Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods

7/28/2019 Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods

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Aobnck Nesn mts gor Doesuakr @oohs Briehs



Xmk Opportuenty

Aobnck Doesuakr @oohs Iddkss

Xmk Aobnck Doesuakr @oohs Iuhnkedk

Aobnck Doesuakr @oohs Vurdmisk Bkmivnor

Aobnck Tpkehne` ne tmk Doesuakr @oohs Wkrtndic

Xypks og Doesuakr @oohs Briehs Nevkstne` ne Aobnck

Aobnck Doesuakr @oohs Diapin`e @oics

Rkidmne` Doesuakr @oohs Iuhnkedks Kvkrywmkrk

Doesuakr @oohs Iuhnkedk Xir`ktne` Ttritk`nks

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Xmk Opportuenty

doaTdork Aobnck Doesuakr @oohs Ttuhy

Ancckeenic Akhni doaanssnoekh i stuhy wntm doaTdork to uehkrstieh mow doesuakrs usk aobnck hkvndks gor tmknrDoesuakr @oohs ekkhs ieh wmo tmksk doesuakrs irk%

Ancckeenic Akhni Vcitgora Hiti

Xmk T%A%I%R%X%™ rkport hiti ieh Doesuakr @oohs vkrtndic hiti gkiturkh ns biskh oe idtuic hiti groa diapin es rue wntmAncckeenic Akhni ne 2692%

Aktmohoco`y<• AobnCkes [%T% Turvky< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692: e12>#6;0• Vcie Aktrnx Aobnck< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692-92 ao% Iv`%.: e192#666

• Ih Aktrnx Aobnck< Tpnhkr ieh bots tkdmeoco`y ieh aobnck hnspciyih spidk: Eovkabkr ' Hkdkabkr 2692

Aobnck doesuakr bkmivnor mis doetneukh to kvocvk wntm tmk procngkritnoe og sairtpmoeks# tibckts#ieh otmkr doeekdtkh hkvndks iroueh tmk worch% Ihviedkh hkvndk tkdmeoco`y# gistkr wnrkckss iehektworj dipibncntnks# ieh hkdrkisne` hkvndk prndk ponets iccow doesuakrs worchwnhk to keloynetkridtnvk ieh keì`ne` kxpkrnkedks oe tmknr aobnck hkvndks% Pntm aork ieh aork pkopckiddkssne` aobnck ipps ieh sntks idross icc ailor opkritne` systkas kvkry hiy# aobnck trifflddoetneuks to row%

Xmrou`m aobnck ihvkrtnsne # briehs hkcnvkr mn`mcy!rkckviet ihs to prkdnsk iuhnkedks utncnzne` tmk

uenquk gkiturks og aobnck% Xmk aobnck ihvkrtnsne` dmieekc ns nedrkhnbcy kstkdtnvk ieh kffldnket gorbunchne` brieh kqunty# kedouri`ne` i broih rie`k og hksnrkh bkmivnors# ieh rknegordne` briehcoyicty%

Is i rksuct# ihvkrtnskrs mivk skke tmk bkekts ieh subskquketcy nedrkiskh tmknr aobnck spkehne %Aobnck netkrekt ihvkrtnsne` spkehne` worchwnhk — idross icc hn ntic goraits nedcuhne` hnspciy# skirdmieh otmkrs — rkidmkh (=%8 bnccnoe ne 2692# iddorhne` to kAirjktkr# ieh wncc rnsk to (94%;= bnccnoe ne2694 ieh kvketuiccy top (47%=0 bnccnoe ne 2697%

Xmns ùnhk ns hksnèkh to mkcp Doesuakr @oohs airjktkrs — nedcuhne` tmosk ne gooh# bkvkri k#bkiuty ' dosaktnds# ieh moak prohudts — pcie tmknr aobnck ihvkrtnsne` stritk`nks% Xmk Aobnck NetkcTkrnks< Doesuakr @oohs provnhks nesn mt neto<

• Pmo aobnck Doesuakr @oohs doesuakrs irk ' mow tmky usk tmknr aobnck hkvndks#

• Pmit ckihne Doesuakr @oohs briehs irk hone ne aobnck tohiy#

• Mow Doesuakr @oohs briehs die usk aobnck to rkidm ieh keì`k doesuakrs%

Gnehne`s irk biskh upoe i stuhy Ancckeenic Akhni doaanssnoekh wntm aobnck akisurkaket ra#

doaTdork# ieh Ancckeenic Akhni„s `cobic pcitgora obskrvitnoes idross tkes og tmousiehs og aobnckih diapin es%



4


Xmk aobnck Doesuakr @oohs iuhnkedk ns aihk up og doesuakrs wmo grkquketcy keì k wntmDoesuakr @oohs doetket ieh ihs oe tmknr aobnck hkvndks% Doesuakrs irk usne` aobnck to<

• Rkskirdm ntkas gor rkvnkws ieh prndks bkgork# hurne`# ieh igtkr trnps to tmk stork#

• Gneh stork coditnoes tmit skcc i dkrtine brieh or prohudt#

• Keì`k wntm tmknr givorntk briehs gor rktinc proaotnoes or to provnhk gkkhbidj%

doaTdork kstnaitks tmk Doesuakr @oohs aobnck iuhnkedk to bk icaost =; anccnoe pkopck ne tmk

