains toy construction

set for babies.

Double “O” at the end of the name to-gether with sign of kangaroo design shape of bike. The ideas of this logo comes from word “Guru” (guide), the

image of animal kangaroo, that has a pocket for her child and always takes it together. May be on the future it is perfect possibility to make wide and successful advertising

program, creation inspired story about small kangaroo..Also sounding of combination Guroo bike arouses felling of dynamic, opened and smile.

naming goalSflexible visual vocabulary, devel-oped language for supporting..We suppose not to use always in our signature brand mark (sign kangaroo) to achieve an original and unobtrusive de-sign. Fist of all different colors will show special branch of production (models, for adult or for children, bikes, ac-cessories...) We want to find the shortest way to make our combine of product with good associations.

We use “natural“ colors, that give sensation of spirit bal-ance. Second there are some variations for using on light and dark backgrounds.

Slogancomponents, that response con-temporary situation in the worldThe main idea - to bring to the life of our clients more health, communication with family and friends.Also, generation of an energy, rotating bicycle wheel. Not polluting

color pallet

yellow to purpleblue to green

indigo margold

atlantic

lawn

midnight camel

deep end

marsh

cobalt

sea

moss

bliss

surf

monsoon

aloe rose

sassy

concord

persimmon

pomegrante

violet

vitamin c

mai tai

black cherry

pales and neutrals

glow

bark

noir

pond

khaki

root

titanium

reef

vitamin c oat

blush

thunder

vapor

curry ivory

power puff

ash

ghost

oj sable

powter

tide

wight out

mai tai

black cherry

cranberry

bewitched

diva

eggplant

elementSthere is a set of components of corporate identity Guroo bikeApproximately like that could looks work table of someone of our colleague. Here presented: different business cards, letterhead, CD - presentation, brochure, leaflet.

super strong and light-weight material;aerodynamical shape

portable radio transmit-ter “walkie-talkie “

Thinsulate™ - the unique micro fibers material

childrenspecially for small passengers there are some nice gadgetsThe most important aspect for kids is safety and the inte-gral parts of it - bicycle, baby seat and helmet.We care about how “driver“ will keep attention on the road moving and at the same moment look for the baby, that is why we found a perfect solution - walkie-talkie, that our clients could attache to any helmet or to take helmet Guroo, that has it already.Materials that we using to our products developed, according of all the modern technology and are very func-tional and pleasant for touch.

special protection for the baby’s head

additionally possible to establish a holder

for hands baby

FOR exTRA COmFORT CHAIR IS TRANSFORmeD by FOLLOWING

THe WILL OF THe OWNeR OF THe bICyCLe SeAT IN THe CHAIR

FOR THe CAR.

sliding latches for the baby’s feet

FRONT OF THe bAby SeAT IS PROTeCTeD by A PLASTIC TRANSPAReNT PANeL THAT DOeS NOT ALLOW DIRT, GASeS FLy DIReCT IN THe FACe OF A CHILD.

comfortable safety belts, hidden in a recess seat

proceSS ofpromotionis part of the progress strategy be-ing made up of four variablesadvertising:

public presentation - confers a legitimacy on productpermits repetition of message

dramatizes company and its productsimpersonality

personal selling:personal confrontation

cultivationresponse

sales promotion:trade promotions

sales force promotionspublicity:

high veracity (believability)off guard

dramatization

government events

public health / charity

clothes /accessories

drinks / snack

othertransport

cooperationplUS placementTo develop our strategy, to make our bikes more accessible.

®

To grow up faster with our friendly aiming for us com-pany and organization we made alliance, inspired of our

philosophy.Among them:

State government;The International Committee of the Red Cross;

MOTHERCARE;Boots;

Coca-cola inc;Nestle inc;

INTERSPORT:Nike;

ESPRIT;Chupa Chups.

preSentation of prodUctSfirst impression is critical, it stimulus us to be open, honest with clientsTo show exactly how our product and service works we suppose to use:physical demonstration and to contribute to the humanitar-ian and sport actions; innovation and original design of shop window with audio/video and demonstration of our bike; to offer free rent of bike for 30 min.; to help people relax and absorb our information with an orientation game show that reviews basic things you want everyone to know. It’s a fun and friendly way;to give more information not only about our products, but also about environment, nature, lifestyle, design tenden-cies tho express, that we consider it in our development.

audio/video

physical demo

rent/ad. servises

cooperation

originality/innovation

contribution in actions

rent bikeand ServiceSa little about our suggestion for alternative marketing..The brilliant offering to take a bicycle and all equipment, that you need for free for 30 min. Such way you can feel all advantages of our products.Before using Guroo bike specialists show you how you can manege all gadgets that has bike:energy producer/charging; special parking lock; baby seat; navigator (additional); traffic lights (additional).At the Guroo point you can always find medicine mechanic with spares. Also personal of our company help you to com-bine you bike with all that you need, according weight, age, style of driving and s.c.

feel morethe more you give the more you receivejust think about, if you bring in your life joy, you can

share it with people you love! Do you want to feel them better? Open your heart, let come harmony into you fam-

ily.In healthy body - healthy spirit, said ancient greeks, and

we want to add in happy family - happy children, and friends always round them.

Take care about yourself, kids, planet and they will give you back!

Professionals from our company spent so much time and desire to make unique bike for you and your baby, and they

have reached a wonderful result. Enjoy it!