CREATIVITY FOR HRD

GROUP MEMBERS:

CHETAN CHAUHAN (16)SUMIT SOREN (25)TANYA PALLAVI ()SONAM RANJAN ()PIYUSH BHARTI (50)ARUNIMA RUHI LAKRA (40)

What Is Creativity?

Process by which novel, but situationally appropriate,

outcomes are brought about.

What Is Creativity?

Pressures impelling creativity in organization

• Management control• Shot-termism• Over analysis of ideas• Pressure to do more with less• Drives for efficiency• Risk-adverse attitudes• Politics• Perceived stability

Importance

• Problem-solving; applying different minds to problems; generating insights

• Continuous improvement; originality; ingenuity; competition• Communication; emerging stakeholders with no previous

precedent; inspiration• Innovation & intervention; doing different things and doing

things differently• Change, imposed & self-determined; imagination & intuition• Learning, individual & organizational illumination.

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Ways in which HRD can support creative thinking

• Removing personal & organizational barriers• Developing supportive management

approaches• Creating the right environment• Spreading understanding of the process • Enabling individuals to learn to think

differently.

What helps Managers to facilitate creativity in organizations?

• Notions of left & right brain characteristics

• Mind & body connection• Comfort & learning or

stretch zones• Role of fun

Tools & Techniques

• Mental exercises• Analytical exercises• Relaxation techniques• Brainstorming • Changing environment and experiences that

disrupt us.

Creativity in HRD Functions

• Training & Development• Organizational Development• Career Development

Creativity Training

• Mental exercises• Analytical exercises• Relaxation techniques• Brainstorming • Changing environment and experiences that

disrupt us.

CASE STUDY : ACTIVATING CREATIVE SELF

• A marketing team based in Germany was experiencing a creative block in its weekly meeting.

Case Study : Walt Disney

• A marketing team based in Germany was experiencing a creative block in its weekly meeting.

References• HRD by Jennifer Joy-Matthews, David Megginson, Mark Surtees• Corporate creativity : the winning edge by Pradip N. Khandwalla

Thank You !!