[%T%# rkidmne` =;+ og tmk totic idtnvk aobnck iuhnkedk% Mowkvkr# tmns `roup ns stncc `rowne` huk todoetneukh sairtpmoek ieh tibckt pkektritnoe% Iddorhne` to doaTdork# sairtpmoek owekrsmnpwis up 92>+ ykir!ovkr!ykir to iddouet gor ;8+ og tmk totic aobnck iuhnkedk ne 2692# wmnck tibcktowekrsmnp wis up 9>8+ ykir!ovkr!ykir to iddouet gor 29+ og tmk aobnck iuhnkedk -Dmirt I.%

Xmk wnhksprkih ihoptnoe og sairtpmoeks ieh tibckts mis snèndietcy dmie kh mowdoesuakrs keì`k wntm Doesuakr @oohs doetket botm prk! ieh post!purdmisk# iccowne`doesuakrs to iddkss rkckviet Doesuakr @oohs doetket it iey tnak ieh iey pcidk% Groa our

rkskirdm# ng you owe i aobnck hkvndk# you irk aost cnjkcy iddkssne` soak gora og Doesuakr@oohs doetket% Ne gidt# =4+ og tmk aobnck Doesuakr @oohs iuhnkedk owes i sairtpmoek%Ippck nOT -82+. ieh @oo`ck Iehronh -8;+. sairtpmoeks aijk up tmk ailornty og tmksairtpmoeks uskh by tmk aobnck Doesuakr @oohs iuhnkedk% Xmns iuhnkedk ovkr!nehkxks oeIppck sairtpmoek -nVmoek. owekrsmnp doapirkh to tmk totic aobnck popucitnoe%

Tourdk< doaTdork AobnCkes# Hkdkabkr 2692 -4 aoetm ivkri`k.%

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Pntm =4+ og tmk aobnck Doesuakr @oohs iuhnkedk owene` i sairtpmoek# dross!vnsntitnoe og doetket ns kxpkdtkh% Xmk Doesuakr @oohs iuhnkedk anrrors tmk doetket doesuaptnoe og tmkovkricc aobnck iuhnkedk# iddkssne` Ekws# Tkirdm# ieh Rktinc negoraitnoe oe i rkùcir bisns%Mowkvkr# tmk aobnck Doesuakr @oohs iuhnkedk ovkr!nehkxks oe dross!vnsntitnoe to GneiednicTkrvndks# Ketkrtineaket ieh Cngkstyck# ieh Rktinc sntks -Dmirt B.%

Is i rksuct og tmns dross!vnsntitnoe# tmkDoesuakr @oohs diapin es oe ourpcitgora irk skrvkh tmrou`m i virnkty og ippcnditnoes# og wmndm tmk top 96 irk cnstkh neDmirt D% Groa botm Dmirts B ieh D# wk die

skk tmit Doesuakr @oohs uskrs ovkr!nehkxoe iddkssne` Ketkrtineaket doetket# iehtmit Doesuakr @oohs diapin es irk ogtkebkne` skrvkh to tmns doetket% Mowkvkr# tmkrkns stncc opportuenty to gurtmkr tir`kt Rktinc iehGneiednic Tkrvndks doetket to rkidmDoesuakr @oohs uskrs tmrou`m tmkskippcnditnoe ditkòrnks%

Tourdk< doaTdork Vcie Aktrnx Aobnck# Eovkabkr 2692 -92 aoetm ivkri`k.%

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Xmk Aobnck Doesuakr @oohs Iuhnkedk

Iddorhne` to tmk doaTdork stuhy# tmk ailornty og tmk aobnck Doesuakr @oohs iuhnkedk ns2;!;8 ieh gkaick -Dmirt H.% Xmksk dmiridtkrnstnds og tmk aobnck Doesuakr @oohs iuhnkedkdcoskcy anrror tmosk og tmk ovkricc sairtpmoek iuhnkedk%

Doesuakr @oohs prohudts# sudm is gooh# bkvkri`ks# ieh mouskmoch prohudts ieh suppcnks# irkaost ogtke purdmiskh ne!stork# ogtke groa `rodkry storks% Xmkrkgork# i aobnck doesuakr„s `rodkrybkmivnor# oecnek or onek# die neflukedk tmknr purdmisk og Doesuakr @oohs prohudts% Pmnck tmkailornty og `rodkry prohudts irk purdmiskh ne!stork# soak `rodkry ntkas irk purdmiskh oe iaobnck hkvndk# provnhne` ieotmkr opportuenty to neflukedk i doesuakr„s prohudt skckdtnoe% Og tmk totic aobnck iuhnkedk# ake irk rkspoesnbck gor ;8+ og aobnck `rodkry smoppne # ieh irk tmkailornty og smoppkrs ne tmk 9=!28 ieh ;;!78 i`k hkao`ripmnd -Dmirt K.%

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Aobnck Doesuakr @oohs Vurdmisk Bkmivnor

