Guideline for Logo, Slogan, Packaging Assignment

Logo: Describe the logo, what it represents and why.

Remember

Simple

Memorable

Appropriate

Versatile

Unique

Timeless

Aesthetically Pleasing

Proportional

Colour/Font

Refer to Key Elements of Logo Design & Principle of Logo DesignPresentations on the Wiki

Guideline for Logo, Slogan, Packaging Assignment

Slogan: State your slogan; describe what it represents and why.

Remember

Rhythm

Speaks to your product

Highlight competitive advantage / USP

Few Words

Truthful

Integrates Brand or Company Name

Guideline for Logo, Slogan, Packaging Assignment

Packaging: What should it do?

Remember

Promotes Product

Look Professional

Protects

Preserves

Provides Info to Consumer

Guideline for Logo, Slogan, Packaging Assignment

Packaging: What should it have?

Remember

Functional

UPC code

Nutritional Facts

Ingredients, weight, size

Use directions

Logo/Slogan

Guideline for Logo, Slogan, Packaging Assignment

Target Market Analysis: What should it have?

Remember

Demographics: Age, gender, family life cycle; income level; ethnicity &culture

Psychographics: life styles; values; beliefs, interests

Geographic: Where your consumers are – metropolitan, rural, suburban etc.

Refer to Market Segmentation.ppt on the Wiki