Guide to Reaching the Millennial Consumer
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1,000 MILLENNIAL SURVEY RESPONDENTS HAD: 91 % SOME FORM OF P&C INSURANCE COVERAGE 89 % AUTO INSURANCE 55 % HOMEOWNERS 42 % RENTERS MILLENNIAL SURVEY Auto insurance purchases indicate that face-to-face interactions are still sought out by millennials, but having a web presence for online transactions is also very important. BE A TRUSTED ADVISOR REACHING THE MILLENNIAL CONSUMER TO LEARN MORE ABOUT THE MILLENNIAL INSURANCE CONSUMER, DOWNLOAD THE FULL EBOOK: appliedsystems.com/millennials APPLIED SYSTEMS SPONSORED A SURVEY, CONDUCTED BY ORC INTERNATIONAL, AMONG A SAMPLE OF 1,000 ADULTS BETWEEN THE AGES OF 18 AND 34. Applied Systems, Inc. 200 Applied Parkway University Park, IL 60484 800 999 568 For more information visit appliedsystems.com © 2015 Applied Systems 89 % OF MILLENNIALS SURVEYED HAD AUTO INSURANCE 37 % OF THOSE PURCHASED IN PERSON 35 % OF THOSE PURCHASED ONLINE 25 % USED THE PHONE Millennials are social by nature and referrals through friends and family influence their buying decisions. It is important for your agency to have a strong presence on digital channels and social media to provide education, thought leadership and product information to engage with millennial consumers. REFERRALS: THE KEY TO SELLING HOMEOWNERS INSURANCE 50 % BY REFERRAL 27 % ONLINE SEARCH ENGINE (E.G., GOOGLE, YAHOO) 20 % ADVERTISEMENT 13 % ONLINE REVIEW SITE (E.G., YELP, ANGIE’S LIST) 8 % OTHER 12 % STOREFRONT 70 % OF SURVEY RESPONDENTS FEEL 24/7 CUSTOMER SERVICE IS VERY IMPORTANT 76 % OF SURVEY RESPONDENTS FEEL THAT HAVING ACCESS TO INFORMATION AND SERVICE THROUGH A MOBILE APP IS VERY IMPORTANT Millennials are digital natives and expect online service technology. PROVIDE MULTICHANNEL CUSTOMER SERVICE
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Transcript of Guide to Reaching the Millennial Consumer
1,000 MILLENNIAL SURVEY RESPONDENTS HAD:
91%
SOME FORM OF P&C
INSURANCE COVERAGE
89%
AUTO INSURANCE
55%
HOMEOWNERS
42%
RENTERS
MILLENNIAL SURVEY
Auto insurance purchases indicate that face-to-face interactions are still sought out by millennials, but having a web presence
for online transactions is also very important.
BE A TRUSTED ADVISOR
REACHING THE MILLENNIAL CONSUMER
TO LEARN MORE ABOUT THE MILLENNIAL INSURANCE CONSUMER,
DOWNLOAD THE FULL EBOOK: appl iedsystems.com/mi l lennials
APPLIED SYSTEMS SPONSORED A SURVEY, CONDUCTED BY ORC INTERNATIONAL, AMONG A SAMPLE OF 1,000 ADULTS BETWEEN THE AGES OF 18 AND 34.
Applied Systems, Inc.200 Applied ParkwayUniversity Park, IL 60484800 999 568
For more information visit appliedsystems.com© 2015 Applied Systems
89% OF MILLENNIALS SURVEYED HAD AUTO INSURANCE
37% OF THOSE PURCHASED IN PERSON
35% OF THOSE PURCHASED ONLINE
25% USED THE PHONE
Mil lennia ls are socia l by nature and referra ls through f r iends and fami ly inf luence their buying decis ions.
It is important for your agency to have a strong presence on digital channels and social media to provide education, thought leadership and product information to engage with millennial consumers.
REFERRALS: THE KEY TO SELLING HOMEOWNERS INSURANCE
50% BY REFERRAL
27%ONLINE SEARCH ENGINE (E.G., GOOGLE, YAHOO)
20%ADVERTISEMENT
13%ONLINE REVIEW SITE (E.G., YELP, ANGIE’S LIST)
8%OTHER
12%STOREFRONT
70%
OF SURVEY RESPONDENTS
FEEL
24/7CUSTOMER
SERVICE IS VERY
IMPORTANT
76%
OF SURVEY RESPONDENTS
FEEL THAT HAVING ACCESS
TO INFORMATION AND SERVICE THROUGH A
MOBILE APP
IS VERY IMPORTANT
Millennials are digital natives and expect online service technology.
PROVIDE MULTICHANNEL CUSTOMER SERVICE
