Gruppo RDB Estratto del Piano Industriale e Manovra ... · • Works in a browser or in a web-view...
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1 Group structure MorphCast 50% (76% votes) 50% >420 shareholders (look at www.cynny.it) Bargagni Family
Transcript of Gruppo RDB Estratto del Piano Industriale e Manovra ... · • Works in a browser or in a web-view...
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Group structure
MorphCast
50% (76% votes) 50%
>420 shareholders (look at www.cynny.it)
Bargagni Family
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Company Highlights
• Established in 2013 (Space in 2015)
• R&D conducted in Florence Italy
• 40 FT employees WW (of which 9 Cynny
Space)
• 33 FT engineers and 4 PhD recipients
• US Pat. No. 9524278 + 6 pending patents
• Raised $4M (+ $4M Cynny Space)
• Founder Stefano Bargagni
Consumer electronics 1984/7 – FRAEL
E-commerce pioneer 1993/2003 – CHL Spa,
listed in 2000
Startup in S.V. 1996/7 - Pride Corp. (Hardware)
Cloud Storage Visionary 2005/12 – TAKYS
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The video that adapts to you
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MorphCast creates video from static photos
MorphCast Concept - AI
MorphCast:
• Saliency; face, object and context recognition, by AI
• Rendered on the fly
• Ephemeral (doesn’t exist as a video file)
• Works in a browser or in a web-view in Facebook, Twitter, Kik, etc.
• Adapts itself in real-time based on the viewer’s reactions
US Pat. No. 9524278 link
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MySig Concept
My signature is
unique, its mine, and
private! US Pat. Appl. No. 62/358,399 05/07/2017
- face ID
- emotions
- reactions
- gender
- Age
- 100% private
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MySig is a unique, intelligent, real-time
and dynamic Signature, residing on my
mobile device only, and never gets copied,
transferred or otherwise used by other parties
MySig Concept
MySig:
• improves accuracy as a function of more MorphCast
• no SW download required
• iOS and Android compatible
• resides on my device only
• captures my expression, 3D model, viewing angle
• continuously updating, learning, intelligent
• HTML5 compatible, browser and native app agnostic
• anonymous
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MorphCast & MySig: ACTIVE MEDIA
MEDIA: as a JPG, GIF, MP4, MorphCast will spread in the internet trough all current and future
platforms (cross platform pollination)
ACTIVE: instead of other MEDIA, MorphCast is re-active to the viewer and controlled by Cynny
Once MySig is initialized, it works for all future views of MorphCasts coming from any source,
learning more and more about the viewer
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Spreading on Social Networks and Chats
A friend
shared a
video on
whatsapp!
tap and look
at the video
MorphCast
starts
end page with
sharing
buttons
tap on
share button
MorphCast
flies to my
wall
now all my
friends can
see the
shared
MorphCast
a friend of
mine taps on
etc
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Initiating MySig at Receiver
No App required
MorphCast created on the fly
MySig is
initialized to the
first viewing of
the MorphCast
creating cross
pollination
effect
throughout the
network
MySig
MySig
MySig
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Jump Starting MorphCast, GTM #1 - BOT
MySig
MySig
MySig
BOT (robot) is
a virtual user
in chat
MorphCast
BOT in Kik
at any
message
sent…
MorphCast
answers with
a relevant
video
to all users in
the chat
group
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Jump Starting MorphCast, GTM #2 – News
News briefing push
notification (app installed *)
MySig
* MorphCast app, or 3rd party app partnering with MorphCast
news program
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Jump Starting MorphCast, GTM #3 - App
* MorphCast app, or 3rd party app partnering
with Cynny
photo taken by a friend (app installed *)
No App required
MySig
MySig
MySig
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Jump Starting MorphCast, GTM #4 – Publishers
* MorphCast Desktop App provided by Cynny
in the partnering publisher program
MorphCast created by a
publisher*
No App required
MySig
MySig
MySig
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Social Networking grows by adding users
Growth measured with number of users
Currently over
20 billions
videos are
watched every
day!
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original MorphCast
remains in the cloud
unique “MorphCast Views” get rendered on the fly,
ephemeral and are virtually unstoppable
MorphCasts continuously create new anonymous
MySigs and their growth leverage existing community
MySig’s Community…Leveraging existing Communities
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MorphCast frame sent Receiver (with MySig)
(no app required)
Cynny repository
platform of products for
targeted advertising
Potential Market – Product Placement
No user
data goes out
of her device:
MySig “grabs”
the proper ADs
for her.
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Cynny platform enables signature driven,
context sensitive, precise and on the fly
product placement Branded Content,
while maintaining highest level of
privacy
Business Opportunity
MySig 1
MySig 2
MySig 100M MySigs “grab” the proper Ads for each one
based on their taste and like.
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Cynny
platform
Business Model
for Brand 1,
ad Network 1
for Brand 2,
ad Network 2
MySig 1
MySig 2
MySig 100M
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beta launch growth monetization
Target user
Market
Product
Use case
Biz model
Fund Raising
Validation Goal MySig and
MorphCast
technology
Cynny app
UI/UX
10M
MorphCast Views
consumer enterprise
10-30
MorphCast views/day
millennials teenagers
all end users
Revenue Share
$1.5M $1.7M -
Version 1.0 Version 2.0 Version 3.0
Branded content
architecture
Revenue
Q4 2016 1H 2017 2H 2017 2018
Roadmap
$4M - - -
WW head count
30 30 31 33
Managers 1 3 4 5
Facebook post
Twitter post
App
Kik BOT
Search
Facebook BOT
Twitter BOT
Apps
integration
Google AMP
integration
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Media Ad spending worldwide
Facebook Snapchat Youtube Instagram WhatsApp Flickr Pinterest TOTAL
Billions
Daily video views 8 10 1 0.85 0.25 20.1
Daily photo views 0.6 1.5 0.1 1.2 0.01 0.02 3.43
Source: https://www.emarketer.com/Report/Worldwide-Ad-Spending-eMarketers-Updated-
Estimates-Forecast-20152020/2001916#moreReport
$162 $195 $229 $270 $304 $335
$514 $551
$591 $643
$687 $725
$-
$100
$200
$300
$400
$500
$600
$700
$800
2015 2016 2017 2018 2019 2020
Total Media Ad Spending worldwide $B
Digital AD Spending worldwide Other media AD Spending
Digital Ad
Spending up to
335B in 2020
(46% of the global
Ad market)
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Key market drivers
Photo sharing
platforms
Bot
Platforms
Publisher
…
…
…
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Business model
Publisher
Photo sharing
platforms
Bot
Platforms
x10
x3
x1
MorphCast
views
Leveraging
third parties
userbase
Cross
pollination
$CPM
To Cynny
(50%)
To partners
(50%)
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Benchmark B2C companies evolution
Year 1 Year 2 Year 3 Year 4 Valuation
Figures in $M
Google 19 86 400 1.500 18B
Facebook 48 153 280 775 15B
SnapChat 3 100 300 1.000 25B
Cynny 5 67 252 768 ?
0
500
1,000
1,500
2,000
Year 1 Year 2 Year 3 Year 4
First four years of revenues
Google Facebook SnapChat
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Group structure
MorphCast
50% (76% votes) 50%
>420 shareholders (look at www.cynny.it)