Pmnck Doesuakr @oohs prohudts irk soaktnaks purdmiskh groa i aobnck hkvndk# kspkdniccyby ake# aost Doesuakr @oohs prohudts irk purdmiskh groa rktinc coditnoes# sudm is `rodkryieh eitnoeic rktinc dmines% Wkry gkw og tmksk òohs irk soch hnrkdtcy groa tmk aieugidturkr%

Xmkrkgork# i doesuakr„s ne!stork aobnck bkmivnor die icso bk nehnditnvk og aobnck Doesuakr@oohs bkmivnor%

Rkskirdm su``ksts tmit aost doesuakr prk!purdmisk bkmivnor ns hoek oe i tibckt hkvndk#prksuaibcy ne tmk moak# is ovkr >6+ og tibckt naprkssnoes oe our pcitgora irk groa i Pn!Gn

doeekdtnoe% Xmke# oedk tmk doesuakr ckivks tmk moak# tmk hkvndks ieh idtnvntnks pkrgorakhdmie`k%

Pmke ne!stork# tmk ailornty og doesuakrs irk usne` tmknr sairtpmoeks% Mowkvkr# tmns ne!storkbkmivnor hnstkrs by `kehkr% Botm Ake ieh Poake cooj gor prohudt negoraitnoe# but tmky òibout nt ne hnffkrket wiys% Ake irk aork cnjkcy to doapirk prndks ieh dmkdj prohudt ivincibnc!nty# wmnck Poake irk aork cnjkcy to keì`k ne sodnic idtnvntnks# sudm is isjne` i grnkeh or giancyakabkr ibout i pirtnducir prohudt -Dmirt G.%

Is i rksuct og tmns jeowckh`k og doesuakr bkmivnor# Doesuakr @oohs briehs irk usne` aobnckihvkrtnsne` to hrnvk brieh iwirkekss vni aobnck vnhko# doupoes# ieh proaotnoes% Xmksk briehsicso usk coditnoe issnstiedk to `kt doesuakrs neto storks wmkrk tmknr prohudts irk soch# ieh totir`kt doesuakrs ne!stork to jkkp tmosk prohudts top og aneh%

www%ancckeenicakhni%doa/aobnck!netkccn kedk


Ne!Ttork Aobnck BkmivnorBy @kehkrDMIRX G

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Doesuakr @oohs briehs mivk bkke doesnstket spkehkrs ne aobnck ihvkrtnsne % Is i rksuct#Doesuakr @oohs wis tmk 7tm ckihne` brieh vkrtndic oe tmk Ancckeenic Akhni pcitgora ne 2692-Dmirt @.# ieh mis bkke ne tmk Xop 96 @cobic Brieh Wkrtndics gor tmk cist two ykirs%

Groa 2699 to 2692# `cobic spkehne` ne tmk Doesuakr @oohs vkrtndic `rkw 24;+ oe ourpcitgora -Dmirt M.% Xmrou`mout tmns tnak pkrnoh# Doesuakr @oohs ekvkr hroppkh out og tmk top

96 vkrtndics# hkaoestritne` tmit tmns `rowtm diak groa ie kstibcnsmkh bisk og spkehne %

Hkspntk trnpck!hn nt `rowtm ne aobnck ihvkrtnsne # `rowtm groa otmkr brieh vkrtndics# sudm is Xrivkc# Vkrsoeic ' Moak Tkrvndks# ieh Mkictm mis rkdketcy outpidkh tmit og Doesuakr @oohsbriehs% Xmkrk ns ie opportuenty gor Doesuakr @oohs briehs to nedrkisk tmknr smirk ne aobnck bynevkstne` ne gkiturks tmit mkcp rkidm doesuakrs it auctnpck ponets ne tmk purdmisk dydck%

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Pmnck i cir`k euabkr og Doesuakr @oohsdiapin es irk rue by gooh ieh bkvkri`kbriehs# tmkrk ns stncc virnkty wntmne tmk vkrtndic%Oe tmk Ancckeenic Akhni pcitgora# snx hnstkrketsub!ditk`ornks doetrnbutkh to tmk ovkriccDoesuakr @oohs anx ne 2692 -Dmirt N.%

Pk ho eot skk audm og i skisoeicnty kstkdt neDoesuakr @oohs aobnck ihvkrtnsne`spkehne` doapirkh to otmkr vkrtndics oe ourpcitgora% Aiey Doesuakr @oohs ihvkrtnskrsainetine tmk siak ckvkc og spkeh tmrou`mouttmk ykir is tmksk prohudts irk icwiys ekkhkhieh aust doesnstketcy bk rkpckensmkh ne tmkmoak%

Mouskmoch prohudt briehs ainetinekh tmknraobnck spkeh tmrou`mout tmk ykir# butihlustkh tmknr akssi`ne` to tir`kt hnstkrketskisoeic moak ekkhs% Tpkeh og icdomocndbkvkri`k briehs hnh nedrkisk scn mtcy ne tmktmnrh ieh gourtm quirtkr og 2692# possnbcyittrnbutkh to auctnpck sports skisoes ieh tmkmocnhiys hurne` tmksk aoetms%

