#DEALWITHIT

>

—daniel calne, neuroscientist

“The essential difference between emotion & reason

is that emotion leads to action while reason leads to conclusions.”

HUH?

vs.

>

emotions flood the brain with dopamine.

>

dopamine is a neurotransmitter  that helps control the brain's reward & pleasure centers. 

>dopamine also helps regulate

movement & emotional responses.

+ =dopamine

enables us to see rewards,

& to take action

toward them.

does not flood the brain with dopamine.

logic

does not inspire action.

logic

(it helps justify it.)

if logic alone were powerful enough to inspire action, nobody would smoke.

#FACT

therefore…

>

+ =but ideally…

which is why asking yourself

these 3 questions is so important:

+ +how do

you want your

audience to feel?

what do you want

your audience to think?

what do you want

your audience to do?

—maya angelou, pulitzer prize winner

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

AMEN.

for more high-impact, low-calorie storytelling & presentation design wisdom

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