#AUT

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How Technology Is Transforming Marketing

#BIGDATA

#ADVERTAINM

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Digital Marketing Boom

Digital marketing spending will increase by 14.7% over the

next year.Source: 2014, Duke Fuqua School of Businesshttp://www.demandmetric.com/content/content-marketing-infographic

Change Drivers

Buyers Controlling Sales Cycle

Technology Improving Buyer’s Experience

Online Time and Social Exploding

Texan Independent

Texas Buyers Like to Do it themselves -Controlling Sales Cycle

Post it , they’ll find ya!

SHARE

#HotMarketingTrend

s

Omnichannel

Personalization

Data-driven

Oh yeah, Content !

TWEET

WATCH

SEARCH

Buyers prefer informational content to ads

80% of business decision makers prefer to get information in a series of articles versus an advertisement.

Source: Exact Target

Its why I exist!

Market Driving Demand for

Content Marketing

“57% of a typical purchase decision is made before a customer even talks to a supplier”

91% of B2B marketers” and 86% of B2C marketers use content marketing

Source: Content Marketing Institute

Source: Corporate Executive Board (1,400 B2B customers surveyed across industries)

TOLD YA!

Social UpRising digital marketing in general by 14.7% over the next

year, compared to a 1.1% decrease in traditional advertising spending. …social media’s share of total

marketing spending from 9.9% to 13.5%

Source: 2014, Duke Fuqua School of Businesshttp://www.demandmetric.com/content/content-marketing-infographic

How Big Is Opportunity

Jan 2015 over 18 billion organic searches US

3 Billion + Internet Users using 4 hours and 25 minutes a day

2 Billion + active social media accounts

Source: WeareSocial.com

2014 year over year improved saw Digital Channels ..lead the way, with online display advertising, search engine optimization, mobile and social media

Source: Blog.gleanster.com 2014http://www.demandmetric.com/content/content-marketing-infographic

PPC

SEOSocial

Mobile

Digital Marketing Shift

Outbound

Content

Traditional Media Ads

78% CMOs think custom content is

the “future of marketing.”

Source: Demand Metric, 2014, http://www.demandmetric.com/content/content-marketing-infographic

Tip #1

Content Marketing allows you to approach just like Outbound Lead Gen i.e. Target, Message, Measure, Nurturee – it’s just less expensive

cost per lead for Inbound marketing than outbound marketing.

Source: Hubspot, State of Inbound Marketing Report 2014

61% Lower

Tip #2

Strategy: Know what your competitor keywords are that you need to win; and what are they missing that you can win

Tip #3

Tip: Content Marketing (blogs, tweets, videos, web releases, infographics, etc.) are digital assets, keep working for you as long as they are live. On other hand pay per click ads are done once the spend is up.

78 CMOs

Source: http://hashtagify.me, March 15, 2015

Highest Twitter Popularity

Correlations for term

Marketing

Is SEO and Social Media

77 % CMOs say to increase revenues

77 % CMO say to increase lead quality

Source: Blog.gleanster.com 2014http://www.demandmetric.com/content/content-marketing-infographic

Most Compelling Reasons to Implement Marketing Automation

Tip #4

Invest in Marketing Automation

Integrated

Social

Content

iMarketing 2015

pillars

Hot Iron Sales Services - Mission

“Mission

We team up to create a better future for companies by helping marketing and sales teams align and optimize their go-to-market programs using technology and the most effective sales processes and digital marketing strategies for predictable growth.

Strategy. Infrastructure. Market. Campaign. Sell. Grow.

…with

• Brian Fleming founded in 2001

• Sales and Marketing as a Service Consultants – hired fractionally

• Added Sales Outsourcing in 2004

• CRM Services in 2005

• Salesforce.com Specialization 2006

• Expanded into Data and Digital and Marketing Technology Services in 2010

• Added Zoho Consulting in 2012

• 2015 Growing Content Management Offerings

Hot Iron Sales Services Background

• Go-To-Market Consulting and Services

• Digital Marketing and Automation

• Content and Social Marketing and Automation

• SEO, SEM, Keyword Services

• Lead Generation and Consulting

• Sales Transformation and Automation

• Sales and Marketing Effectiveness Services

• Project and Agency Services

Hot Iron Sales Services

Digital Marketing and Marketing

Automation

Point of View

Hot Iron’s Marketing Automation Framework

What’s Missing for You?

Recent Comments

“Hot Iron Sales Services has really made an impact. Brian helped us define and shape our marketing strategies and helped us find our new markets and assist us building a truly smart, powerful lead engines.

– Director of Marketing, Innowera

“Brian Fleming did a truly incredible job {with our Salesforce.com implementation} and I thank the team for their efforts in improving our business!” - CEO, MidSouth Modular

Case Study Sales results 40% year over year

growth

Converted leads from nurturing up over 600%

Grew marketing data base from 1250 to over 120,000

Only working marketing Pay per click and events on lead gen – needed to win organic search marketing keywords

Limited outbound sales effort, sales processes

Had no marketing and sales automation systems

Website too technical

Modernize all sales, marketing and go-to-market programs.

Provide data, content marketing and nurturing campaigns, SEO, SEM, Social Channels, marketing intelligence and tools and automation.

Coach and develop team to leverage leading technology driven solutions from Zoho, Google, Vertical Response, AdWords other marketing automation solutions

Organic Search leads yield higher quality leads

Lead Nurturing must be persona-driven to raise conversions – relevance really means something.

Company: Startup software company in data management space

Results

Business Challenges Solutions

Lessons Learned

Success Stories At A Glance

Side by side helped Parago move up from #5 in the market to #1 in US in consumer rebate programs in less than 3 years – built lead gen programs, territory, sales development, new product development. Valued client for 5 years!

Helped transform the sales playbook and the overall sales organization by consolidating 28 (many broken) sales processes into 1 for company struggling with sales change. Helped turn sales around up 3.8% for the year to $370M prepare and enable for future growth in emerging product lines.

WebMD was conducting over 80 webinars a year with high cost, modest results. Helped develop better marketing campaigns, automate nurturing campaigns and the drive the time in half, and cost over 64% and increased sales last we discussed.

HOTIRONSALES.com

brian@hotironsales.com

linkedin.com/company/hot-iron-sales-services

BrianFlemingTX

Free SEO High Level Content Marketing and SEM Assessment