Dosaktnds ' My`nkek ns tmk skdoeh cir`kstsub!vkrtndic og tmk Doesuakr @oohsihvkrtnskrs oe our pcitgora% Aijk!up# minrdirk# ieh sjne dirk briehs ckvkri`kh aobnckihvkrtnsne` ne orhkr to tir`kt tmknr akssi`ksto potketnic doesuakrs ne spkdndhkao`ripmnds or wntm dkrtine dmiridtkrnstnds#to nedrkisk tmknr kffkdtnvkekss%

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Aobnck Doesuakr @oohs Diapinè @oics Xmk top diapinè oic gor Doesuakr @oohs ihvkrtnskrs oe our pcitgora ne 2692 wis BriehIwirkekss -Dmirt L.% Brieh Iwirkekss diapin es mkcp Doesuakr @oohs ihvkrtnskrs jkkp tmknrprohudt eiaks ieh gkiturks top og aneh wntm doesuakrs is tmky aijk purdmisk hkdnsnoes% Gorkxiapck# i eitnoeic sohi brieh utncnzkh vnhko diapin es to jkkp doesuakrs kxdntkh ibout tmknrprohudts% Ne ihhntnoe# i woake„s gidk ieh sjne bkiuty brieh utncnzkh auctnpck post!dcndj diapin eidtnoes to mkcp idmnkvk tmns òic# ogtke usne` rndm akhni gkiturks%

Tntk Xriffld -2>+. ieh Tustinekh Ne!Airjkt Vrkskedk -99+. wkrk tmk skdoeh ieh tmnrh aost

doaaoe diapin e òics gor Doesuakr @oohs briehs oe our pcitgora ne 2692% Gooh briehs# sudmis seidj ntkas ieh bijne` ne`rkhnkets# aost ogtke doupckh tmksk òics wntm vnhko ieh sodnicakhni idtnoes ne orhkr to hrnvk doesuakrs to tmknr briehkh wkbsntk or ippcnditnoe to –ckire aork%‑

Brieh Iwirkekss ieh Tntk Xriffld wkrk icso tmk two diapin e òics tmit Doesuakr @oohsihvkrtnskrs goduskh aork mkivncy oe doapirkh to icc ihvkrtnskrs oe tmk Ancckeenic Akhni pcitgora%Pmke doapirkh to icc ihvkrtnskrs# 87+ og Doesuakr @oohs diapin es goduskh oe briehiwirkekss# wmnck oecy 98+ og ihvkrtnskrs idross icc vkrtndics goduskh oe tmk siak òic -Dmirt L.%

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Rkidmne` Doesuakr @oohs

Iuhnkedks Kvkrywmkrk Xmk Doesuakr @oohs iuhnkedk ns cir`k#ieh tmksk doesuakrs iddkss doetket idrossi virnkty og hkvndks ieh opkritne` systkas%Kffkdtnvk aobnck ihvkrtnskrs tijk ihvieti`kog tmns by rueene` dross!pcitgora aobnckihvkrtnsne` diapin es to doeekdt tmknr

briehs wntm iuhnkedks# eot lust hkvndks%

Huk to ripnh sairtpmoek ieh tibcktihoptnoe# tmk anx og naprkssnoes oe tmkAncckeenic Akhni pcitgora doane` groatmksk typks og hkvndks mis `rowesn endietcy ovkr tmk doursk og tmk pistykir% Oe our pcitgora ne 2692# =2+ og tmkdoeekdtkh hkvndk naprkssnoes gorDoesuakr @oohs ihvkrtnskrs diak groasairtpmoeks# wntm 9=+ doane` groatibckts -Dmirt J.%

[eckss ihs irk hksn ekh to hrnvk ipphowecoihs oe i spkdnd opkritne` systka#godusne` oe oek OT or hkvndk typk die putueekdkssiry cnants oe ie ihvkrtnskr„s ibncntyto rkidm kvkry ivincibck akabkr og tmknrtir`kt iuhnkedk% Gor kxiapck# Iehronh wistmk ckihne` opkritne` systka oe tmkAncckeenic Akhni pcitgora ne 2692% Mowkvkr#tmk hnvkrsk `roup og aieugidturkrs iehhkvndks tmit rue ie Iehronh OT aihk up

lust ckss tmie oek!micg og ovkricc naprkssnoes-skk Dmirt C.% Iehronh ns tmk ckihne` OT oeour pcitgora# but nOT ns tmk ckihkr ne tibcktnaprkssnoes ieh Ippck hkvndks irk airjktckihkrs ne tmknr ditkòrnks%

Pntm Pnehows ieh BcidjBkrry rkckisneèkw hkvndks ieh opkritne` systkas# wkaiy stirt to skk nedrkiskh doesuakrihoptnoe og tmksk otmkr opkritne` systkas%

Doesuakr @oohsDoeekdtkh Hkvndk AnxRiejkh by NaprkssnoesDMIRX J


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Doesuakr @oohs Iuhnkedk

Xir`ktne` Ttritk`nksDoesuakr @oohs briehs ihvkrtnsne` oe tmk Ancckeenic Akhni pcitgora ckvkri`k i virnkty og iuhnkedk tir`ktne` aktmohs# nedcuhne` bkmivnoric# codic# hkao`ripmnd# doetket!biskh# iehtidtndic iuhnkedk tir`ktne` -goduskh oe tir`ktne` spkdnd hkvndk typks# opkritne` systkas# ordirrnkrs.%

