Reaching the Digital Consumer in Australia
-
Upload
euromonitor-international -
Category
Business
-
view
626 -
download
3
Transcript of Reaching the Digital Consumer in Australia
![Page 1: Reaching the Digital Consumer in Australia](https://reader035.fdocuments.in/reader035/viewer/2022062522/587190831a28ab2c198b74f3/html5/thumbnails/1.jpg)
QSR MEDIA DETPAK CONFERENCE
Reaching the digital consumer
JULIA ILLERA, SENIOR RESEARCH ANALYST
![Page 2: Reaching the Digital Consumer in Australia](https://reader035.fdocuments.in/reader035/viewer/2022062522/587190831a28ab2c198b74f3/html5/thumbnails/2.jpg)
99%Australian population is covered by at least a 3G mobile network
75%of households in Australia owned a smartphone in 2015
96%of mobile phones sold in Australia in 2016 are expected to be smartphones
![Page 3: Reaching the Digital Consumer in Australia](https://reader035.fdocuments.in/reader035/viewer/2022062522/587190831a28ab2c198b74f3/html5/thumbnails/3.jpg)
© Euromonitor International
3
United Kingdom
Australia USA Japan United Arab Emirates
China0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Digital purchases per capita 2013-2015
2013 2014 2015
US$
Cur
ren
t Pri
ces
Australia has the second largest digital spend per capitaREACHING THE DIGITAL CONSUMER
![Page 4: Reaching the Digital Consumer in Australia](https://reader035.fdocuments.in/reader035/viewer/2022062522/587190831a28ab2c198b74f3/html5/thumbnails/4.jpg)
© Euromonitor International
4
Consumer Foodservice
Retailing
Ticketed Attractions and Entertainment
Lodging
Transport
0% 10% 20% 30% 40% 50% 60% 70%
Growth of digital commerce by industry in Australia
2013-14 2014-15
Foodservice dominates the digital commerce landscapeREACHING THE DIGITAL CONSUMER
![Page 5: Reaching the Digital Consumer in Australia](https://reader035.fdocuments.in/reader035/viewer/2022062522/587190831a28ab2c198b74f3/html5/thumbnails/5.jpg)
© Euromonitor International
5
Mobile overtakes PC as the preferred device for foodservice transactionsREACHING THE DIGITAL CONSUMER
Foodser...0.0
5.0
10.0
15.0
20.0
Forecast mobile-based purchases 2015-2020 CAGR
%
Mobile PC
2013 2014 20150
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Retail value of digital purchases in foodservice in Australia by device
Mobile devices PC
Tot
al V
alue
RSP
| A
UD
mn
![Page 6: Reaching the Digital Consumer in Australia](https://reader035.fdocuments.in/reader035/viewer/2022062522/587190831a28ab2c198b74f3/html5/thumbnails/6.jpg)
© Euromonitor International
6
Applications for a mobile-enabled environment are immenseREACHING THE DIGITAL CONSUMER
Boost revenues Enhance the customer
experience
Further brand proposition