Aobnck sivvy Doesuakr @oohs ihvkrtnskrs ckvkri`k coditnoe!biskh tir`ktne` diapin es to

kesurk tmit tmknr akssi`k `kts to aobnck uskrs it tmk rn mt pcidk ieh tnak# sudm is wntmne tmkrihnus og i `rodkry stork# or towirhs tmk keh og tmk worj hiy# wmke oek an mt rue krriehs oetmk wiy moak%

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Ne 2692# 86+ og Doesuakr @oohs diapin espkeh oe our pcitgora wis ittrnbutkh to itckist oek og tmk aiey goras og rkic!tnakcoditnoe!biskh tir`ktne % Gor kxiapck#bkvkri`k ieh bkiuty briehs wkrk two og tmk cir`kst sub!vkrtndics to usk tmns aobnckgkiturk% -Dmirt A.%

Iaoe` icc ihvkrtnskrs oe our pcitgora# tmkDoesuakr @oohs vkrtndic wis tmk gourtmcir`kst to ckvkri`k coditnoe!biskh tir`ktne`aktmohs ne 2692%

Doesuakr @oohs ihvkrtnskrs utncnzkhneeovitnvk typks og aobnck ihvkrtnsne # sudm

is coditnoe!iwirk bieekrs# i gora og rndmakhni kxpiehibck bieekrs# wmndm usk ihkvndk„s coditnoe to smow ekirby storkcoditnoes wmkrk i prohudt douch bkpurdmiskh% I bkkr brieh utncnzkh tmnstkdmeoco`y to smow uskrs tmk dcoskst birtmit soch tmknr bkkr%

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Doesuakr @oohs Iuhnkedk

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Ancckeenic„s iuhnkedks irk bunct groa aissnvkvocuaks og uskr# coditnoe# ipp# ieh 4rh pirtyhiti# audm cnjk tmk hiti ponets wk„vk skketmrou`mout tmns rkport% Xmkauctn!hnakesnoeic vnkw tmksk hiti ponetsprovnhk ns wmit wk rkgkr to is tmk Rkckviedk

@ripm% Xmns jeowckh`k `nvks ihvkrtnskrs tmkibncnty to rue mn mcy!tir`ktkh diapin esidross tkes og tmousiehs og aobnck ipps iehsntks% Hkpkehne` upoe ihvkrtnskrs„ oics# tmknhkic iuhnkedk tir`ktne` socutnoe aiy nedcuhkaork tmie oek tir`ktne` piriaktkr tooptnanzk rkidm iaoe` i hksnrkh iuhnkedk%

I euabkr og iuhnkedks — biskh upoerkic!worch idtnoes ieh bkmivnors — irk icsouskh by Doesuakr @oohs briehs to rkidmdoesuakrs wntm provke netkrksts ieh netkets%Ne 2692# tmk iuhnkedks tmit Doesuakr @oohsihvkrtnskrs aost grkquketcy tir`ktkh irksmowe ne Dmirt E% Xmk hnvkrsk anx og iuhnkedks tir`ktkh by Doesuakr @oohsihvkrtnskrs rknegordks tmk bkekt og dross!doetket ihvkrtnsne %

Iuhnkedks irk hyeiand ieh i aobnck uskr smngts neto hnffkrket iuhnkedks tmrou`mout tmk hiy%Ihvkrtnskrs smouch tir`kt hnvkrsk or auctnpck iuhnkedks to aijk surk tmit tmky irk rkidmne` ieoptnaic skt og aobnck uskrs% Xmkrkgork# i hnvkrsk `roup og iuhnkedks icso rkspoehkh to iehrksoeitkh wntm Doesuakr @oohs ihs oe our pcitgora# is smowe ne Dmirt O%



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Ke`i`ne` tmk Aobnck

Doesuakr @oohs DoesuakrIs doesnstket spkehkrs ne aobnck ihvkrtnsne # Doesuakr @oohs doapienks utncnzk i virnkty og aobnck idtnoes to ke`i`k doesuakrs oe tmknr aobnck hkvndks% Groa tmk usk og vnhko# to rndmakhni# to hyeiand bieekrs# Doesuakr @oohs briehs irk kxpkrnaketne` wntm aobnck%

Xmk post!dcndj idtnoes Doesuakr @oohs ihvkrtnskrs nedcuhk ne tmknr aobnck ihs icso hnrkdtcyhrnvk tmknr diapin e oblkdtnvks% Doapirkh to icc ihvkrtnskrs rueene` diapin es wntm

Ancckeenic Akhni ne 2692# Doesuakr @oohs briehs kedouri`kh doesuakrs to Pitdm Wnhko#netkridt wntm aobnck Todnic Akhni# or utncnzk Rktinc Vroaotnoes it audm mn mkr ritks -Dmirt V.%





Keì`ne` tmk Aobnck

Doesuakr @oohs DoesuakrEkircy micg -88+. og Doesuakr @oohs diapin es oe tmk Ancckeenic Akhni pcitgora ne 2692nedorporitkh i vnhko ispkdt -Dmirt V.% Xnkh to tmksk ihvkrtnskrs„ diapin e òics -Dmirt L.#Doesuakr @oohs briehs rie vnhko doaakrdnics trihntnoeiccy hkvkcopkh gor tkckvnsnoe ne iaobnck hkvndk gorait to rkidm i ekw iuhnkedk gor tmknr akssi`k% Gor kxiapck# ie kekr`yhrnej brieh rie i vnhko diapin e oe our pcitgora to proaotk i ekw prohudt ciuedm%

Ovkr oek!tmnrh -48+. og Doesuakr @oohs diapin es oe our pcitgora nedcuhkh i sodnicakhni dicc to idtnoe# aijne` nt kisy gor gies og i prohudt to keì`k wntm tmknr givorntk brieh%Is skke ne Dmirt G# Gkaicks irk aork cnjkcy to keì`k ne sodnic bkmivnor wmnck ne!stork# sudmis tkxtne` tmknr grnkehs or giancy to isj ibout i dkrtine prohudt or brieh% I aobnck cnej tosodnic akhni mis bkekts gor botm tmk ihvkrtnskr ieh tmk doesuakr%

Groa tmksk sodnic sntks# keì`kh doesuakr gies douch bk tmk rst to eh out iboutupdoane` proaotnoes# spkdnic ostkrs# ieh ekw prohudts% Groa tmk ihvkrtnskr pkrspkdtnvk#sodnic akhni keì`kaket iccows gor i wkictm og jeowckh`k ibout i prohudt„s doesuakrbisk hkrnvkh groa tmk hkao`ripmnd# bkmivnoric# ieh netkrkst doetket ne i uskr„s sodnic prock%Gooh ieh Dosaktnds ' My`nkek ihvkrtnskrs wkrk two og tmk sub!vkrtndics tmit utncnzkh aobncksodnic akhni buttoes to hrnvk doesuakrs rn mt to tmknr aobnck sodnic sntks%

Rktinc proaotnoe wis uskh ne 29+ og Doesuakr @oohs diapin es oe our pcitgora ne 2692#ovkr twndk tmit og icc diapin es oe our pcitgora -Dmirt V.% Is wk siw ne Dmirt G# aick `rodkrysmoppkrs irk aork cnjkcy to doapirk prohudt prndks ieh eh doupoes or hkics wmnckne!stork%



Doedcusnoes

9;

Kxtkehne` Brieh Iwirkekss groa Aobnck Tdrkke to Dism Rk`nstkr

Doesuakr @oohs purdmisk bkmivnor ns neflukedkh by aiey gidtors bkgork tmk doesuakr kvkr`kts to tmk dism rk`nstkr% Ne!stork idtnoes ieh bkmivnor die mivk ie napidt oe Doesuakr @oohspurdmisk bkmivnor% Is i rksuct# Doesuakr @oohs briehs irk usne` aobnck ihvkrtnsne` to tir`ktdoesuakrs ieh hrnvk brieh iwirkekss to jkkp tmknr prohudts top og aneh% Aobnck die mkcpsmortke tmk tnak bktwkke wmke i Doesuakr @oohs brieh„s ihvkrtnskaket ns vnkwkh ieh tmkponet og smkcg skckdtnoe by òne` ne!stork ieh ne!mieh wntm tmk doesuakr to nedrkisk brieh

iwirkekss%

Doesuakr @oohs ihvkrtnskrs irk utncnzne` auctnpck aobnck stritk`nks# gkiturks# ieh idtnoes tomkcp idmnkvk tmknr iwirkekss òics% Rkpurposne` tkckvnsnoe doaakrdnics gor tmk aobnck sdrkkemkcps eh i ekw iuhnkedk gor ie icrkihy hkvkcopkh ih# tmns tnak oek audm dcoskr to i dismrk`nstkr% Ne ihhntnoe# tir`ktne` iuhnkedks biskh oe coditnoe ieh proxnanty to i stork tmit skccs ibrieh„s prohudts die `kt ekw doesuakrs ne tmk hoor ieh oek stkp dcoskr to your prohudt%

Opportuentnks gor Doesuakr @oohs Briehs

Pmnck Doesuakr @oohs ihvkrtnskrs mivk sustinekh i top 96 ckvkc og `cobic aobnck spkeh oe ourpcitgora# tmkrk ns nedrkiskh opportuenty gor kemiedkh `rowtm gor tmns vkrtndic# stkaane` groatmk usk ieh netk`ritnoe og ekw gkiturks%

Doesuakr @oohs ihvkrtnskrs aust doetneuk to neeovitk ieh kabridk tmk uenquk gkiturks og aobnck tmit aijk tmns akhni spkdnic% Eo akhni ns dcoskr to doesuakrs oe!tmk!ò# ieh utncnzne` i

hkvndk„s coditnoe to mkcp hkcnvkr i tidtndic akssi`k ns oek pirt og ie kemiedkh aobnck stritk`y%Kemiedne` coditnoe wntm bkmivnoric hiti mkcps to drkitk ie iuhnkedk gor i rkckviet aobnckihvkrtnsne` stritk`y%




[ehkrstieh tmk –ekw‑ rst sdrkke% Aobnck ns ogtke tmk rst tmne` wk cooj it wmke wkwijk up ne tmk aorene # ieh tmk cist tmne` wk usk bkgork bkh kidm en mt% Aobnck hkvndksmivk bkdoak ie netk`ric pirt og our cnvks# ieh ò kvkrywmkrk wntm us# kvke ne!stork% Xmkprnaktnak gor tmksk hkvndks dmie`ks tmrou`mout tmk hiy# ieh uehkrstiehne` tmk wiydoesuakrs usk aobnck ns tmk rst stkp ne hkvkcopne` ie kstkdtnvk aobnck stritk`y%

Nevkst ne aobnck optnanzitnoe or i briehkh ippcnditnoe% Ttuhnks smow tmit doesuakrsirk turekh ost by i akssy aobnck kxpkrnkedk% Jkkp tmka keì`kh wntm i aobnckoptnanzkh wkbsntk# or# bkttkr ykt# i briehkh ippcnditnoe gor tmk bkst doetroc og doetket%

Xmns ippcnditnoe die icso bkdoak i sourdk og kemiedkh negoraitnoe ibout your aostkeì`kh dustoakrs%

Nedrkisk your rkidm% Xmk bn # bkiutnguc worch og aobnck dovkrs bnccnoes og hkvndks iehbnccnoes og uskrs% Hoe„t tir`kt too eirrowcy% Toaktnaks i broih akssi`k ns ie netk`ric pirtog i coe`!tkra aobnck stritk`y% ou douch bk surprnskh to eh ekw dustoakrs groauekxpkdtkh iuhnkedks%

Vkopck# eot hkvndks% Pmke aobnck bkmivnor# dmiridtkrnstnds# ieh doetket doak to`ktmkr#tmk rksuct ns i skt og hyeiand iuhnkedks# eot lust hkvndks# wmndm keì`k wntm your brieh%Doesuakr @oohs briehs die bkekt groa ckvkri`ne` rkckviet iuhnkedk nesn mts groa tmkAncckeenic Akhni pcitgora to kemiedk tmknr uehkrstiehne` og tmk aobnck Doesuakr@oohs iuhnkedk%

Hrnvk keì`kaket% Aobnck uskrs irk doetket doetrnbutors% @nvk your dustoakrs i dmiedkto smirk tmknr owe doetket wntm your brieh gor nedrkiskh keì`kaket% Porj idrossauctnpck sodnic akhni dmieekcs% Bkekt groa giancnir bkmivnors ieh drkitk ie keì`ne` ihtmit anrrors flnppne` tmrou`m tmk ekwspipkr by usne` i aobnck dnrducir ih uent%

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2

4

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;

Xop 96 Idtnoe Ntkas gor

Doesuakr @oohs Briehs




Cnjk rkic kstitk# aobnck ns icc ibout coditnoe% Aobnck ns tmk oecy akhni tmit òkskvkrywmkrk wntm i doesuakr% To jeowne` wmkrk to tir`kt potketnic doesuakrs mkcpsDoesuakr @oohs ihvkrtnskrs skeh tmk rn mt akssi`k wntm tmk rn mt doetket to keì`kpotketnic purdmiskrs it tmit rn mt tnak%

@kt drkitnvk% Xmk aobnck iuhnkedk ns uenquk% Doesuakrs hoe„t ke i`k wntm aobnck ihs

tmk siak wiy tmky keì`k wntm prnet# tkckvnsnoe# or rihno ihs% Aobnck aiy bk tmk pcidk totry ekw ih doedkpts# tijk i rnsj# kxpkrnaket wntm i ekw nhki or prohudt% Bkdiusk tmkaobnck iuhnkedk ns uskh to bkne` ibck to smirk tmknr vondk ieh upcoih tmknr pkrsoeicdoetket# tip neto tmns gor uekxpkdtkh rksucts%

Bk idtnvk% Bk ie idtnvk pirtndnpiet ne tmk aobnck ciehsdipk% Ttiy oe top og trkehs# tijkihvieti`k og ekw hkvndks# ieh hoe„t bk igrinh to kxpkrnaket wntm ekw tkdmeoco`nks%Bkdoak khuditkh oe tmk aobnck airjkt to ckire aork ibout tmns `rowne` akhni%

Dmoosk wnskcy% Xmkrk ns eot icwiys i ai`nd gorauci gor mow audm og i prohudt„sihvkrtnsne` buh`kt smouch bk iccoditkh to aobnck% Hkvkcop aobnck ihvkrtnsne „s rock neyour diapin e stritk`y by dckircy nhketngyne` your òics% Xmns wncc hrnvk rksuctne` idtnoes#ieh i suddkssguccy netk`ritkh airjktne` socutnoe%

Gkkhbidj ' kvicuitnoe% Bkdiusk nt„s icwiys oe# tmk aobnck airjkt# aobnck uskrs# iehaobnck doetket irk hyeiand# dmie`ne` by tmk aneutk% Hkvkcopne` tmk bkst aobnckstritk`y gor your brieh rkqunrks òoh hiti ieh gkkhbidj groa tmk diapin e% Ttiykeì`kh wntm your aobnck ihvkrtnsne` pirtekr to eh tmk anx# styck# ieh vondk og yourbrieh tmit worjs gor aobnck akhni%

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90


Xop 96 Idtnoe Ntkas gor

Doesuakr @oohs Briehs



Tuaairy ' Rkportne` Aktmohoco`y

Ibout Ancckeenic Akhni

Ancckeenic Akhni ns tmk ckihne` nehkpkehket aobnck ihvkrtnsne` ieh hiti pcitgora% Our tkdmeoco`y# toocs ieh skrvndks

mkcp ipp hkvkcopkrs ieh aobnck wkbsntk pubcnsmkrs aixnanzk tmknr ihvkrtnsne` rkvkeuk# idqunrk uskrs ieh ine iuhnkedk

nesn`mts% Our pcitgora icso keibcks us to ostkr ihvkrtnskrs powkrguc Aobnck Iuhnkedk Tocutnoes -AIT. tmit utncnzk our

snèndiet sdick# sopmnstnditkh tir`ktne` ieh uenqukcy keì`ne` drkitnvk dipibncntnks to hkcnvkr akiene`guc rksucts%

Ibout doaTdork

doaTdork ns i cobic ckihkr ne akisurne` tmk hn`ntic worch ieh tmk prkgkrrkh sourdk og hn`ntic airjktne` netkccn`kedk%

Xmrou m i powkrguc doabneitnoe og bkmivnoric ieh survky nesn`mts# doaTdork keibcks dcnkets to bkttkr uehkrstieh#

ckvkri`k ieh prot groa tmk ripnhcy kvocvne` worchwnhk wkb ieh aobnck irkei% doaTdork provnhks syehnditkh ieh

dustoa socutnoes ne oecnek iuhnkedk akisurkaket# k!doaakrdk# ihvkrtnsne # skirdm# vnhko ieh aobnck ieh ostkrs

hkhnditkh ieicysts wntm hn`ntic airjktne` ieh vkrtndic!spkdnd nehustry kxpkrtnsk% Ihvkrtnsne` i`kednks# pubcnsmkrs#

airjktkrs ieh eiednic ieicysts ture to doaTdork gor tmk nehustry!ckihne` socutnoes ekkhkh to drigt suddkssguc hn`ntic#

airjktne # sicks# prohudt hkvkcopaket ieh trihne` stritk`nks%

Rkport Aktmohoco`y

Xmk nesn`mts mkrk irk biskh upoe i stuhy Ancckeenic Akhni doaanssnoekh wntm aobnck akisurkaket ra# doaTdork# ieh

Ancckeenic Akhni„s cobic pcitgora obskrvitnoes idross tmousiehs og aobnck ih diapinès%

doaTdork Aktmohoco`y<

• AobnCkes [%T% Turvky< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692: e12>#6;0

• Vcie Aktrnx Aobnck< 9=* ykirs och# Eovkabkr ' Hkdkabkr 2692 -92 ao% Iv %.: e192#666

• Ih Aktrnx Aobnck< Tpnhkr ieh bots tkdmeoco`y ieh aobnck hnspciy ih spidk: Eovkabkr ' Hkdkabkr 2692

Ancckeenic Akhni Vcitgora Hiti<

Xmk 2699 ieh 2692 T%A%I%R%X%™ rkport hiti ieh ketkrtineaket vkrtndic hiti gkiturkh ns biskh oe idtuic diapin e ieh

pcitgora hiti groa Ancckeenic Akhni% Is tmk cir`kst nehkpkehket aobnck ihvkrtnsne` pcitgora# wk irk dipibck og rkportne`

ieh ieicyzne` i rndm skt og diapinè hiti docckdtkh idross tkes og bnccnoes og aoetmcy naprkssnoes% Kckvitne` ieh hrnvne`

tmk aobnck ipp kdoeoay gorwirh ns dketric to our doapiey anssnoe%

Wnsnt www%ancckeenicakhni%doa/aobnck!netkccn`kedkto snè up to rkdknvk Ancckeenic Akhni!rkcitkh ekws ieh aobnck

netkccn kedk rkports# nedcuhne Ancckeenic Akhni„s Aobnck Anx™# tmk Tdorkdirh gor Aobnck Ihvkrtnsne Rkidm ieh Xir`ktne`

-T%A%I%R%X%.™ rkport# otmkr nssuks og tmk Aobnck Netkc Tkrnks# ieh spkdnic rkports%

©2694 Ancckeenic Akhni# Ned% Icc rn`mts rkskrvkh% Icc prohudt eiaks ieh nai`ks irk trihkairjs or rk`nstkrkh trihkairjs og

tmknr rkspkdtnvk owekrs%

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Wnsnt www%ancckeenicakhni%doa/aobnck!netkccn`kedk to sn`e up gor Ancckeenic Akhni„spowkrguc rkskirdm rkports# nedcuhne` T%A%I%R%X%™# Aobnck Anx™# ieh tmk Aobnck Netkc Tkrnks%

XMK @COBIC CKIHKR NE AOBNCK NEXKCCN@KEDK

Cnjk us oe Gidkbooj Doeekdt wntm us oe CnejkhNe Wnkw our vnhkos oe ouXubkGoccow us oe Xwnttkr Fancckeenicakhni

Millennial Media's Mobile Intel Series Vol 5 - Consumer Goods

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